How can making personalized marketing videos help me improve my business?

How can making personalized marketing videos help me improve my business?

Businesses often face the challenge of getting new customers and retaining the existing ones. But this could be made much easier if we understand the power that personalized video content has, and how we can use various types of videos to improve our marketing strategy. 

What is a personalized marketing video? 

Imagine a world where each of your customers, whether potential or existing, will be targeted to a special video made just for them. Well, now you don’t even need to imagine! Nowadays, this is one of the most effective ways to create engagement with your audience.

By making personalized content, you can address your customers by their names and create dynamic videos that will make them feel like it was made for them especially! This kind of marketing strategy can help you create and strengthen the connection with your audience and address them directly rather than them just stumbling around your content over the internet. 

The benefit of using a platform that allows you to make a personalized interactive video, like Blings, is it gives the option to make your videos unique and dynamic, and address your customers in various shapes of personalization in your videos, such as their areas of interest or a specific problem they have, that your business can solve.

All of that can improve the user experience each customer gets, and increase the amount of engagement that you get from your audience. 

And why is engagement so important? 

Great question! It’s important to stress the fact that the internet is an active arena with lots of distractions at any given time. So if you’ve managed to get your potential client to stop scrolling and pay attention to what you have to say- you are probably doing something right.

Engagement is all about those interactions you have with your audience, and this is what can help you build a personal connection with them, that eventually will lead you to a strong and loyal community. So if that is what we all desire, the smartest thing to be done is to make sure that the connection we build with each of our customers is valid and sustainable, and personalized video marketing is one of the best ways to do it.

You could identify who your client is and how you could provide him your service in the best way for both of you, so he will get personalized content that will be targeted on providing his needs, while you get your goal- a loyal and engaging customer. 

So how exactly can a personalized video strategy improve engagement? 

It’s not a secret that in the past few years words have become less and less effective when trying to deliver a message. Even on social media we can see that posts that are not containing any visual aids will not get as much traffic as a video will get.  

The thing about dynamic videos is it speaks to each person individually and they will have to stop what they are doing to interact with the video, because of that exact feeling of “somebody is speaking with me right now”, and this is what makes them feel that said connection with you.

They will get, even Subconsciously without realizing it themselves, the feeling that you understand their issues and you could help them by providing your specific service, so by integrating a personalized video marketing strategy you could have some kind of a personal conversation with your customers without having to actually speak with every each and one of them, but still make them go through a captivating and consolidating experience with your brand, which is what exactly will lead to the magic result of engagement. 

In which ways can we use personalized videos? 

That’s the real beauty of it- you can use it for any occasion or reason you would like!
Dynamic and interactive video marketing could help you get various goals that are an outcome of your new engagement strategy, such as gaining new clients, sales drive, and enhancing your community, so you can use personalized video to each of your goals. For example:

  • Introduction videos. Those will introduce you to the potential clients that still have not made an acquaintance with you. This will explain who you are and why your service is the best fit for them specifically.
  • Explainer videos. In which you could show any innovations that you may have in your business and help your audience to learn about your products even more, in an interactive and engaging way. 
  • ‘Thank you’ videos. A special way to interact with your paying customers by thanking them for their loyalty and trust, will increase the emotional connection to a whole new level, making them feel appreciated and valued. 

How to choose the platform that will help me make interactive videos? 

In the current marketing climate, there are a lot of platforms that discovered the value behind using personalized videos and are offering various ideas and packages for your business. It is important to conduct research before choosing the platform so you could enjoy the benefits of personalized interactive videos that are the most suitable for you.

In Blings we offer a platform that gives you the ability to modify your content, design, and campaign data, with real time personal control, with an option to run A/B testing and get detailed analytics will ensure that your campaign meets all your goals.

We have unique technology that allows you to implement various interactive tools and options directly into your videos, that will give you a better and deeper understanding of what your customers really need and how you could help them with that while ensuring longer viewing times and motivating your audience to further interact with your product through call-to-action buttons. All of that without extra cost for scale, frequency or distribution! So you could have unlimited opportunities for you to show your customers their videos anytime. 

If it sounds great to you (well, because it is!), you can call Blings to hear more about what we can offer to make your video marketing strategy the best it can be! 

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What’s the Best Way a Business Can Handle Customer Experience Personalization?

What’s the Best Way a Business Can Handle Customer Experience Personalization?

Consumers today have high expectations for the companies they do business with. They don’t just want a product or service. They want a customer journey. It’s a real challenge for businesses to craft that journey, with so many details to plan and execute. Among the most effective strategies to do so is to focus on customer personalization to build a more meaningful experience.

What Is a Customer Journey?

Understanding what a customer journey is the first step to building one for your customers. Everyone understands that there are certain things you need to know about your customers, who they are, what they’re looking for, and how you can give it to them. However, the customer journey represents a comprehensive look at what’s really happening when customers interact with your business.

Not all businesses have the same customer journey. You can look at a traditional retail store and plot out the journey fairly simply as needing to buy something, evaluating options, going to the store, making the purchase, and using the product.

However, customer experience mapping is far from that simple for most online businesses. Instead, these businesses need to identify how customers are finding them, how they interact with their websites, the impact of follow-up marketing, how reviews factor into the equation, and more.

How Can I Handle Customer Experience Mapping?

Because every business is unique, there isn’t a sure-fire way to put together a customer experience map. You could have certain factors at play those other businesses wouldn’t ever have to worry about. In many cases, developing a better understanding of the consumer decision journey is best handled by relying on data.

Ideally, you should have access to a wide range of analytics for your store, website, marketing, and more. With this data, you can begin to shape a model of how your customers interact with you throughout the customer journey. What are your click-thru rates for ad campaigns? Are you dealing with abandoned carts? How do customers respond to follow-up emails?

By asking yourself the right questions, you’ll be able to develop a more accurate model of how customers are really using your business. From there, you can address stress points and make improvements as needed.

What Is Digital Customer Experience?

A digital customer is one who is interacting with your business strictly or primarily online. This isn’t the same experience as somebody has physically going to a store, so it can’t be handled the same way by your business. Instead, you need to be implementing specific digital strategies in order to evaluate what is digital customer experience and how you can improve it.

There are more tools than ever available today to improve the digital customer experience. For one thing, the consumer decision journey now extends far from your website. Businesses have a range of social media and paid marketing campaigns that are also critical to the digital customer experience and often the first point of contact. Making these elements dynamic and meaningful can really improve how a customer sees your business.

How Do Personalization and Customer Experience Go Together?

Many of the tools available today for improving customer experience focus on customer personalization. Businesses are able to make a truly personal connection with their customers, which in turn helps promote sales and encourage repeat business.

There are many different ways that businesses can implement personalization and customer experience to achieve the best results. One of the simplest examples is the use of a customer’s name in your correspondence. That’s a basic feature of most email and other communication management platforms, but even that makes a difference.

Today, there are many more opportunities for advanced personalization. With the right data, you can provide a highly tailored customer experience that can identify what your customers are looking for and make it easier for them to find it. In doing so, you provide a faster and more straightforward customer journey.

How Can I Make Customer Experience More Dynamic?

When it comes to the customer experience, businesses need to understand what types of content are most likely to lead to a sale. For almost any customer base, that means video. Customers who would lose interest in reading through product descriptions or other content are more likely to hang around for a video that delivers that information instead.

Whether for your website, social media, or other marketing, videos simply perform better than text and images. Video content also provides businesses with another opportunity to really establish their brand and build a more meaningful connection with their customers. Your videos can implement your unique voice, style, and tone to distinguish your brand in the eyes of your customers.

Can Video Content Be Personalized?

There are plenty of personalized customer experience examples out there, but chances are the only ones that come to mind are text-based, like putting someone’s name into an email header template. It’s not like you can film unique videos for every single customer, but there are still ways to implement personalization into video content.

A video can be personalized with a wide range of elements, much like any other type of content. Customer names, locations, or even targeted content can be implemented. Of course, pulling this type of ambitious campaign off would be a real challenge for just about anyone. However, you can implement your own video personalized customer experience examples with the right tools.

How Can I Deliver a Personalized Customer Experience With Blings?

Blings is a personalized video solution that makes it possible for businesses to integrate true personalization into video content. The platform is highly effective and can easily scale to meet the needs of any business.

The data-driven platform lets you make campaigns that feature real-time video personalization, including a wide range of interactive features to further enhance customer engagement. Blings also provides businesses with comprehensive analytics so that they can better craft the customer journey.

Does your business need something new, a better way to reach your customers? You can get started with Blings today and find out how far innovative video content can take your business.

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Best Practices for Improving Customer Experience with Personalized Video

Best Practices for Improving Customer Experience with Personalized Video

Every business owner or marketer can agree that one of the most important keys to a successful business is a great customer experience. It creates an audience that feels that they are being heard, and the company cares for their experience with the brand. Now, you can improve your client’s journey even more by using customized videos, made just for them!

What is a customer experience?

Customer experience is how your customers feel about your brand and their interaction with it. You would want your clients to have as many pleasant experiences as possible, so they will continue coming back. The customer experience is affected a lot by the emotions you create among your customers. The happier they will be – the more engagement you will have. One of the best ways to speak directly to your client’s emotions is by using a personalized video marketing strategy. This strategy allows you to address the needs of each of your clients individually, speaking in their ‘language’ and offering them a solution or service that fits them perfectly. This establishes the connection your customers feel towards you as they experience that the brand cares for them and acknowledges their issues by offering them the best solution.

Why is customer experience important?

The power to make or break a business lies within the people. In the era of social media, one bad review on Facebook can easily lead to a ‘cancel culture’ and can erase your chances for meaningful conversations. One really good review, on the other hand, can take your business to another level! And that’s why customer experience is so important. A happy customer will bring you a bunch of other happy customers and so on. Digital video marketing will require you to dig into your database to learn about your client’s needs and provide them with the most personalized experience you can offer. This is why you should use a platform like Blings. That allows you to use video personalization in the most effective way that will take into consideration your client’s experience and make it easier for you to reach the hearts of your audience!

So what are the best practices to improve customer experience?

There are a few things you can do to improve your customer experience:

  • Build a strategy
    Although it goes without saying, it is quite important to build a customer strategy that will frame every interaction with your audience. Interactions should be very well -thought-through so you can create the most suitable and relevant video content for them. This also applies to B2B videos. Whether you are reaching out straight to your clients or building a B2B relationship, you need to have a game plan in which you’ll review how satisfied your customers are so far and how you can improve that in the future even more.
  • Take the time to get to know your audience
    To create an impeccable customer experience, you need to get to know your customers first. Individually. Not all people are the same, not all of them have the same experience or needs, and each of them needs to be addressed differently. You can say that all of your clients do have something in common, which is the need for your product or service, but beyond that, each is unique. Every client of yours will react differently to each interaction and you need to spend some time to get to know the best way to reach any of them, to make them feel valued and important to you, which will get you a loyal and trusting audience.
  • Get feedback from your clients and apply it
    The people that know best what your clients need are your clients. They will have an accurate vision of what the ultimate service for them should look like and what they would like to get from you and how. Then, you will be able to collect the feedback you received, edit it so that it fits the company’s messaging, and make sure it matches with the actual service you can provide, thus creating a perfect connection between what the customers need and what you as a brand need. When you are using a solution that includes personalized videos, you will get all the data you should know, including A\B testing, so you could have some kind of a clue of what your audience needs and reacts the best too.

When it comes to customer experience in general, sometimes it’s better to use some technology. It can help us understand people’s behavior better and provide data about your customer’s needs which will allow you to create the best-personalized content, and will lead to a great customer experience.

If you want to know a little bit more about Blings technology that can get you just that, reach out to us and we will be happy to discuss with you our offers!

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How to use email marketing videos correctly

How to use email marketing videos correctly

Let’s face it. People don’t really read emails anymore. Unless it’s something really important that they were expecting, they’ll probably won’t put much effort into reading it. This is why so many businesses and marketers switched their email marketing method to sending out videos. And not just any videos- interactive and personalized video content that makes every client feel special!

So what are email marketing videosHow to use email marketing videos correctly

Simple as it sounds- it’s your regular email marketing, but in the form of a video. This could be really useful helping your marketing emails and newsletters stand out. Nowadays, the attention span of people while reading something has gotten really short, and it becomes harder to convey your whole message without people losing interest in the middle of it. That’s where videos are becoming handy! Videos are intriguing, light and easy for your clients to understand. And yet, Although all the benefits email marketing videos can give you, businesses still don’t use them enough, and there are few reasons for it:

  1. It takes quite a time to create.
  2. It can be pricey.
  3. Even when videos are being created, they are mostly generic and don’t speak to each customer as its own, so it may lose the whole point of it.
  4. Most video files are too heavy to attach to an email. Even compressed MP4 files are still too heavy to create, store and send out.

To make email video marketing truly effective, it’s better to find a platform, like Blings, that allows you to achieve the whole potential of your email marketing. It helps you to create unique videos, which can tell a personalized story to each and one of your clients. Furthermore, Blings is the only platform who can offer you to use MP5 files for your email marketing strategy. Those types of files are unique – they are light and easier to send because they are based on code instead of rendered files which makes them run faster and in much better quality. MP5 files have a long life because the content within the video can be updated in real time, making the ROI on them much higher and much more efficient than a static videos, in which you can’t really include any personal, real-time, details in the video itself – because by the time you will send it out, it will be already out of date.

This is actually what’s great about MP5 videos. They are connected to a database and pull the data in real time! This ability allows the marketing team to tell richer, more customized stories to tell you a loyal audience through your videos.

Is customized video content is that important?

The answer is definitely YES! It becomes harder and harder to catch people’s attention across the inter

Using email marketing videos correctly

net and social media. The web is full of attractions and recent studies even show that you only have about 8 seconds to capture people’s attention and make them listen to what you have to say. The best way to catch attention is using videos, because they take less time to finish than reading, and it’s also easier to understand, but the real magic happens when you are targeting each of your clients, existing or potential, with a customized video that will make them feel like you are speaking directly to them, which will intrigue them and and increase the chances of them choosing to be a part of your community. As any business owner and marketer knows- the bigger the audience, the bigger the business. So if there is any tool that can help you expand and grow, it’s definitely customized video emails!

In which ways can I use email marketing videos?

That’s the beauty of it- you can use it however you want! The list goes on and on. Here is some ideas for effective video marketing strategy:

  1. Newsletters – A scheduled newsletter is an idea that a lot of businesses use to give their audience a regular update about the brand’s news and give special offers to the subscribed clients. If your clients have already been registered to get updates any once in a while, you can give them a much personal experience with it, when they will get a personalized newsletter that will contain the information that’s the most suitable for them and their needs, instead of just sending out a generic one for all of the subscribers. Recognizing each of your clients’ needs individually could give you a trusting and loyal audience. You could even include a loyalty program and an updated count of the loyalty points they have accumulated making the offering in the email even more impactful.
  2. Announcements – Every growing business has its “next big thing” to accomplish. And what is a better way to announce your company’s big achievements than a really well-made, interactive video? Whether it’s a new product, new service or an event you’re throwing, let your subscribed clients know it first, through a customized video that tells each of them about the news. It is very effective because your new feature could be the exact thing with the exact qualities your clients are looking for right now, and you will offer them the perfect solution! Then you can personalize your marketing emails by knowing what products your customers already have, to make the details of the offering perfect for their current needs. This will make them feel prioritized and intrigued by this new options that’s just opened up, that also fits as a great solution for them.
  3. Nurture emails – Nurture emails are a very important part of creating relationship and emotional bond with your audience. It’s a way for you to reach your clients and help them throughout their buyer’s journey in which, in the end, they will get the service they’ve been needing, and you will get a trusting and loyal customer. Due to the fact that nurturing emails are based on each of your client’s behavior (such as email subscriptions, search history and adding products to cart but not buying), the video marketing strategy should be personalized as well. Each of the customers has its own story and reasons for their consumer’s behavior, so if you will recognize that and reach out to them with a personalized video that is meant to help them and solve the issue they might have, the chances of them accepting that solution and purchasing that product or service will grow. But more important than that, they will feel appreciated and that the brand actually cares for them, and that’s a super important base to building a loyal community for your brand.

Is it difficult to do?

Correct video email marketing

Now this is the best part of it. You can achieve your marketing goals, increase engagement and conversions, and expand your audience without putting too much effort in it. All you need to do is to choose the most suitable platform that allows you to create marketing videos and personalized videos, that will speak in your business language in the most effective way. Here in Blings, we can offer this exactly!

Along with the option to modify your content and design it, our unique technology gives you the option to use various tools that will make your email marketing videos interactive and special, while ensuring longer viewing times and engaged audience.

You can reach out to us in Blings and we will be happy to tell you all about our options to make your email marketing strategies even better!

 

 

 

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How to Increase Brand Awareness using Personalized Video Marketing?

A personalized interactive video is a powerful tool that can help you engage your customers. By allowing customers to select their own path through the video, businesses can ensure that each customer can increase participation.

How to Increase Brand Awareness using Personalized Video Marketing?

What is an Interactive Video?

An interactive video is one that has interactive content with clickable hotspots to collect data. This means videos that are interactive, allow user participation in any phase of their customer journey when buying from a brand. It enhances customer experience from passive consumption, to active engagement.

What is a Personalized Interactive Video?

When you customize each interactive video for different customers representing their previous interactions with your brand, this is called a personalized interactive video. This is more time-taking than simply creating interactive videos.

But the results are worth it.

This works great to improve customer engagement but also helps to build a deeper connection with them. By tracking customer interactions with the interactive video, businesses can gain valuable insights into their customer base. With this data, businesses can further tailor their videos to better meet the needs of their customers and take customer engagement to the next level.

However, it is important for brand managers and marketing teams to understand how to use customer data. Using a call-to-action at the end of the video in order to encourage the customer to take further action can boost sales.

By adding interactivity to your personalized video, you’re giving your audience a way to engage with the content and the brand. Interactivity within a video includes buttons, input fields, selections, and much more.

For example, a viewer might be presented with two different choices, and depending on the choice they make, the story will unfold in a different way.

How to Create Interactive Video Experiences?

There are a number of ways to use interactive features to increase brand awareness. Here are some of the features of interactive content:

  1. Quizzes
  2. User Registration
  3. Surveys
  4. Image sliders
  5. Games
  6. Maps

The list isn’t exhaustive. You can use any or a combination of these features to increase the video interactivity of your content.

Features of Popular Interactive Video Platforms

Here are some interesting features of a powerful interactive video software:

  1. The best interactive video platform will have a simple drag and drop interface to easily add/edit/delete customer data.
  2. It has an analytics dashboard with data such as viewer engagement to help you analyze video performance and understand the customer journey.
  3. It can be played on multiple social media platforms and mobile devices.
  4. It does not require coding skills.
  5. It can take your existing video content and make interactive videos out of it.
  6. It has interactive templates to cut down your time in creating interactive videos.

Creating Personalized Interactive Videos at Scale

Creating personalized videos isn’t a problem. The bottleneck here is creating them at scale.

It’s important to have a clear understanding of who your target audience is and what kinds of things they would be interested in seeing. Once you have a good grasp on that, you’ll need to come up with a way to easily and efficiently create videos that are tailored to each individual.

Creating engaging videos is one of the most difficult tasks for businesses. It’s hard to constantly come up with new ideas, film footage, and edit everything together into a coherent final product. We also understand that using online tools is not completely free.

Interactive videos are a great way to engage your audience and create a more personalized experience. But how do you create them at scale? Luckily, there are a few easy ways to do this:

  1. Brainstorm ideas as a team and establish a pool of potential topics to draw from.
  2. Develop a shooting schedule and plan out what footage needs to be collected in advance.
  3. Use an interactive platform that allows you to customize the content for each viewer. This way, you can ensure that each person sees the content most relevant to them.
  4. Use existing videos and overlay them with interactive elements to create new interactive video content at scale. This way, you can still provide a customized experience for each viewer without having to film new footage for every version of your video. Additionally, this method is great for adding in poll questions or other types of interactivity after the video has been filmed.
  5. Create interactive videos by incorporating user-generated content. This could include using social media posts or comments in your video or using footage from events or meetups that your audience has.

Once you have your system in place, it’s simply a matter of creating new videos on a regular basis and pushing them out to your audience. If done correctly, this can be an extremely effective way to generate personalized video content at scale.

Video platforms like Blings.io, allow you to create a personalized interactive video to target customers at every stage of the sales funnel.

How to Engage Customers with Personalized Interactive Videos?

Whether it’s for LinkedIn prospecting, sales video messages, video campaigns, interactive video ads, or onboarding customers, adding interactive elements builds trust with your customers. If you have enough time and money you can create each one individually but for it to be scaleable, you need the right video editing software that allows you to create interactive videos based on customer data.

Here are some of the ways you can engage with customers:

  1. Use an interactive video platform

19% increase in sales and 16x higher click-to-open rates. That’s the magic of creating personalized interactive videos for your business.

An interactive video platform has a database of customers from which the platform pulls relevant data for each, and generates interactive videos relevant to each customer. This is how Blings operates. Our AI pulls customer data from the database, and generates interactive video for each customer.

Want to create videos that make your viewers feel special? It is important to use an interactive video platform that cuts your time and effort in mass-producing personalized videos.

Blings is an interactive video software with a patent-pending MP5 technology that allows you to create personalized interactive videos at scale.

If you haven’t, now is the time to sign up and get a free trial of our platform. See why Mercedes Benz, is using our revolutionary technology.

  1. Gather customer data and communicate your brand’s storyBrand Story

Storytelling helps your brand in connecting with your customers. Your sales and marketing teams can answer questions and convert leads into sales through personalized videos.

This can be achieved by having clickable elements such as a CTA, logo, and your company’s color scheme.

Using interactive elements in a video boosts conversions and builds brand awareness.

Interactive video platforms such as Blings allow you to change CTA and have custom colors that suit your brand

By having more data, you can improve the customer experience at all digital touchpoints. This will help you in optimizing your digital marketing strategies by creating custom messages adapting to your customers’ desires, objects, and expectations.

  1. Show relevant content

Customer onboarding videos, presentations, and educational content help you in showing relevant content directed toward your audience. Interactive videos also help you in adapting your customers’ needs and improving revenue with specific actions.

If you’re a B2B SaaS company, your best chance to remain competitive is by utilizing a personalized interactive video. Let’s say someone signed up for a 14-day trial. Instead of throwing all the FAQs and videos at them, make an interactive video specifically tailored for a group of trial users. If the user is an enterprise client, individual attention is definitely required here.

It doesn’t matter where your customer is in the sales funnel, using interactive videos will boost engagements at all times.

How Does Interactive Experience help Drive Audience Engagement and Revenue?

  • Attract and retain clients

It helps in attracting and retaining new clients, as well as upselling to existing ones. Leverage the power of data and analytics to resonate with your audience, and create meaningful positive impressions. By showing that you are willing to go the extra mile to provide them with content that is relevant and interesting, you can solidify your position as their go-to source for information and products. Interactive content helps to keep users engaged, increasing the likelihood that they will continue to use your site or product.

  • Boost customer service

Using personalized interactive videos should be an integral part of the overall customer experience (CX). It dramatically reduces cost, time, and effort in helping customers. Videos can be used to address common customer service issues, such as answering frequently asked questions or demonstrating how to use a product.

In turn, this can lead to increased customer satisfaction and loyalty.

Quick-start guides, onboarding tutorials, installation tips, and frequently asked questions are just some of the areas that can be turned into an interactive video to improve customer service.

Video is worth 1000 words – by demonstrating in the video, you’re giving your audience a boost in solving their own problems. It also increases the likelihood that they will be able to solve their next problem, reducing the strain on the support team. If the team is getting the same support question over and over, recording a video will streamline the support they give.

Conclusion:

By using personalized interactive videos, you can create content that is both helpful and engaging for your customers. This type of video marketing allows you to connect with your viewers on a more personal level, which can result in increased sales and loyalty. If you’re looking for a way to take your video marketing strategy to the next level, consider using personalized interactive videos.

Key Takeaways:

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How Can I Use Personalized Interactive Video to Improve Customer Engagement?

Bringing in new customers and retaining existing ones is a constant challenge for businesses of all kinds. Luckily, there are plenty of tools available to help. Interactive video could be just what you need to improve customer engagement, and an interactive video platform can help make doing so a breeze.

How Can I Use Personalized Interactive Video to Improve Customer Engagement?

Why Does Customer Engagement Matter?

Customer engagement plays a vital role in how you interact with your customers. It builds a personal connection and establishes an identity for your brand. Businesses that effectively engage their clients are able to drive revenue growth, increase retention, and make more effective use of their resources.

Businesses rely on many different points of contact to bring in customers. Whether through your social media or video advertisers, you want to be sure that your efforts actually have the desired effect. If your content is falling flat, then you’re wasting time and resources.

Engaging content can be used to better guide the customer journey. Every customer will go through certain steps with your business, from discovery to purchase to follow-up. It’s possible to lose your hold on customers at any point, so every step needs to be engaging.

Understanding how to successfully implement engaging content will have a major impact on how well your business does. That means you need to be able to identify who your customers are, what they want, and what the best way to give it to them is.

Why Are Videos for Businesses So Engaging?

There’s no question about it. Video content is much more engaging than the alternative. If you’re still relying on text and image social media, static banner ads, or even solely text UI elements, you’re falling behind. Video is a more dynamic and engaging format that can really take hold of your customers.

The customer journey is like a story, even if your customers don’t realize it. Videos provide a narrative link that can run through that entire journey, giving you fuller control over the customer experience. Starting from initial contact through video advertisers, every step should be guided through this format.

While information can be communicated through text alone, it doesn’t accomplish the same effect. For one thing, videos stimulate two senses, both sight and hearing. From that perspective, it becomes very clear why videos are more engaging. They truly captivate customers, driving your message home.

How Can Videos for Businesses Be Personalized?Personalized Video

The other most effective of engagement is personalization. You can see this in how so many types of communication rely on personalization as simple as including the customer’s name. In doing so, they make the message seem like it’s really addressed to them, rather than simply being encountered.

Making a video personalized is somewhat more of a challenge. The tools haven’t always been there to do so, but they are now. With the right solution, your business can implement personalized videos in a wide range of different ways to increase your customer engagement even further.

You might have elements within a video that incorporate the customer’s name or their location. Depending on the nature of your business, you could include other features that change based on when and where the video is viewed. With the right platform, you can do it quickly and easily as well.

IsInteractive Video Interactive Video Possible?

Another cornerstone of customer engagement is interactivity. Actually giving the customer something to do in order to continue draws them into the experience and makes them more likely to see it through. Videos, however, haven’t traditionally been a format that provides great interactivity. That doesn’t have to be true anymore.

Interactive video can provide great engagement for your customers today. These interactive elements can be used to guide the customer through their journey, gather valuable information, or implement gamification into the video to further enhance engagement.

One of the key metrics in any video content is viewing time. You want your customers to see the entire video. Chances are that if they cut the video short, it’s because they’ve abandoned your website. Interactive elements improve viewing time, meaning more of your message gets through.

How Can Interactive Video Software Help Collect Data?

Whenever you implement content for your business, you should keep in mind that you have two distinct sales. You want to make a sale here and now, but you also want to collect valuable data about your customers. This includes both contact details for individuals and analytics to give you more insight into the customer journey.

With interactive video software, you’ll be able to collect detailed information about how interactions are really happening. That means you can get accurate data about view time, at which points customers stop watching, how they respond to interactive elements, and more.

This data can help you develop more effective strategies. You can understand how different types of customers respond to video personalization and interactivity. And you’ll be able to know how well your efforts are translating into conversions and revenue.

An interactive video platform can also provide you with many opportunities to gather customer info for email lists or other marketing purposes. Just about every kind of website will prompt visitors for their email address, but implementing this tactic into a dynamic and engaging video can deliver much better results.

What Should I Look For in an Interactive Video Platform?

If you want the benefits that come with personalized interactive video content, you need to be sure that you’re choosing the right platform. Blings is an interactive video platform that makes bringing innovative and effective video content into reality as straightforward as possible.

Blings has the automated personalization features you need for your video content to be infinitely scalable. You’ll be able to improve customer engagement while also gaining insight into the customer journey and a true understanding of what works and what doesn’t.

If you want to take your customer engagement to the next level with an easy-to-use and effective interactive video platform, then you can find out what Blings has to offer today.

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How Personalization in Marketing Affects Customer Awareness?

Personalization marketing is a form of marketing tailored to the specific needs and interests of an individual customer. In the past, mass marketing was the predominant method of companies adopting a one-size-fits-all approach to their marketing campaigns.

How Personalization in Marketing Affects Customer Awareness?

Personalization marketing is a form of marketing tailored to the specific needs and interests of an individual customer. In the past, mass marketing was the predominant method of companies adopting a one-size-fits-all approach to their marketing campaigns.

In today’s hyperconnected world, customers expect personalized service in business interactions. The importance of having a personalized strategy cannot be undermined.

As a CMO, you need to view personalization as a vital component of their marketing strategy.

Epsilon research shows that customer expects personal experience when dealing with companies. Personalized customer experiences help improve sales and increase loyalty among consumers and prospects. Everyone enjoys being recognized as a unique human being.

Companies can now collect real-time customer data to tailor their marketing messages. It also helps build customer loyalty in the future.

This allows companies to build more meaningful relationships with their customers and leads to more effective marketing campaigns. Personalized marketing is often seen as a more sophisticated form of marketing, as it requires businesses to have a deep understanding of their customers.

But 39% of the companies find it extremely challenging to create a personalization strategy for their customers.

In this guide, we’ll be shedding light on how your brand can create ever-lasting impacts through personalization.

Let’s understand personalization first.

What does personalization mean in marketing?Personalized Marketing

Personalized Marketing is a marketing strategy designed by tailoring a product’s message to specific audiences. Among the information are interests, buying habits, online shopping histories, purchasing pattern, and so on. Personalized marketing involves analyzing your contact information for content you send via SMS and other platforms.

McKinsey and Company conducted a survey, which concluded that 71% of customers expect businesses to deliver personalized interactions, and 76% of them became frustrated when this didn’t happen. During the COVID-19 pandemic, 75% of consumers switched to a new store, product, or buying method that offered a personalized experience.

What is the personalization of products?

Product personalization or customization happens when you deliver products according to the customer’s style, color, and preferences. So, let’s suppose you are in the business of stitching custom suits. Would one size really fit all customers?

No.

Every dress has to be stitched based on your customer’s preferences. Alternatively, if you’re selling custom T-shirts online, let customers decide more than just the size or design. Take it one step ahead and allow them to write their favorite logo or text on their shirt.

What is the personalization of content?

Content personalization refers to the landing page copy, emails, social media designs/copy, and other website content tailored to customers’ preferences and likes.

For example, you are a big shoe brand. It is just not possible to run one advertising campaign for both genders.

Even one campaign for each isn’t enough. You should have ads, campaigns, and landing pages tailored to provide a positive customer experience. If you’re targeting males, Gen Zs and millennials will have different preferences than executives and businessmen. That’s why your website content should be personalized according to each market segment.

What type of personalized content is the most effective?

Retargeted ads, personalized emails, and interactive quizzes are the most common types of personalized content. But videos are now gaining traction in delivering personalized experiences.

Personalized videos have proven to boost sales by 20%, enhance retention rate by 68% and ramp up conversion rate by over 6 times.

But how do you create personalized videos at scale?At scale

MP4 has been the de facto video format for at least 2 decades and is the technology that allowed the shift from text-based content to video-based content with compressed layers of video, audio, subtitles, and images.

When an MP4 file is rendered and compressed, it loses flexibility and agility. Rendering takes time and resources resulting in a one-to-many model for video creation and distribution. When was the last time you felt the level of recognition and understanding from a video that you have come to take for granted on websites, emails, and social media?

MP5, the revolutionary new technology by Blings, allows you to create personalized and interactive videos at scale without having to go back to the design team. This technology keeps the layers of video/audio open until it reaches the end device at which point it is called and rendered in no time.

If you haven’t, go ahead and sign up for our free trial at Blings.io and unlock the true potential of making personalized videos at scale.

How personalized customer services impact customer engagement?

In today’s competitive marketplace, providing excellent customer service is essential for businesses wanting to retain and attract customers. Part of providing excellent customer service is offering personalized services tailored to the individual customer’s needs.

By personalizing the service experience, businesses can create a more engaging and enjoyable experience, which can lead to increased loyalty and satisfaction. In addition, personalized customer service can help to build relationships with customers, as well as create repeat business. Here are the benefits explained in more detail.

  1. Generate more revenue than competitors

According to research by McKinsey, personalized customer experiences generate 40% more revenue than businesses who don’t. Over the coming years, this means generating an output of $1 trillion in value.

78% of customers are likely to become repeat buyers from businesses that offer personalization. With recurring purchases, businesses can get a better sense of customer information and data, which will help them to refine the personalization experience and create better offers tailored to an individual’s needs.

Amazon is a great example of this. Every time someone makes a purchase in their store, it recommends similar products based on the purchasing patterns of other customers. Amazon has sophisticated algorithms to track sales and offer highly personalized products relevant to the customer’s needs. The entire process of recommending relevant content has helped the company retain its position as the world’s largest e-commerce giant.

  1. Boost customer satisfaction

A positive personalized customer experience has a direct impact on the success of a business. It results in a 20% higher rate of customer satisfaction and results in up to a 30% increase in employee engagement. Companies utilizing marketing personalization have provided up to a 3x return to their shareholders as compared to rivals who didn’t personalize their services.

  1. Reduce business risk

71% of customers expect personalization in a Mckinsey survey. Businesses, in today’s highly competitive environment, are always at risk of losing customers. But if you play your cards right, and shift more focus on creating personalized offers rather than advertising to the masses, your risk of doing business will reduce.

What are the trends in personalization?

Digital personalization and 1-on-1 experiences will remain trending in 2022 and beyond. Here are some of the hottest personalization trends to watch for:

  • Machine Learning will get priority – When your business has multiple data points for millions of customers, you’ll need the tools and technologies to make sense of it. Artificial intelligence and machine learning utilize sophisticated algorithms to cut the time and effort it takes to segment, identify and process user data. By studying this data science, you can develop intelligent chatbots, and offer services that ensure personalized customer service.
  • Hopping on the Metaverse bandwagon – Brands are increasingly investing to have their digital presence in a virtual world, also known as the Metaverse. It has opened new avenues for companies to create meaningful personalized experiences. You can sell clothes, food, and anything else in Metaverse, just as you do in real life. By 2026, nearly 25% of netizens will spend at least 1 hour every day in the virtual world. This is a huge opportunity that you can cash on.
  • Conduct customer surveys – Allowing customers to fill in their data while making a purchase will help you to better provide them with personalized recommendations. Many e-commerce companies conduct surveys and ask their customers about the buying experience. Then the businesses use this data to create marketing strategies and deliver products/services tailored to consumer preferences.
  • Provide a loyalty program – When you have data uniquely relevant to each customer, you can offer loyalty programs such as a 15% discount for life on repeat purchases. There should be personalized offers for each group of customers.

Conclusion

There was a time when personalization used to be value addition. Today, it’s a vital part of the marketing plan. You need to enrich a customer’s experience to increase engagement and cement your authority as a reliable brand.

Key Takeaways:

  • 93% of companies experienced a boost in sales after personalizing search engine marketing campaigns.
  • Website personalization and email personalization increased conversions by 61% and 65%, respectively.
  • Recommendation System for Amazon nets in 35% of annual revenue by recommending products to users based on their previous purchase history.
  • 83% of consumers are willing to share their customer data as long as businesses offer a personalized experience when they collect information.
  • 78% of customers are more likely to buy from businesses that offer personalized customer experience.
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The 10 Best Video Marketing Tips

If you're like most marketing professionals, you're always on the lookout for new and innovative ways to reach your target audience.

The 10 Best Video Marketing Tips

If you’re like most marketing professionals, you’re always on the lookout for new and innovative ways to reach your target audience.

And if you haven’t already started using video content, you’re missing out on one of the most effective tools at your disposal. We’ll be sharing expert marketing video tips to help you create great video content.

Not sure where to start? Check out this detailed guide where we cover the best video marketing tips in detail.

What is a video marketing strategy?

If you’ve never done video marketing before, it can be daunting. However, having an effective video marketing strategy will definitely increase conversions and brand awareness.

In its simplest form, video marketing is the use of videos to promote and market products or services. More specifically, it is a type of content marketing that involves creating and sharing videos in order to achieve your marketing and branding objectives.

For example, you may create brand videos to raise awareness of your product or service, or create how to videos to educate your target audience about a specific topic. Whether you’re creating product videos or brand videos, having a strategy is imperative.

The impact of video marketing is significant. When done correctly, it can help to build brand awareness, increase engagement and conversions, and boost your overall ROI.

Additionally, research has shown that including a video on a landing page can increase conversion rates by up to 80%. Obviously, there are many different factors that will contribute to the success of your video marketing campaign, but the potential impact is clear.

Whether you’re just getting started with video marketing or you’re looking for ways to take your campaign to the next level, there’s no doubt that this type of content can be incredibly effective. The inclusion of video marketing efforts in your marketing strategy will allow you to reach a wider audience, engage with them on a deeper level, and achieve your business goals.

How are your competitors engaging with their customers?

Your competitors are engaging with customers using videos as a way to remain ahead of their game. These include some of the most popular social media marketing platforms:

  • Facebook Live Stream – Broadcasting an event live on Facebook.
  • Youtube Live Stream – Similar to Facebook, but on Youtube.
  • Snapchat Stories – Short videos that disappear after 24 hours.
  • Instagram Stories – Similar to Snapchat.
  • Facebook Stories – Similar to Snapchat and Instagram stories.
  • Facebook Reels – Up to 1 minute, vertical videos.
  • Youtube Shorts – Up to 1 minute, vertical videos.
  • IGTV – More than 1 minute, longer vertical videos.
  • Traditional videos – Traditional, horizontal videos on social media platforms.

Here are 9 tips to deliver video marketing success in 2022 and beyond:

  1. Use storytelling to connect with your audience

Your consumers are bombarded with an endless stream of advertising messages. As a result, they have become immune to the hard sell and are instead drawn to brands that tell a story.

Stories have the power to connect with your audience on an emotional level, and they can be an extremely effective marketing tool. When done well, a brand story can humanize the company and make it more relatable.

It can also create a sense of loyalty and build customer relationships that last. For these reasons, brands need to focus on storytelling in their videos rather than always promoting their products and services. When customers feel like they know the brand, they are more likely to make a purchase.

You need to create impactful video content that has emotions attached to it.

  1. Don’t add too much information in one video

Using videos is a great way to promote your business or website, but it’s important to remember that less is often more. Trying to stuff too much information into a single video can be overwhelming for viewers and make it difficult for them to process everything.

It’s better to focus on one key message and make sure it comes across clearly. Otherwise, you risk losing your audience’s attention and missing the opportunity to deliver your message effectively.

Your videos can be used to sell your unique value proposition, something that differentiates you from your customers. It could be excellent after-sales service, discounts, or even refunds.

  1. Create content for a personalized experience

In a world where customers have nearly endless choices, it’s more important than ever for brands to find ways to stand out from the crowd.

One way to do this is by creating personalized videos for customers. Personalized videos are a type of video content specifically tailored to the individual viewer. This might include using the viewer’s name, location, or other personal information in the video.

Additionally, personalized videos can be created to target specific customer segments. For example, you may create a personalized video for first time visitors on your website’s landing page.

By taking the time to create a custom video, you show that you value your customer and are willing to go the extra mile to provide a great experience.

When customers see a business has taken the time to create a video for them, they are more likely to be interested in what is being promoted. Creating personalized videos is a great way to show customers that you are willing to go above and beyond to provide an exceptional experience.

Personalization is the competitive edge your business needs to grow in today’s era. But creating personalized videos or experiences consumes a lot of marketing budget and time.

As a CMO or a brand manager, time is of the essence here. It is vital to produce quality personalized content and that’s where Blings comes in. It saves you time and lets you create unlimited personalized videos at scale to enhance your customer experiences.

People prefer to watch content rather than read words. Speaking in a video attracts your viewers’ attention and increases brand awareness. Personalized videos have proven to boost sales by 19%, enhance retention rate by 68% and ramp up conversion rate by over 6 times.

Our platform gives you the ability to modify your content, design, and campaign data, with real-time personal control. A/B testing and detailed analytics will ensure that your campaign meets all your goals.

Our unique technology allows you to implement various interactive tools directly into your video, such as call-to-actions. Other than this, you get access to real-time analytics that show how your video is performing.

  1. Quality Is the Key

Keeping up with the newest trends may be difficult in today’s ever-changing landscapes.

You need to focus on creating quality video content for your customers. Video is one of the most popular forms of content, and it’s only going to increase in the years to come.

A business that creates engaging, informative videos will be able to reach a wider audience and build trust with potential customers.

Not only that, but video can also be used to drive sales and increase conversion rates. For these reasons, it’s clear that businesses need to invest in video content if they want to stay ahead of the competition.

Quality video content can help a business to stand out from the crowd, reach new customers, and boost sales. With so much to gain, there’s no reason not to start creating quality video content for your business today.

Concentrate on the quality of the video rather than quantity. Although it may be tempting to produce as much content as possible, viewers are more inclined to watch high-quality, and engaging videos.

  1. What type of videos can you create?

You can create videos covering a variety of purposes:Explainer

  • Explainer videos
  • How to videos
  • Brand awareness videos

Your video content strategy should encourage viewers to learn more about your offerings. Leverage the power of digital marketing funnel to understand your customer journey, and create videos accordingly.

  1. Work With What You Have – Go Lean

Video production budgets have increased dramatically. Most cameras, lighting equipment, microphones, and production staff, can eat up your marketing budget. The post production of a video is not an easy process.

Don’t let budgetary constraints restrict you from marketing videos. Use whatever you have and repurpose existing content to make a new one.

Many companies believe that making videos is expensive and time-consuming. The good news is that there are a number of ways to produce high-quality videos without breaking the bank.

For example, you can use smartphone cameras to shoot high quality footage. Additionally, there are a number of affordable video editing programs that make it easy to put together an engaging video. By being creative and resourceful, it’s possible for any company to start incorporating videos into its marketing strategy.

  1. Remain Relevant – First 10 seconds matter

10 seconds.

That’s the average human attention span in 2022.

Is your content engaging within the first 10 seconds?

The average person only watches about two minutes of online video, so you need to make sure that your videos are interesting and engaging enough to hold their attention.

Brands can’t get much traction without videos anymore.

Your audience won’t watch the entire video if it isn’t engaging. The best way to keep them hooked is by creating engaging videos!

Consider the example of fishing. If there is no hook, how do you expect to catch the fish?

In the same way, the first 5 to 10 seconds of your video matters. Take the example of Microsoft’s “We All Win” ad campaign. The first 10 seconds hook you because there are kids from different backgrounds giving their introductions.

Microsoft: We All Win

  1. Include a Call To Action

To create successful video marketing campaigns, you have to understand and evaluate the effectiveness of your video marketing strategies.

Marketing content needs to have a call to action. You need you audience to take an action, and it could be downloading an ebook, subscribing to email newsletters, or claiming a 15% discount.

Many video hosting sites include analytics and can give you an idea of how your videos are performing. You can use these analytics to analyze metrics such as the number of times of video is played and the percentage of visitors who clicked the Call to Action.

The standard industry practice is to include a call-to-action at the end of the video. But by the time your video is finished, most of the people would have already left.

You need something in the middle where most of the audience is present to take action. However, don’t overuse it. You may end up annoying your viewers. If the CTA does not fit naturally, don’t use it.

  1. Leverage Live Stream

The biggest digital revolution in the modern era has been the ability to live stream straight from your smartphone. No fancy office with a satellite connection is required to go live.

All you need is a reliable, high-speed internet connection, and some great content.

Leverage the power of Facebook, Youtube, and Instagram Stories to go live and connect with your audience in real-time.

If you are a digital agency or a business covering an important event, then going live on Facebook and Youtube would be the best option to create drive engagement, and increase the watch time of your social media accounts. Conducting frequent live sessions is a great way to build audience loyalty.

Examples of when you can go live on social media platforms:

  • Coverage of important events
  • Breaking news
  • Lectures/teaching material
  • Launch event
  1. SEO optimize video for better reach and visibility

To improve your brand’s reach and visibility, optimize your marketing video strategy. A well-made video can tell a story, evoke emotion, and introduce a product or service in a way that is both engaging and memorable.

However, for videos to be effective, they need to be seen by the right audience. Online marketing can help brands to increase the reach of their videos and ensure that they are seen by the people who are most likely to be interested in them.

Through targeted online advertising and social media marketing, brands can reach a large number of potential customers with their videos, resulting in increased leads and sales. Digital marketing can also help to build brand awareness and reputation by ensuring that videos are shared widely across the internet. By harnessing the power of digital marketing, brands can ensure that their videos have a far-reaching impact.

Here are some tips on how to do it:

  • Use proper thumbnails for videos to increase reach and visibility. Research states that 90% of the most popular videos contain a high-converting thumbnail.
  • Include call to action, keyword-rich titles, and descriptions for each video.
  • Ask people to share.share

Conclusion

Video marketing is a powerful way to reach and engage customers. The tips we’ve shared should help you create effective and engaging videos. Have you tried any of these techniques? What results did you see? We would love to hear about your experiences with video marketing, so please share in the comments below.

Key Takeaways:

  • 92% of mobile video consumers share videos with others.
  • 76% of video marketers report an increase in sales thanks to stellar marketing video strategy.
  • TikTok has taken over the world of short video marketing, overthrowing Facebook and Instagram.
  • Videos can increase brand awareness and qualified leads by 54% and 66%.
  • Short-form videos (Less than 1 minute) gain momentum in 2022 for better reach and exposure.
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Best Practices of Digital Customer Experience Personalization

Best Practices of Digital Customer Experience Personalization

Key Takeaways:

  • 80% of customers are more likely to buy from businesses providing personalized experiences.
  • Personalized experiences lead to a strong brand reputation and positive experiences.
  • 91% of customers are more likely to do business with companies after having a positive experience.
  • Personalized videos improve the chances of conversions through your sales marketing funnel

You have a database of your customers, and each day you get to know more details about who they are, what they do, and how your brand can serve them better. You are the VP of Marketing and understand that using this data to create meaningful personalized experiences will increase your brand image and build customer loyalty. With all this data, how do you utilize it and provide personalized customer experiences?

Just over a decade ago, you would’ve ignored it. But not today. It is an attention economy, and now is the time to stand out by establishing personalized customer experiences.

67% of customers prefer to spend more on brands that offer exceptional customer care. As someone with a senior role in the Marketing Department, you know this will impact your long-term business strategy.

When “you” becomes a part of the sales process, it builds a special connection with the customer. And what better way to develop personalized customer experiences than using personalized videos?

In the era of digital customer experience, brands are increasingly relying on videos to connect with their audience.  After all, personalized videos significantly boost click-through rates by at least 8X, as compared to text-based emails.

Personalized videos have proven to boost sales by on average 19%, enhance retention rate by 68% and ramp up conversion rate by over 6 times. In fact, 97% of Fortune 500 Companies are focusing on increasing their budgets for personalization in 2022.

What is digital customer experience?

The lines between physical and digital customer experience are blurring. Customers now need to feel unique and cared for and the more intimate the interaction with your business, the better their experience. From searching your business online to making purchases, everything that comes within are all digital touchpoints, or intersections, of how a customer interacts with your business. This is known as digital customer experience.

A digital customer experience (CX) defines how your customers interact with your business through owned apps and/or other digital touch points such as official websites and social media profiles through to the product and interactions with your support and customer success departments. It is eventually the defining point of success for today’s businesses, surviving and thriving in an ever-increasing digital first world. Quarantines and lockdowns have changed the dynamics of marketing, further pushing brands to become digital-first.

What is customer journey?

Customer Journey

How someone interacts with your brand and ends up generating a query or purchasing from you, is called customer journey. It is all a part of the digital customer experience known as the sales funnel.

Every customer experience journey starts within a sales funnel. It essentially is a marketing strategy that states each step someone has taken to interact with your brand and make a purchase.

Why is customer experience personalization important for the customer journey?

Imagine you are the customer and it is your birthday today. Which would impress you more and feel more authentic, a generic video of birthday greetings, or one personalized with your name, age, refer to previous purchases, and make relevant gift recommendations with discounts?

As a customer, your natural tendency would be to interact with the brand that invested their time in making a personal connection with you.

At a quick glance, here’s why your business needs to offer personalized customer experiences:

  • Develop brand loyalty – A 5% increase in customer retention, leads to a 25% jump in net profits.
  • Improve digital customer experience by allowing them to spend more time on your website and social media platforms.
  • Fewer returns
  • Reduced cost of custom acquisition

How does Blings help in customer experience mapping?

At Blings, we believe in the power of personalized videos. For more than 2 decades, the universal standard of video sharing has been the MP4 file format. It’s been an important tool as it offers phenomenal video quality, and can be shared, and uploaded on different social media platforms.

But there’s one big problem.

It doesn’t allow customization. For a marketing department to make personalized customer journeys, you would have to refer back to the creative department and request for changes in each video.It takes time and effort to create personalized versions of every video, incurring an additional cost to get it rendered..

Blings  removes all of these limitations and scales the personalized user experiences that will make a huge impact on your company’s bottom line. Blings’ patented, MP5 technology creates truly scalable personalized user experiences with every video that a company creates..

Video files remain open and are connected to live data so that when an end customer clicks on the video links, the video pulls in the most relevant information, in real-time, and presents the user with a personalized video. It is secure, has all the data privacy features to ensure all the data is secure. Implement various interactive buttons and functionality directly into your video, allowing your customers to engage with intuitive call to actions. This is still not possible with the current MP4 technology of videos.

Personalized customer journey examples

Mercedes Benz / Developerscar dealership

Mercedes Benz / Developers is using Blings to personalize the full customer experience. It became the world’s first automotive company to use Bling.io’s MP5 SmartVideo platform to create interactive vehicle videos at scale, to boost consumer engagement, stickiness and loyalty between their independent dealerships and the Mercedes Benz / Developers brands.

The typical customer journey at Mercedes involves interacting with the brand on digital media platforms, and then visiting a nearby dealership to take a look at the latest automobiles. During this entire process, customers would first visit  the dealership to inquire about the specific color and specifications of their model and only visit if it was available.

Customer experience mapping got easier with Blings. Mercedes uses the Blings technology to make scalable, unlimited personalized videos showcasing the exact specifications of the latest cars as demanded by the customers. This helped

Mercedes Benz / Developers to ramp its conversions by 35%.

Delta AirlinesAirplane

Delta Airlines is one of the leading airlines in the world both in terms of number of aircraft and passengers but also in terms of the innovation they use to improve their customer’s experience flying with them. Delta created a super personalized digital customer experience to connect with their rewards program members. They sent a Year-In-Review of each member for covering activities, destinations traveled, and rewards earned for that year.

Every email had a unique video message personalized only to the rewards member it was sent to.

Every email that customer received was unique and personalized with all details. Everything from name, to the number of times the customer used VIP entrance was completely personalized.

Clickthrough rates blew up at 132%, with a 51% rise in email open rates.

Conclusion

Customers have far more choices today than they had a decade ago. Who strives for attention by creating personalized experiences, eventually bags the award in terms of loyalty, reputation and increased profits.

At the end of the day, your customers shouldn’t be seen as numbers. They are human beings with emotions and feelings. Using videos is the best way to bond with them during a digital-first era.

Regardless of the usage, personalized video helps you to grab your customer’s attention, create connections, and build trust.

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