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Customers’ attention is dragged in a hundred different directions. So, it’s no surprise that marketers can’t expect to capture their audience’s interest with a quote from a George Orwell book….

All our best friends and favorite colleagues were once strangers to us. Thanks to the circumstances that helped us get to know them, our lives are probably a lot better…

Unless you’re a loan provider, your customers don’t owe you anything. It’s excellent news for them and bad news for you—while they can shop around for other brands, you must…

Today’s consumers love two things: watching videos (yep, we’re talking TikTok) and feeling like a VIP. The best of both worlds is personalized interactive video, as video content tailored to…

Continuous improvement begins with careful measurement—it’s as true for Olympic athletes as it is for marketers and big brands. An exceptional customer experience is one of the most essential components…

Consumers love video. In our world where TikTok, YouTube, and countless streaming services are the leading media platforms, “this could have been a video” is a frequent reaction to non-video…

Customer engagement success is a marathon, not a sprint. In fact, some marketers would say it’s more like an ultra-marathon. With thousands or even millions of users interacting with your…

Loyalty programs are like sending out “thank you” cards after someone takes you out to dinner—on a much bigger scale. Providing recognition and rewards to your customers after purchase has…

Sustainable business success hinges on more than just one-off purchases in the fiercely competitive global marketplace. It relies on nurturing enduring customer relationships by seamlessly guiding them through every interaction…

Every interaction with a customer has the potential to either strengthen brand loyalty or scare them away. The old script isn’t cutting it anymore, and the classic approach to customer…

Every brand wants a loyal base of diehard fans, but they don’t just materialize out of nowhere—neither do the positive experiences that inspire customer loyalty. Brands that build a dedicated…

The more your enterprise scales, the harder it is to hit a home run for customer satisfaction. How can you deliver engaging and personalized interactions when journeys are complex and…