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* THE VIDEO WORLD
Building real trust with your customers has never been more important. Today, customers have a significant expectation of empathy and personal experiences from the brands they choose. Building customer trust can be a significant challenge but one that brings great rewards. With the right tools, you can gain customer trust and grow your business, and …
Every brand relies on KPIs and other metrics to evaluate how well they’re doing and their potential for growth. Net promoter score (NPS) has risen to become one of the most important metrics, with brands devoting plenty of resources to measuring, tracking, and improving their score. Using the right tools to develop a unique branded …
With over 20 years of programming experience, Leo Majowka, VP of Research and Development at Blings, tells us what excites him about Blings and what drives him to continuously learn and teach. I’m from Brazil originally. Brazil is a massive and diverse country but it lacks the start-up culture that Israel is famous for. …
Hi there, I’m Dana, VP Product at Blings.io. Starting today, I’ll be using this format to keep you up to date with our latest product info including releases, fixes, updates, and more. I’d love to hear back from you with anything you’d like to share, if it’s about the product itself, how you’re using it, …
Video marketing strategies play a major role for most businesses today, serving as an engaging way to reach, communicate with, and retain customers. However, many business owners don’t fully understand the full benefits that video marketing can provide. Don’t let these common video marketing myths prevent you from taking full advantage of a video to …
The customer journey has long been a central focus for brands and marketing agencies everywhere. Understanding and guiding that journey is the key to getting conversions and building relationships with customers, and brands use a variety of tools to make that happen. Today, interactive video is at the forefront of how innovative brands can create …
When it comes down to developing effective marketing strategies, the conversion rate is one of the most important metrics that brands must focus on to succeed. Landing pages pick up the digital customer experience once they’ve been intrigued by your other marketing efforts, and you need the right content on those pages to convert those …
If you’re a Netflix user like me, you probably enjoy the personalized experience Netflix brings to you. They cater their programs to your taste, offering you new shows that peak your curiosity. They seem to get you. Before long you’re a loyal customer. How does that happen? Why do you believe Netflix is in sync …
Businesses often face the challenge of getting new customers and retaining the existing ones. But this could be made much easier if we understand the power that personalized video content has, and how we can use various types of videos to improve our marketing strategy. What is a personalized marketing video? Imagine a world where …
Consumers today have high expectations for the companies they do business with. They don’t just want a product or service. They want a customer journey. It’s a real challenge for businesses to craft that journey, with so many details to plan and execute. Among the most effective strategies to do so is to focus on …
Personalization is an amazing tool for developing a better customer experience and reaching out through engaging marketing. Businesses around the world are implementing personalization in exciting new ways, and the versatile personalized video platform that Blings provides is a prime example of this kind of marketing. Here are some of the ways that your business can take personalization to the next level.
Every business owner or marketer can agree that one of the most important keys to a successful business is a great customer experience. It creates an audience that feels that they are being heard, and the company cares for their experience with the brand. Now, you can improve your client’s journey even more by using …
Let’s face it. People don’t really read emails anymore. Unless it’s something really important that they were expecting, they’ll probably won’t put much effort into reading it. This is why so many businesses and marketers switched their email marketing method to sending out videos. And not just any videos- interactive and personalized video content that …
A personalized interactive video is a powerful tool that can help you engage your customers. By allowing customers to select their own path through the video, businesses can ensure that each customer can increase participation.
Bringing in new customers and retaining existing ones is a constant challenge for businesses of all kinds. Luckily, there are plenty of tools available to help. Interactive video could be just what you need to improve customer engagement, and an interactive video platform can help make doing so a breeze.
Personalization marketing is a form of marketing tailored to the specific needs and interests of an individual customer. In the past, mass marketing was the predominant method of companies adopting a one-size-fits-all approach to their marketing campaigns.
If you're like most marketing professionals, you're always on the lookout for new and innovative ways to reach your target audience.
Key Takeaways: 80% of customers are more likely to buy from businesses providing personalized experiences. Personalized experiences lead to a strong brand reputation and positive experiences. 91% of customers are more likely to do business with companies after having a positive experience. Personalized videos improve the chances of conversions through your sales marketing funnel You …