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# Blings | Mass Video Marleting Made Personal: Personalized videos are changing the landscape of video marketing. Find out how you can create real-time professional mp5 videos at scale.

## Sitemaps
[XML Sitemap](https://www.blings.io/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [How to build a ‘year in review’ campaign for your fast food loyalty members](https://www.blings.io/blog/customer-stories/how-to-build-a-year-in-review-campaign-for-your-fast-food-loyalty-members/): "You ate 42 orders of fries this year, top 5% of fans." Here is the playbook for a fast food year in review campaign that drives shares and re-orders, with McDonald's, Live Nation, and Wyndham metrics.
- [Why on-device video generation is the only way QSRs can protect customer PII](https://www.blings.io/blog/architecture/why-on-device-video-generation-is-the-only-way-qsrs-can-protect-customer-pii/): QSR loyalty data is dense with PII. On-device video generation keeps it on the customer's phone and out of the vendor's servers, which is the only way to personalize video without expanding the GDPR, CCPA, and SOC 2 audit surface.
- [Omnichannel QSR marketing trends: scaling dynamic video across email, push, and SMS](https://www.blings.io/blog/architecture/omnichannel-qsr-marketing-trends-scaling-dynamic-video-across-email-push-and-sms/): Enterprise QSR marketing runs on a single Dynamic Master Template that pushes localized video across email, push, and SMS without per-render fees. Here is how McDonald's, Habit, and Live Nation scale it.
- [The future of QSR loyalty: moving beyond static points to personalized video rewards](https://www.blings.io/blog/customer-stories/the-future-of-qsr-loyalty-moving-beyond-static-points-to-personalized-video-rewards/): QSR loyalty is moving beyond abstract points to personalized video rewards that show each customer the exact item they can redeem. Here is how Habit, McDonald's, and Live Nation prove the recognition mechanic works.
- [Seasonal referral mechanics: how to run refer-a-friend during the holidays](https://www.blings.io/blog/loyalty/seasonal-referral-mechanics-how-to-run-refer-a-friend-during-the-holidays/): The holidays are peak referral season, but generic refer-a-friend gets lost in the noise. Here are seasonal referral mechanics: gift-framed sharing, urgency-timed rewards, and personalized invitations.
- [Gen Z and data privacy: personalization without being creepy](https://www.blings.io/blog/customer-experience/gen-z-and-data-privacy-personalization-without-being-creepy/): Gen Z wants personalization and privacy at once. Here is how to personalize without being creepy: use zero-party data the customer volunteered and a zero-knowledge architecture that never exposes it.
- [What is Smart Video? A plain-language guide for marketers](https://www.blings.io/blog/personalization/what-is-smart-video-a-plain-language-guide-for-marketers/): Smart Video is video that builds itself for each viewer at the moment they open it, using data the brand already has. A plain-language guide for marketers, no engineering background required.
- [What is personalized video? The complete 2026 guide](https://www.blings.io/blog/personalization/what-is-personalized-video-the-complete-2026-guide/): What is personalized video? This complete guide covers how it works, when to use it, how to measure ROI, and how to choose the right platform for enterprise use in 2026.
- [Blings vs Vidyard: why enterprise personalization and sales video are different products](https://www.blings.io/blog/comparison/blings-vs-vidyard-why-enterprise-personalization-and-sales-video-are-different-products/): Blings vs Vidyard compared: one is enterprise personalization infrastructure, the other is a sales video tool. Here's how to know which you actually need.
- [How personalized video data flows from your CRM to the screen](https://www.blings.io/blog/personalization/how-personalized-video-data-flows-from-your-crm-to-the-screen/): How does personalized video data flow from your CRM to the screen? It stays in your CRM, travels as URL parameters, and renders on the customer's device at the moment of open. Here is the full pipeline.
- [How to turn an Adobe After Effects file into millions of personalized QSR video offers](https://www.blings.io/blog/architecture/how-to-turn-an-adobe-after-effects-file-into-millions-of-personalized-qsr-video-offers/)
- [Dynamic pricing and flash sales: driving foot traffic to QSR franchises via live video timers](https://www.blings.io/blog/technical/dynamic-pricing-and-flash-sales-driving-foot-traffic-to-qsr-franchises-via-live-video-timers/): Franchise operators need to fill slow windows without permanent discounts. Here is how live video timers tied to real inventory drive foot traffic with flash deals that expire the second the customer opens them.
- [How data drives personalized marketing campaigns](https://www.blings.io/blog/personalization/how-data-drives-personalized-marketing-campaigns/): Customer data turns generic campaigns into one-to-one personalization. Learn what data to use, how to deliver it at scale, and the revenue impact.
- [How AI can optimize your referral program for maximum impact](https://www.blings.io/blog/customer-stories/how-ai-can-optimize-your-referral-program-for-maximum-impact/): Learn how AI optimizes referral program advocate selection, timing, rewards, and creative rendering. Live Nation VIP case study shows 17.55% open lift and 16.6% share rate.
- [Why Blings beats traditional video platforms for referral campaigns](https://www.blings.io/blog/comparison/why-blings-beats-traditional-video-platforms-for-referral-campaigns/): Referral campaigns need per-viewer personalization, live CRM data, and share-level tracking. Here is why YouTube and Vimeo fall short and Blings does not.
- [Designing rewards that feel premium without costing a fortune](https://www.blings.io/blog/loyalty/designing-rewards-that-feel-premium-without-costing-a-fortune/): The cheapest reward is the one customers value more than it costs to deliver. Six categories of premium-feeling rewards, plus a starter playbook for this quarter.
- [Blings joins NALA as a partner: building the North American Loyalty Community](https://www.blings.io/blog/best-practices/blings-joins-nala-as-a-partner-building-the-north-american-loyalty-community/): Blings is now an official partner of NALA, the North American Loyalty Association. Here is what the partnership means for loyalty, CRM, and customer engagement teams.
- [How to create your company’s own Spotify Wrapped](https://www.blings.io/blog/personalization/how-to-create-your-companys-own-spotify-wrapped/): How brands like Wyndham and Macy's turn Spotify Wrapped-style recap campaigns into recurring high-engagement assets using MP5 technology.
- [Video rendering vs on-demand generation: what happens to your customer data](https://www.blings.io/blog/video/video-rendering-vs-on-demand-generation-what-happens-to-your-customer-data/): On-demand video generation resolves personalization on the customer's device, so data never reaches a rendering server.
- [Dynamic video abandoned cart flows: visualizing what customers left behind](https://www.blings.io/blog/case-studies/dynamic-video-abandoned-cart-flows-visualizing-what-customers-left-behind/)
- [Weather-triggered QSR marketing: serving hot coffee or iced drinks in real-time video](https://www.blings.io/blog/technical/weather-triggered-qsr-marketing-serving-hot-coffee-or-iced-drinks-in-real-time-video/)
- [Email engagement benchmarks by industry: 2026 edition](https://www.blings.io/blog/industry-benchmarks/email-engagement-benchmarks-by-industry-2026-edition/)
- [Do GIFs improve email click-through rate?](https://www.blings.io/blog/technical/do-gifs-improve-email-click-through-rate/)
- [Combating QSR churn: using dynamic video to win back inactive mobile app users](https://www.blings.io/blog/customer-stories/combating-qsr-churn-using-dynamic-video-to-win-back-inactive-mobile-app-users/)
- [Why Blings never stores your customer data (and how personalization still works)](https://www.blings.io/blog/from-the-team/why-blings-never-stores-your-customer-data-and-how-personalization-still-works/): Personalized video is generated directly on the customer's device, so Blings never stores or sees your customer data.
- [Personalization without a full dataset: defaults, fallbacks, and progressive data collection](https://www.blings.io/blog/personalization/personalization-without-a-full-dataset-defaults-fallbacks-and-progressive-data-collection/): Defaults, fallbacks, and progressive collection let brands personalize now instead of waiting for a complete customer dataset.
- [Best practices for embedding video in email campaigns](https://www.blings.io/blog/best-practices/how-to-create-your-companys-own-spotify-wrapped-2/): Linking to a generated video URL beats embedding MP4 files in email, fixing deliverability, mobile, and analytics problems at once.
- [AI personalization and privacy: earning trust while using customer data](https://www.blings.io/blog/personalization/ai-personalization-and-privacy-earning-trust-while-using-customer-data/): Zero-knowledge architecture lets brands personalize deeply while customer data stays on-device and never reaches a third-party server.
- [Zero-party data collection: embedding forms and surveys directly inside marketing videos](https://www.blings.io/blog/best-practices/zero-party-data-collection-embedding-forms-and-surveys-directly-inside-marketing-videos/): Embedding a form inside a marketing video turns zero-party data collection into a single tap instead of a survey customers ignore.
- [From batch-and-blast to one-to-one at scale](https://www.blings.io/blog/ai/the-metrics-that-matter-completion-click-share-and-assisted-conversion/): One-to-one personalization at scale removes per-customer production cost and delivers the conversion lifts batch-and-blast campaigns cannot reach.
- [AI and predictive analytics: improving marketing campaigns through data](https://www.blings.io/blog/ai/ai-and-predictive-analytics-improving-marketing-campaigns-through-data/): AI-powered predictive analytics now drives real-time campaign personalization — and production data from brands like Macy's and the Cleveland Cavaliers proves the lift.
- [Creating personalized experiences across all channels](https://www.blings.io/blog/ai/creating-personalized-experiences-across-all-channels/): Cross-channel personalization is an architecture problem: unify your data, decision, and generation layers so every channel reads from one source.
- [The power of personalization in email campaigns: boosting open rates and conversions](https://www.blings.io/blog/best-practices/the-power-of-personalization-in-email-campaigns-boosting-open-rates-and-conversions/): Discover how creative-level email personalization drives 2x conversions and 26% higher open rates — with real data from Wyndham, Macy's, Live Nation, and more.
- [The role of AI in enhancing customer journey mapping](https://www.blings.io/blog/ai/the-role-of-ai-in-enhancing-customer-journey-mapping/): How AI turns customer journey mapping from a static workshop diagram into a live, data-driven system that matches campaigns to where each customer actually is.
- [Using AI to automate personalized video campaigns](https://www.blings.io/blog/email-marketing/using-ai-to-automate-personalized-video-campaigns/): See how AI automates audience selection, creative assembly, and optimization in personalized video — with real results from Wyndham, Macy's, Live Nation, and the Cleveland Cavaliers.
- [Re-engagement strategies for lapsed customers](https://www.blings.io/blog/best-practices/re-engagement-strategies-for-lapsed-customers/): Lapsed customers cost far less to recover than new ones. Learn how personalized video re-engagement beats discount emails and reactivates dormant audiences.
- [Future-proofing your marketing with AI automation](https://www.blings.io/blog/best-practices/future-proofing-your-marketing-with-ai-automation/): Learn how AI automation closes the insight-to-action gap in modern marketing stacks, with real results from Wyndham, Live Nation, and the Cleveland Cavaliers.
- [Using video to keep customers engaged post-purchase](https://www.blings.io/blog/video-marketing/using-video-to-keep-customers-engaged-post-purchase/): The post-purchase window is the highest-attention moment a brand gets. Learn how personalized video keeps customers engaged long after they buy.
- [Conversion rate optimization for personalized video campaigns](https://www.blings.io/blog/best-practices/blings-joins-nala-as-a-partner-building-the-north-american-loyalty-community-2/): CRO inside personalized video is closer to recommendation system optimization than A/B testing. See the lift from Cavaliers, Live Nation, Wyndham, and Macy's.
- [How to build an effective email segmentation strategy](https://www.blings.io/blog/best-practices/conversion-rate-optimization-for-personalized-video-campaigns/): Segmentation alone has a ceiling. See how brands like Wyndham, Macy's, and Live Nation pair it with personalized video to break past broadcast-style email.
- [Onboarding flows that cut time-to-value](https://www.blings.io/blog/best-practices/onboarding-flows-that-cut-time-to-value/): Time-to-value decides retention, and onboarding is where it gets set. See how personalized video shortens TTV, with data from Habit, Wyndham, and Live Nation.
- [Personalization at scale: best practices for marketing automation](https://www.blings.io/blog/best-practices/personalization-at-scale-best-practices-for-marketing-automation/): See how top marketing teams move beyond merge tags and segmentation to deliver one-to-one personalization at scale, with runtime creative, live CRM data, and revenue-per-send measurement that compounds across every campaign.
- [What is personalized video marketing?](https://www.blings.io/blog/personalization/what-is-personalized-video-marketing/): Personalized video marketing is the practice of producing video creative that adapts to each individual recipient using data the brand already has on file. The modern version generates one-to-one on the customer's device at the moment of open, which means production cost no longer scales with audience size. Brands like Wyndham, Macy's, and Live Nation VIP are using the model to produce conversion lift that generic video cannot reach.
- [Using interactive video to increase customer retention](https://www.blings.io/blog/personalization/what-is-personalized-video-marketing-2/): Interactive video adds choice points inside personalized video, producing 10% to 30% lift in 12-month retention by combining active recognition with CRM-connected behavioral data.
- [Understanding the impact of your referral program on long-term revenue](https://www.blings.io/blog/best-practices/understanding-the-impact-of-your-referral-program-on-long-term-revenue/): See why referred customers deliver 16% higher lifetime value and 18% better retention, and how personalized video turns one-time redemptions into compounding long-term revenue for loyalty and referral programs.
- [How Blings enhances CRM integrations compared to other video platforms](https://www.blings.io/blog/best-practices/creating-targeted-content-for-every-stage-of-the-customer-journey/): Discover how Blings reshapes CRM integration for video personalization with native connectors to Salesforce, HubSpot, and Braze, plus On-Demand Generation that eliminates batch queues and keeps every campaign synced to live customer data.
- [Creating targeted content for every stage of the customer journey](https://www.blings.io/blog/best-practices/the-fourth-answer-to-the-video-squeeze-and-the-numbers-behind-it-2/): Targeted content per journey stage drives 10 to 25 percent conversion lift. Detect each stage and produce stage-specific creative without scaling headcount.
- [The fourth answer to the video squeeze (and the numbers behind it)](https://www.blings.io/blog/best-practices/the-fourth-answer-to-the-video-squeeze-and-the-numbers-behind-it/): Wistia's 2026 report names three answers to the video budget squeeze. The fourth, Smart Video, delivers 46% click-through where static tops out at 19%.
- [The MP4 is dead](https://www.blings.io/blog/news/the-mp4-is-dead/): This post is the obituary, the post-mortem, and the migration plan. We will cover what MP4 did well for 25 years, why it stopped serving marketing, what specifically killed it, and what comes next.
- [Marketing automation trends to watch in 2026: AI and beyond](https://www.blings.io/blog/best-practices/marketing-automation-trends-to-watch-in-2026-ai-and-beyond/): The five trends reshaping marketing automation in 2026, from autonomous orchestration to hyper-personalization at the moment of open.

## Pages
- [Book a Demo](https://www.blings.io/book-a-demo/)
- [Gaming](https://www.blings.io/gaming/)
- [Marketing ops](https://www.blings.io/marketing-ops/)
- [Lifecycle & CRM](https://www.blings.io/lifecycle-crm/)
- [QSR](https://www.blings.io/qsr/)
- [retail](https://www.blings.io/retail/)
- [Sports](https://www.blings.io/sports/): Personalized video for sports teams: turn fan data into video that updates with every game result, seat, and favorite player, at the moment of open.
- [Travel](https://www.blings.io/travel/)
- [Loyalty](https://www.blings.io/loyalty-programs/)
- [Blings](https://www.blings.io/)
- [Blings Player Landing Page](https://www.blings.io/player/)
- [Blings llms.txt](https://www.blings.io/llms-txt/): # llms.txt for https://www.blings.io/
# Last updated: 2025-11-03 ## Company Description
Blings is a video marketing technology company that transforms traditional static marketing communications into personalized, interactive video experiences. The company's mission is to help brands create meaningful one-on-one connections with customers at scale through hyper-personalized video content that drives engagement and conversions. ## Primary Products and Services
- Personalized Video Platform: Creates dynamic videos that adapt in real-time using CRM data
- MP5 Video Technology: Patented lightweight video format (under 100KB) optimized for fast loading and SEO
- Interactive Video Elements: Built-in CTAs, forms, quizzes, countdown timers, and multi-path flows
- CRM Integration: Seamless connection with HubSpot, Salesforce, and other popular platforms
- AI-Powered Personalization: Automated video generation using customer data for names, purchase history, loyalty points, and behavioral triggers
- Analytics Dashboard: Real-time performance tracking and optimization tools ## Target Audience and Use Cases
Primary customers include:
- Enterprise-level businesses requiring scalable marketing solutions
- Email marketers looking to boost engagement rates beyond traditional static content
- Customer experience teams focused on personalization and retention
- Loyalty program managers seeking to increase member engagement
- Marketing teams targeting Gen Z and modern consumers who expect interactive, personalized experiences Key industry applications:
- E-commerce & Retail: Product recommendations, cart abandonment, loyalty programs
- Customer Loyalty Programs: Points tracking, tier upgrades, reward notifications
- Email Marketing: Enhanced engagement through video-embedded campaigns
- SaaS & B2B: User onboarding, customer retention, upselling
- Financial Services: Account updates, personalized offers ## Key Technologies and Terminology
- MP5 Format: Blings' proprietary video technology enabling ultra-lightweight, interactive videos
- Hyper-personalization: Real-time customization using live customer data
- Dynamic Video: Content that changes automatically based on viewer data and behavior
- Smart Video: Interactive video experiences with embedded functionality
- Video-to-Email: Integration of personalized video content directly into email campaigns
- Real-time Personalization: Instant customization using current customer data rather than static templates ## Preferred Crawler Behavior
- Please respect robots.txt directives
- Avoid overloading servers with excessive concurrent requests
- Rate limit requests to maintain site performance for human users
- Focus on publicly available content and documentation ## Content Guidelines
- Video marketing technology and personalization strategies are core focus areas
- Customer success stories and case studies demonstrate platform capabilities
- Technical documentation about MP5 format and integrations may contain proprietary information
- Analytics and performance data should be treated as business-sensitive information
- [Pricing](https://www.blings.io/pricing/): Blings Personalized Smart Video is available for free, $89 a month for business, and custom enterprise plans.
- [Play](https://www.blings.io/play/)
- [FAQ](https://www.blings.io/faq/): Blings frequently asked questions such as where is the company headquartered (New York City).
- [Inspiration](https://www.blings.io/inspiration/)
- [MP5 Technology](https://www.blings.io/mp5-technology/)
- [Manage](https://www.blings.io/manage/)
- [Blings integrations](https://www.blings.io/blings-integrations/)
- [Create](https://www.blings.io/blings-studio/)
- [Features](https://www.blings.io/features/)
- [About Blings](https://www.blings.io/about-blings/): Build the future of video with Blings.io. Our MP5 engine enables lightweight, interactive, and data-driven video experiences that run natively on any device. Say goodbye to heavy MP4s and hello to total creative freedom.
- [Contact Blings](https://www.blings.io/contact-us/)
- [Press](https://www.blings.io/press/)
- [Case studies](https://www.blings.io/case-studies/)
- [Blog](https://www.blings.io/blog/): Latest articles and news from Blings
- [Terms of use](https://www.blings.io/term-of-use/)
- [Privacy policy](https://www.blings.io/privacy-policy/)

## Case Studies
- [How Marcus Theatres drove a 5x click rate lift and 44% conversion increase with personalized birthday video](https://www.blings.io/case-study/how-marcus-theatres-drove-a-5x-click-rate-lift-and-44-conversion-increase-with-personalized-birthday-video/): See how Marcus Theatres replaced a static birthday email with a personalized Smart Video, driving a 5x click rate lift and a 44% conversion increase.
- [How the Cleveland Cavaliers let AI pick their winning CTA and drove 2x conversion](https://www.blings.io/case-study/how-the-cleveland-cavaliers-let-ai-pick-their-winning-cta-and-drove-2x-conversion/): Discover how the Cleveland Cavaliers used AI optimization to automatically select their winning CTA, driving a 2x conversion increase with real-time video personalization and fan data.
- [How VIP Nation used autonomous video to drive a 12.3x ROI on monthly newsletters](https://www.blings.io/case-study/how-vip-nation-used-autonomous-video-to-drive-a-12-3x-roi-on-monthly-newsletters/)
- [Online Sports Betting Website Sees 5x Increase in Online Deposits from First Video](https://www.blings.io/case-study/online-sports-betting-website-sees-5x-increase-in-online-deposits-from-first-video-2/)
- [How Boehringer Ingelheim launched & scaled “Vetsperity” loyalty program](https://www.blings.io/case-study/how-boehringer-ingelheim-launched-scaled-vetsperity-loyalty-program/)
- [How Do Good achieved 87% open rate by building a personalized video fundraiser](https://www.blings.io/case-study/how-do-good-achieved-87-open-rate-by-building-a-personalized-video-fundraiser/): Working within such a tight timeframe, we were amazed at how quickly the personalized video sparked engagement. The response was immediate, and the video definitely made an impact-both in terms of donations and overall involvement in the raffle. It’s a great reminder that fast and effective campaigns can still yield powerful results.-- Andy Choi, Do Good
- [How Wyndham boosted email CTR by 75% and achieved a 66.7% survey completion rate with personalized year-end recap videos](https://www.blings.io/case-study/how-wyndham-boosted-email-ctr-by-75-and-achieved-a-66-7-survey-completion-rate-with-personalized-year-end-recap-videos/)
- [How Habit boosted loyalty membership signups by 47% with Blings’ MP5 Technology](https://www.blings.io/case-study/how-habit-boosted-loyalty-membership-signups-by-47-with-blings-mp5-technology/)
- [How Cibus Pluxee boosted user engagement and achieved outstanding opt-in marketing rates with a yearly recap interactive video](https://www.blings.io/case-study/how-cibus-pluxee-boosted-user-engagement-and-achieved-outstanding-opt-in-marketing-rates-with-a-yearly-recap-interactive-video/)
- [How the Detroit Pistons drove a 4x revenue lift and 3x conversion rate with personalized video](https://www.blings.io/case-study/how-the-detroit-pistons-drove-a-4x-revenue-lift-and-3x-conversion-rate-with-personalized-video/)
- [How the Cavs increased engagement and boosted fan loyalty with a hyper-personalized video](https://www.blings.io/case-study/how-the-cavs-increased-engagement-and-boosted-fan-loyalty-with-a-hyper-personalized-video/)
- [How Coolbet boosted their first-time deposit conversion by 3.66x with a personalized ‘welcome’ video](https://www.blings.io/case-study/how-coolbet-boosted-their-first-time-deposit-conversion-by-3-66x-with-a-personalized-welcome-video-1/)
- [How the Cavs more than doubled fans’ engagement and enjoyed a 62% conversion rate](https://www.blings.io/case-study/how-the-cavs-more-than-doubled-fans-engagement-and-enjoyed-a-62-conversion-rate/)
- [How GAN enhanced player engagement and betting activity with Blings’ interactive video technology](https://www.blings.io/case-study/how-gan-enhanced-player-engagement-and-betting-activity-with-blings-interactive-video-technology/)
- [How Mifal Hapais achieved 20% loyalty membership signup with Blings’ MP5 Technology](https://www.blings.io/case-study/how-mifal-hapais-achieved-20-loyalty-membership-signup-with-blings-mp5-technology/)
- [Live Nation VIP redefines fan engagement with Blings.io](https://www.blings.io/case-study/live-nation-vip-redefines-fan-engagement-with-blings-io/)
- [Blings.io and Kirkland’s personalized video campaign lights up Christmas sales](https://www.blings.io/case-study/blings-io-and-kirklands-personalized-video-campaign-lights-up-christmas-sales/)
- [How Selina increased CTR 3.26x to spark engagement and boost bookings](https://www.blings.io/case-study/how-selina-increased-ctr-3-26x-to-spark-engagement-and-boost-bookings/)
- [How MP5 video revolutionized early check-in and upselling at Fattal Hotels](https://www.blings.io/case-study/how-mp5-video-revolutionized-early-check-in-and-upselling-at-fattal-hotels/)
- [Bare Necessities elevating cross-selling with tailored video campaigns](https://www.blings.io/case-study/bare-necessities-elevating-cross-selling-with-tailored-video-campaigns/)
- [“As featured in” – a global McDonald’s campaign with Blings](https://www.blings.io/case-study/as-featured-in-a-global-mcdonalds-campaign-with-blings/)
- [Enhancing passenger experience at 30,000 feet – Singapore Airlines](https://www.blings.io/case-study/enhancing-passenger-experience-at-30000-feet-singapore-airlines/)
- [How MP5 helped BBB engage customers with a ripple campaign](https://www.blings.io/case-study/how-mp5-helped-bbb-engage-customers-with-a-ripple-campaign/)
- [From scan to win: revolutionizing conference engagement with Smoove](https://www.blings.io/case-study/from-scan-to-win-revolutionizing-conference-engagement-with-smoove/)
- [McDonald’s sees a 8.6x increase in new followers with interactive video campaign](https://www.blings.io/case-study/mcdonalds-sees-a-8-6x-increase-in-new-followers-with-interactive-video-campaigns/)
- [WPP BAV scores a goal with World Cup-themed video campaign](https://www.blings.io/case-study/wpp-bav-scores-a-goal-with-world-cup-themed-video-campaign/): WPP’s personalized, interactive World Cup-themed video campaign had an incredible 46% click-through rate, with plans to expand in the future.
- [University of the People see a 52% increase in end-to-end conversion to registration](https://www.blings.io/case-study/university-of-the-people-see-a-52-increase-in-end-to-end-conversion-to-registration/)
- [Blings uses Blings and sees 63.4% open rates](https://www.blings.io/case-study/blings-uses-blings-and-sees-63-4-open-rates/): Blings enables companies to create personalized, dynamic, and interactive videos and distribute them everywhere, at scale.
- [Springbig’s innovative video campaign with Blings.io doubles online sales](https://www.blings.io/case-study/springbigs-innovative-video-campaign-with-blings-io-doubles-online-sales/)
- [McDonalds uses Blings.io MP5 videos to spike app use and significantly increase sales by 4.2x](https://www.blings.io/case-study/mcdonalds-uses-blings/)
- [Kirkland’s holiday success: personalized video coupons double engagement and triple sales](https://www.blings.io/case-study/kirklands-holiday-success-personalized-video-coupons-double-engagement-and-triple-sales/)
- [AutoLeadStar sees 3.5x more leads by using Blings personalized and interactive videos](https://www.blings.io/case-study/autoleadstar/)
- [Globoplay increases conversion rates by 175%](https://www.blings.io/case-study/globoplay-increases-conversion-rates-by-175/)
- [Clalit Mushlam revolutionizing patient care with Blings.io technology](https://www.blings.io/case-study/clalit-mushlam-revolutionizing-patient-care-with-blings-io-technolog/)
- [MCT (Honda & Volvo) increased dealership appointments by over 400%](https://www.blings.io/case-study/mct-honda-volvo-increased-dealership-appointments-by-over-400/): Introduction Year-in-review video campaigns are a great way to celebrate your brand’s accomplishments and connect with your audience. They can be used to highlight your successes...

## Inspirations
- [Rate Your Haul](https://www.blings.io/blog/inspiration/rate-your-haul/): A pet supplies retailer invites the customer to rate their recent order inside a personalized post-purchase video and, if happy, drop a review.
- [App-Only Perks](https://www.blings.io/blog/inspiration/app-only-perks/): An apparel and footwear brand converts a web-only shopper into an app user with a personalized video showcasing app-exclusive drops, early access, and rewards.
- [Still Thinking About It?](https://www.blings.io/blog/inspiration/still-thinking-about-it/): An apparel and footwear brand re-engages a lapsed shopper with a personalized video of the items they viewed or left in cart, styled on a model, plus a gentle return incentive.
- [Subscribe & Save](https://www.blings.io/blog/inspiration/subscribe-save/): A pet supplies retailer turns repeat buyers into subscribers with a personalized video that shows how a subscribe-and-save plan for their pet's food saves money and never runs out.
- [Time to Restock](https://www.blings.io/blog/inspiration/time-to-restock/): A health-and-beauty retailer times a personalized video to a product's typical run-out date, reminding the customer to restock their staple with a one-tap reorder.
- [Complete Your Cart](https://www.blings.io/blog/inspiration/complete-your-cart/): A home goods retailer wins back abandoned carts with a personalized video that stages the shopper's items in a styled room and nudges them back to checkout.
- [Complete the Look](https://www.blings.io/blog/inspiration/complete-the-look/): A fashion accessories brand follows a purchase with a personalized video that styles complementary pieces around the item just bought.
- [The Taco Spot Cinco de Mayo offer](https://www.blings.io/blog/inspiration/the-taco-spot-cinco-de-mayo-offer/): A fast-casual taco brand turns Cinco de Mayo into a personalized video invitation, with festive specials and a time-boxed offer tuned to each customer.
- [Onboarding of a skincare brand](https://www.blings.io/blog/inspiration/welcome-to-the-club/): How a skincare brand onboards new loyalty members with a personalized welcome video and tailored first picks.
- [Happy Birthday from a furniture brand](https://www.blings.io/blog/inspiration/happy-birthday-from-a-furniture-brand/): A furniture and homeware brand turns a birthday into a personalized video: a named greeting, a gift code, and product picks chosen for the customer’s home.
- [UoPeople enrollment video](https://www.blings.io/blog/inspiration/uopeople-enrollment-video/): University of the People used a personalized video, delivered via personalized thumbnail and subject line, at the admittance stage to push applicants to complete funding declaration and finalize enrollment, A/B tested against standard text emails.
- [Kirkland’s Christmas SMS campaign](https://www.blings.io/blog/inspiration/kirklands-christmas-sms-campaign/): McDonald's sent an SMS-delivered interactive trivia video quizzing users on classic films and TV that featured the brand, with winners sharing results on Instagram for a chance to be spotlighted on McDonald's page.
- [Cavs Black Friday campaign](https://www.blings.io/blog/inspiration/cavs-black-friday-campaign/): The Cleveland Cavaliers ran a two-part Black Friday and Cyber Monday personalized video journey with sponsor integration, trivia, and a live countdown timer to create urgency around a holiday sales event.
- [Cavs season recap video](https://www.blings.io/blog/inspiration/cavs-season-recap-video/): The Cleveland Cavaliers created a season-recap video personalizing each fan's stats (games attended, points witnessed, personal win rate) to reinforce their role in the team's success and drive membership renewals.
- [Pistons personalized ticket sales](https://www.blings.io/blog/inspiration/pistons-personalized-ticket-sales/): The Detroit Pistons sent a personalized ticket-sales video featuring each fan's name, key player matchups, games attended, and points witnessed live, with a direct in-video ticket purchase CTA.
- [Cibus Pluxee yearly recap](https://www.blings.io/blog/inspiration/cibus-pluxee-yearly-recap/): Cibus Pluxee built a Yearly Recap video with 14 personalized data points per user, an interactive prediction questionnaire, and social share/marketing opt-in CTAs, delivered via email alongside a simultaneous in-app message.
- [Vetsperity loyalty launch](https://www.blings.io/blog/inspiration/vetsperity-loyalty-launch/): Boehringer Ingelheim used personalized MP5 video as an automated concierge to educate the sales force and drive clinic sign-ups for the Vetsperity loyalty program, in a two-phase rollout replacing static launch emails and brochures.
- [VIP Nation autonomous newsletter](https://www.blings.io/blog/inspiration/vip-nation-autonomous-newsletter/): VIP Nation replaced a static, CTA-cluttered monthly newsletter with an autonomous, cinematic MP5 video journey personalized to each fan's favorite artist and refined in real time via AI-driven navigation.
- [Cavs AI-optimized CTA](https://www.blings.io/blog/inspiration/cavs-ai-optimized-cta/): The Cleveland Cavaliers deployed one Live URL with five CTA variants; Blings' AI tracked viewer behavior in real time and automatically shifted traffic to the highest-converting CTA, with videos personalized by fan stats and segmented by event attendance.
- [Marcus Theatres birthday video](https://www.blings.io/blog/inspiration/marcus-theatres-birthday-video/): Marcus Theatres replaced a static birthday reward email with a personalized, interactive MP5 video greeting each loyalty member by name and time of day, with a gamified click-to-reveal birthday reward and a direct redemption CTA.
- [Coolbet welcome video](https://www.blings.io/blog/inspiration/9894/): Coolbet implemented a personalized video strategy as part of the Welcome flow for new registrants. The video aimed to introduce users to the platform, highlight key features of different games (poker, casino, sports betting), and encourage them to make their first deposit.
- [Do Good personalized fundraiser](https://www.blings.io/blog/inspiration/do-good-personalized-fundraiser/): Do Good launched a personalized video fundraiser to drive donations, with each recipient seeing a version tailored to their relationship and giving history.
- [Wyndham year-end recap](https://www.blings.io/blog/inspiration/wyndham-year-end-recap/): Wyndham sent each guest a personalized year-end recap of their stays, paired with a feedback survey, all inside one MP5
- [Habit Burger loyalty signup](https://www.blings.io/blog/inspiration/habit-burger-loyalty-signup/): Habit Burger Grill used a personalized Blings MP5 to invite guests into their loyalty program with a brand-specific value pitch.
- [Order replenishment reminders](https://www.blings.io/blog/inspiration/order-replenishment-reminders/): Sending creative reorder reminders through personalized video messages
- [Food aggregators conversion](https://www.blings.io/blog/inspiration/food-aggregators-conversion/): Encouraging direct orders with exclusive video offers for aggregator users
- [Subscription-based programs](https://www.blings.io/blog/inspiration/subscription-based-programs/): Introducing subscription-based meal plans with personalized video pitches
- [Customer feedback and surveys](https://www.blings.io/blog/inspiration/customer-feedback-and-surveys/): Collecting feedback through personalized video surveys after orders
- [Customer support and FAQs](https://www.blings.io/blog/inspiration/customer-support-and-faqs/): Reducing customer support calls with personalized, on-demand video solutions
- [Store-specific promotions](https://www.blings.io/blog/inspiration/store-specific-promotions/): Highlighting store-specific events and deals via personalized video offers
- [Mobile app engagement](https://www.blings.io/blog/inspiration/mobile-app-engagement/): Promoting app downloads with personalized video tours of app features
- [Policy cancellation](https://www.blings.io/blog/inspiration/policy-cancellation/): Reducing policy cancellations with personalized retention offers
- [Risk mitigation education](https://www.blings.io/blog/inspiration/risk-mitigation-education/): Educating policyholders on risk mitigation through personalized video content
- [Annual policy review](https://www.blings.io/blog/inspiration/annual-policy-review-2/): Simplifying annual policy reviews with personalized video breakdowns
- [Loyalty program enrollment](https://www.blings.io/blog/inspiration/annual-policy-review/): Introducing personalized loyalty video invites for new members
- [Pre-order for event days](https://www.blings.io/blog/inspiration/pre-order-for-event-days/): Boosting pre-orders for big events with personalized video promotions
- [Drive-thru special offers](https://www.blings.io/blog/inspiration/drive-thru-special-offers/): Delivering exclusive drive-thru video offers for quick upsell opportunities
- [Dietary preferences promotions](https://www.blings.io/blog/inspiration/dietary-preferences-promotions/): Catering to dietary preferences with personalized menu video suggestions
- [Tier upgrade](https://www.blings.io/blog/inspiration/tier-upgrade/): Driving loyalty tier upgrades through engaging personalized video updates
- [Customer satisfaction surveys](https://www.blings.io/blog/inspiration/customer-satisfaction-surveys/): Gathering real-time feedback with interactive video surveys
- [Event-based marketing](https://www.blings.io/blog/inspiration/event-based-marketing/): Energizing event-based campaigns with personalized video offers
- [Referral program promotion](https://www.blings.io/blog/inspiration/referral-program-promotion/): Incentivizing referrals with playful personalized video invites
- [New product launch announcements](https://www.blings.io/blog/inspiration/new-product-launch-announcements/): Promoting new insurance products with engaging personalized video announcements
- [Claim submission and tracking](https://www.blings.io/blog/inspiration/claim-submission-and-tracking/): Streamlining the claim process with personalized video instructions
- [Renewal reminders](https://www.blings.io/blog/inspiration/new-product-launches-2/): Making renewals effortless with personalized video reminders
- [New product launches](https://www.blings.io/blog/inspiration/new-product-launches/): Launching new products with excitement through personalized video teasers
- [Personalized policy onboarding](https://www.blings.io/blog/inspiration/personalized-policy-onboarding/): Simplifying policy onboarding with dynamic video content
- [Cross-selling and up-selling](https://www.blings.io/blog/inspiration/cross-selling-and-up-selling/): Boosting cross-sell and up-sell opportunities with personalized video offers
- [Limited-time offers](https://www.blings.io/blog/inspiration/limited-time-offers/): Creating buzz with personalized video promotions for limited-time offers
- [Dormant customer reactivation](https://www.blings.io/blog/inspiration/dormant-customer-reactivation/): Bringing back inactive customers with personalized re-engagement videos

# Blings
Blings.io is the creator of the MP5 format, a live customer engagement layer, not a static video file.
> Blings is a personalized interactive video platform powered by patented MP5 technology. Using a client-side "Video as a Code" (VaaC) architecture, Blings generates unique video experiences directly on each viewer's device in real time — pulling live data from your CRM or database with no pre-generation, no stored PII, and no IT overhead. One template generates unlimited individualized video experiences at any scale.

## Product

- [Platform](https://www.blings.io/platform/): The Blings platform covers analytics, AI-driven optimization, audience segmentation, CRM integration, and multichannel distribution. Enterprises use it to track the full video funnel, run real-time A/B tests, and update video content without regeneration.
- [Features](https://www.blings.io/features/): Real-time personalization, data-driven business logic, interactive in-video CTAs and forms, dynamic thumbnails, seamless CRM integration, and multichannel distribution across email, SMS, push notifications, in-app screens, and banners. Fully GDPR and CCPA compliant.
- [MP5 Technology](https://www.blings.io/mp5-technology/): Blings' patented MP5 format is the foundation of the platform. It generates video on the end user's device using a lightweight 60kb SDK that merges a video template with live personalization data at the moment of playback. No server-side generation. No data exposure.
- [Blings Studio](https://www.blings.io/blings-studio/): The creation environment for building MP5 video templates. Designers and marketers build a single Dynamic Master that connects to live data and generates unlimited video variations.
- [Pricing](https://www.blings.io/pricing/): Enterprise and self-serve pricing information.

## Resources

- [Case Studies](https://www.blings.io/case-studies/): Real-world results from enterprise deployments across industries including financial services, insurance, telecom, and e-commerce.
- [Inspiration](https://www.blings.io/inspiration/): Example personalized video experiences built on the Blings platform.
- [Blog](https://www.blings.io/blog/): Practical content on personalization strategy, interactive video, CRM-driven engagement, and email marketing.
- [FAQ](https://www.blings.io/faq/): Answers to common questions about Blings, MP5, integrations, and data privacy.
- [Help Center](https://help.blings.io/): Technical documentation and support for Blings users and developers.

## Company

- [About Blings](https://www.blings.io/about-blings/): Background on the company, mission, and team.
- [Press & Awards](https://www.blings.io/press-awards/): Media coverage and industry recognition.
- [Contact](https://www.blings.io/contact-us/): Reach the Blings team to discuss a proof of concept or enterprise deployment.

## Sitemap

- [XML Sitemap](https://www.blings.io/sitemap_index.xml): Full index of all crawlable and indexable pages.