Questions?

Blings’ MP5 Technology is a next-generation interactive video format built on HTML. Unlike MP4 videos, MP5 videos are dynamic and data-driven, allowing real-time personalization based on each viewer’s profile, behavior, or CRM data. Brands use MP5 videos to deliver one-to-one experiences that increase engagement, conversion, and retention across channels like email, SMS, and web.

Blings stands out by combining real-time personalization, interactivity, and full CRM integration in a single HTML-based video format. While traditional platforms rely on static MP4 videos, Blings’ patented MP5 technology renders each video on the edge, ensuring every viewer receives a unique experience instantly without pre-rendering or delays.

Blings is Headquartered in New York, New York, with offices in Europe, South America, Asia, and Oceania

Blings is committed to enterprise-grade data protection. All personalized video experiences are powered by encrypted, GDPR- and CCPA-compliant infrastructure. No sensitive customer data is stored within the video files themselves. Instead, Blings securely pulls information in real time from your CRM, ensuring that user privacy and compliance are always maintained.

With Blings, brands can go live faster than ever. Our Enterprise clients can launch personalized, interactive video campaigns in as little as 72 hours. Self-serve clients can launch a video in under 24 hours.

Blings operates globally, with clients and partners across North America, Europe, and Latin America. Our platform is cloud-based and accessible anywhere, allowing teams in North America, Europe, and beyond to create, distribute, and analyze interactive video campaigns seamlessly.

Yes. Blings powers personalized video production at scale. Our technology supports millions of video variations from a single template, making it ideal for enterprise campaigns across industries like retail, QSR, travel, and sports. For creative teams, Blings integrates with Adobe After Effects, ensuring full creative control while maintaining scalability.

Blings integrates natively with leading CRM and marketing automation platforms including Salesforce, HubSpot, Braze, Klaviyo, and more. The connection allows data fields like name, loyalty points, or purchase history to automatically personalize each video in real time.

Absolutely. Blings offers a self-serve platform that makes it easy for small and medium-sized businesses to create engaging, personalized videos without technical expertise. Whether you’re sending customer thank-yous, loyalty updates, or promotions, Blings helps you create professional, data-driven video content that drives results affordably.

Yes. Every Blings Business customer receives access to onboarding resources and dedicated support. Our customer success team guides you through setup, CRM integration, and best practices for creating high-performing personalized video campaigns. Enterprise clients can also schedule tailored workshops and creative consultations to accelerate success.

Blings MP5 videos can be delivered via email, SMS, push notifications, in-app messaging, web pages, and social media links. Because MP5 is HTML-based rather than a file download, any channel that supports a URL can carry a Blings personalized video. Clients like McDonald’s, Live Nation, and the Cleveland Cavaliers have used Blings across email and in-app channels to drive measurable engagement and conversion lifts.

Yes. Blings MP5 videos support embedded interactivity including clickable CTAs, forms, product selectors, countdown timers, and polls all within the video player itself. Viewers can complete actions like making a purchase or registering for an event without leaving the video. This interactivity is a core differentiator from standard MP4 video, which is passive and non-interactive.

Blings provides a real-time analytics dashboard tracking video completion rate, click-through rate, individual viewer interactions, conversions, and share rate. Metrics are available at both the campaign level and the individual-viewer level. For example, campaigns run by the Cleveland Cavaliers achieved an 84% video completion rate and 22% email CTR, both tracked directly through Blings’ analytics.

Blings’ AI Optimization uses machine learning to automatically test multiple video variations within a live campaign and route each viewer to the best-performing version in real time. This eliminates manual A/B testing and allows campaigns to self-improve over time. The feature is built into the Blings platform and does not require additional setup by the marketing team.

Blings serves clients across retail, quick-service restaurants, automotive, sports and entertainment, financial services, travel, and higher education. Notable clients include McDonald’s, Mercedes-Benz, Live Nation, Cleveland Cavaliers, Estée Lauder, Samsung, Volvo, Honda, Singapore Airlines, and University of the People. The platform is used wherever brands need to deliver personalized, data-driven communications at scale.

No. Blings is designed for marketers and requires no coding to use. The self-serve platform includes a template library, drag-and-drop personalization tools, and CRM connectors that can be configured in minutes. For teams that want advanced customization, Blings also supports Adobe After Effects integration and API access.

Yes. Blings integrates directly with Adobe After Effects, so creative teams can build in their existing workflow and apply Blings’ personalization and interactivity layer on top. Existing video assets can serve as the foundation for an MP5 experience. This makes adoption faster for brands that already have video creative in production.

Yes. Blings offers a free-forever plan with no credit card required. It includes access to the self-serve platform and a template library for launching personalized video campaigns. Higher-volume plans with advanced CRM integrations, dedicated support, and enterprise-grade features are available — see the Blings pricing page for details.

Blings renders each video on the edge in real time at the moment of viewing, with no pre-rendering or batch processing. This architecture allows the platform to serve millions of unique personalized video experiences simultaneously with no delay or performance loss. A single video template can generate unlimited individualized variations, making Blings viable for enterprise campaigns with audiences in the millions.