Personalization marketing is a form of marketing tailored to the specific needs and interests of an individual customer. In the past, mass marketing was the predominant method of companies adopting a one-size-fits-all approach to their marketing campaigns.

In today's hyperconnected world, customers expect personalized service in business interactions. The importance of having a personalized strategy cannot be undermined.

As a CMO, you need to view personalization as a vital component of their marketing strategy.

Epsilon research shows that customer expects personal experience when dealing with companies. Personalized customer experiences help improve sales and increase loyalty among consumers and prospects. Everyone enjoys being recognized as a unique human being.

Companies can now collect real-time customer data to tailor their marketing messages. It also helps build customer loyalty in the future.

This allows companies to build more meaningful relationships with their customers and leads to more effective marketing campaigns. Personalized marketing is often seen as a more sophisticated form of marketing, as it requires businesses to have a deep understanding of their customers.

But 39% of the companies find it extremely challenging to create a personalization strategy for their customers.

In this guide, we’ll be shedding light on how your brand can create ever-lasting impacts through personalization.

Let’s understand personalization first.

What does personalization mean in marketing?

Personalized Marketing is a marketing strategy designed by tailoring a product's message to specific audiences. Among the information are interests, buying habits, online shopping histories, purchasing pattern, and so on. Personalized marketing involves analyzing your contact information for content you send via SMS and other platforms.

McKinsey and Company conducted a survey, which concluded that 71% of customers expect businesses to deliver personalized interactions, and 76% of them became frustrated when this didn’t happen. During the COVID-19 pandemic, 75% of consumers switched to a new store, product, or buying method that offered a personalized experience.

What is the personalization of products?

Product personalization or customization happens when you deliver products according to the customer’s style, color, and preferences. So, let’s suppose you are in the business of stitching custom suits. Would one size really fit all customers?

No.

Every dress has to be stitched based on your customer’s preferences. Alternatively, if you’re selling custom T-shirts online, let customers decide more than just the size or design. Take it one step ahead and allow them to write their favorite logo or text on their shirt.

What is the personalization of content?

Content personalization refers to the landing page copy, emails, social media designs/copy, and other website content tailored to customers’ preferences and likes.

For example, you are a big shoe brand. It is just not possible to run one advertising campaign for both genders.

Even one campaign for each isn’t enough. You should have ads, campaigns, and landing pages tailored to provide a positive customer experience. If you’re targeting males, Gen Zs and millennials will have different preferences than executives and businessmen. That’s why your website content should be personalized according to each market segment.

What type of personalized content is the most effective?

Retargeted ads, personalized emails, and interactive quizzes are the most common types of personalized content. But videos are now gaining traction in delivering personalized experiences.

Personalized videos have proven to boost sales by 20%, enhance retention rate by 68% and ramp up conversion rate by over 6 times.

But how do you create personalized videos at scale?

MP4 has been the de facto video format for at least 2 decades and is the technology that allowed the shift from text-based content to video-based content with compressed layers of video, audio, subtitles, and images.

When an MP4 file is rendered and compressed, it loses flexibility and agility. Rendering takes time and resources resulting in a one-to-many model for video creation and distribution. When was the last time you felt the level of recognition and understanding from a video that you have come to take for granted on websites, emails, and social media?

MP5, the revolutionary new technology by Blings, allows you to create personalized and interactive videos at scale without having to go back to the design team. This technology keeps the layers of video/audio open until it reaches the end device at which point it is called and rendered in no time.

If you haven’t, go ahead and sign up for our free trial at Blings.io and unlock the true potential of making personalized videos at scale.

How personalized customer services impact customer engagement?

In today's competitive marketplace, providing excellent customer service is essential for businesses wanting to retain and attract customers. Part of providing excellent customer service is offering personalized services tailored to the individual customer's needs.

By personalizing the service experience, businesses can create a more engaging and enjoyable experience, which can lead to increased loyalty and satisfaction. In addition, personalized customer service can help to build relationships with customers, as well as create repeat business. Here are the benefits explained in more detail.

1. Generate more revenue than competitors

According to research by McKinsey, personalized customer experiences generate 40% more revenue than businesses who don't. Over the coming years, this means generating an output of $1 trillion in value.

78% of customers are likely to become repeat buyers from businesses that offer personalization. With recurring purchases, businesses can get a better sense of customer information and data, which will help them to refine the personalization experience and create better offers tailored to an individual's needs.

Amazon is a great example of this. Every time someone makes a purchase in their store, it recommends similar products based on the purchasing patterns of other customers. Amazon has sophisticated algorithms to track sales and offer highly personalized products relevant to the customer's needs. The entire process of recommending relevant content has helped the company retain its position as the world's largest e-commerce giant.

2. Boost customer satisfaction

A positive personalized customer experience has a direct impact on the success of a business. It results in a 20% higher rate of customer satisfaction and results in up to a 30% increase in employee engagement. Companies utilizing marketing personalization have provided up to a 3x return to their shareholders as compared to rivals who didn't personalize their services.

3. Reduce business risk

71% of customers expect personalization in a Mckinsey survey. Businesses, in today's highly competitive environment, are always at risk of losing customers. But if you play your cards right, and shift more focus on creating personalized offers rather than advertising to the masses, your risk of doing business will reduce.

What are the trends in personalization?

Digital personalization and 1-on-1 experiences will remain trending in 2022 and beyond. Here are some of the hottest personalization trends to watch for:

• Machine Learning will get priority - When your business has multiple data points for millions of customers, you’ll need the tools and technologies to make sense of it. Artificial intelligence and machine learning utilize sophisticated algorithms to cut the time and effort it takes to segment, identify and process user data. By studying this data science, you can develop intelligent chatbots, and offer services that ensure personalized customer service.
• Hopping on the Metaverse bandwagon - Brands are increasingly investing to have their digital presence in a virtual world, also known as the Metaverse. It has opened new avenues for companies to create meaningful personalized experiences. You can sell clothes, food, and anything else in Metaverse, just as you do in real life. By 2026, nearly 25% of netizens will spend at least 1 hour every day in the virtual world. This is a huge opportunity that you can cash on.
• Conduct customer surveys - Allowing customers to fill in their data while making a purchase will help you to better provide them with personalized recommendations. Many e-commerce companies conduct surveys and ask their customers about the buying experience. Then the businesses use this data to create marketing strategies and deliver products/services tailored to consumer preferences.
• Provide a loyalty program - When you have data uniquely relevant to each customer, you can offer loyalty programs such as a 15% discount for life on repeat purchases. There should be personalized offers for each group of customers.

Conclusion

There was a time when personalization used to be value addition. Today, it’s a vital part of the marketing plan. You need to enrich a customer's experience to increase engagement and cement your authority as a reliable brand.

Key Takeaways:

• 93% of companies experienced a boost in sales after personalizing search engine marketing campaigns.
• Website personalization and email personalization increased conversions by 61% and 65%, respectively.
• Recommendation System for Amazon nets in 35% of annual revenue by recommending products to users based on their previous purchase history.
• 83% of consumers are willing to share their customer data as long as businesses offer a personalized experience when they collect information.
• 78% of customers are more likely to buy from businesses that offer personalized customer experience.

If you're like most marketing professionals, you're always on the lookout for new and innovative ways to reach your target audience.

And if you haven't already started using video content, you're missing out on one of the most effective tools at your disposal. We'll be sharing expert marketing video tips to help you create great video content.

Not sure where to start? Check out this detailed guide where we cover the best video marketing tips in detail.

What is a video marketing strategy?

If you've never done video marketing before, it can be daunting. However, having an effective video marketing strategy will definitely increase conversions and brand awareness.

In its simplest form, video marketing is the use of videos to promote and market products or services. More specifically, it is a type of content marketing that involves creating and sharing videos in order to achieve your marketing and branding objectives.

For example, you may create brand videos to raise awareness of your product or service, or create how to videos to educate your target audience about a specific topic. Whether you're creating product videos or brand videos, having a strategy is imperative.

The impact of video marketing is significant. When done correctly, it can help to build brand awareness, increase engagement and conversions, and boost your overall ROI.

Additionally, research has shown that including a video on a landing page can increase conversion rates by up to 80%. Obviously, there are many different factors that will contribute to the success of your video marketing campaign, but the potential impact is clear.

Whether you’re just getting started with video marketing or you’re looking for ways to take your campaign to the next level, there’s no doubt that this type of content can be incredibly effective. The inclusion of video marketing efforts in your marketing strategy will allow you to reach a wider audience, engage with them on a deeper level, and achieve your business goals.

How are your competitors engaging with their customers?

Your competitors are engaging with customers using videos as a way to remain ahead of their game. These include some of the most popular social media marketing platforms:

• Facebook Live Stream - Broadcasting an event live on Facebook.

  

• Youtube Live Stream - Similar to Facebook, but on Youtube.
• Snapchat Stories - Short videos that disappear after 24 hours.
• Instagram Stories - Similar to Snapchat.
• Facebook Stories - Similar to Snapchat and Instagram stories.
• Facebook Reels - Up to 1 minute, vertical videos.
• Youtube Shorts - Up to 1 minute, vertical videos.
• IGTV - More than 1 minute, longer vertical videos.
• Traditional videos - Traditional, horizontal videos on social media platforms.

Here are 9 tips to deliver video marketing success in 2022 and beyond:

1. Use storytelling to connect with your audience

Your consumers are bombarded with an endless stream of advertising messages. As a result, they have become immune to the hard sell and are instead drawn to brands that tell a story.

Stories have the power to connect with your audience on an emotional level, and they can be an extremely effective marketing tool. When done well, a brand story can humanize the company and make it more relatable.

It can also create a sense of loyalty and build customer relationships that last. For these reasons, brands need to focus on storytelling in their videos rather than always promoting their products and services. When customers feel like they know the brand, they are more likely to make a purchase.

You need to create impactful video content that has emotions attached to it.

1. Don’t add too much information in one video

Using videos is a great way to promote your business or website, but it's important to remember that less is often more. Trying to stuff too much information into a single video can be overwhelming for viewers and make it difficult for them to process everything.

It's better to focus on one key message and make sure it comes across clearly. Otherwise, you risk losing your audience's attention and missing the opportunity to deliver your message effectively.

Your videos can be used to sell your unique value proposition, something that differentiates you from your customers. It could be excellent after-sales service, discounts, or even refunds.

2. Create content for a personalized experience

In a world where customers have nearly endless choices, it's more important than ever for brands to find ways to stand out from the crowd.

One way to do this is by creating personalized videos for customers. Personalized videos are a type of video content specifically tailored to the individual viewer. This might include using the viewer's name, location, or other personal information in the video.

Additionally, personalized videos can be created to target specific customer segments. For example, you may create a personalized video for first time visitors on your website's landing page.

By taking the time to create a custom video, you show that you value your customer and are willing to go the extra mile to provide a great experience.

When customers see a business has taken the time to create a video for them, they are more likely to be interested in what is being promoted. Creating personalized videos is a great way to show customers that you are willing to go above and beyond to provide an exceptional experience.

Personalization is the competitive edge your business needs to grow in today’s era. But creating personalized videos or experiences consumes a lot of marketing budget and time.

As a CMO or a brand manager, time is of the essence here. It is vital to produce quality personalized content and that’s where Blings comes in. It saves you time and lets you create unlimited personalized videos at scale to enhance your customer experiences.

People prefer to watch content rather than read words. Speaking in a video attracts your viewers’ attention and increases brand awareness. Personalized videos have proven to boost sales by 19%, enhance retention rate by 68% and ramp up conversion rate by over 6 times.

Our platform gives you the ability to modify your content, design, and campaign data, with real-time personal control. A/B testing and detailed analytics will ensure that your campaign meets all your goals.

Our unique technology allows you to implement various interactive tools directly into your video, such as call-to-actions. Other than this, you get access to real-time analytics that show how your video is performing.

3. Quality Is the Key

Keeping up with the newest trends may be difficult in today’s ever-changing landscapes.

You need to focus on creating quality video content for your customers. Video is one of the most popular forms of content, and it's only going to increase in the years to come.

A business that creates engaging, informative videos will be able to reach a wider audience and build trust with potential customers.

Not only that, but video can also be used to drive sales and increase conversion rates. For these reasons, it's clear that businesses need to invest in video content if they want to stay ahead of the competition.

Quality video content can help a business to stand out from the crowd, reach new customers, and boost sales. With so much to gain, there's no reason not to start creating quality video content for your business today.

Concentrate on the quality of the video rather than quantity. Although it may be tempting to produce as much content as possible, viewers are more inclined to watch high-quality, and engaging videos.

4. What type of videos can you create?

You can create videos covering a variety of purposes:

• Explainer videos
• How to videos
• Brand awareness videos

Your video content strategy should encourage viewers to learn more about your offerings. Leverage the power of digital marketing funnel to understand your customer journey, and create videos accordingly.

5. Work With What You Have - Go Lean

Video production budgets have increased dramatically. Most cameras, lighting equipment, microphones, and production staff, can eat up your marketing budget. The post production of a video is not an easy process.

Don’t let budgetary constraints restrict you from marketing videos. Use whatever you have and repurpose existing content to make a new one.

Many companies believe that making videos is expensive and time-consuming. The good news is that there are a number of ways to produce high-quality videos without breaking the bank.

For example, you can use smartphone cameras to shoot high quality footage. Additionally, there are a number of affordable video editing programs that make it easy to put together an engaging video. By being creative and resourceful, it's possible for any company to start incorporating videos into its marketing strategy.

6. Remain Relevant - First 10 seconds matter

10 seconds.

That’s the average human attention span in 2022.

Is your content engaging within the first 10 seconds?

The average person only watches about two minutes of online video, so you need to make sure that your videos are interesting and engaging enough to hold their attention.

Brands can’t get much traction without videos anymore.

Your audience won’t watch the entire video if it isn't engaging. The best way to keep them hooked is by creating engaging videos!

Consider the example of fishing. If there is no hook, how do you expect to catch the fish?

In the same way, the first 5 to 10 seconds of your video matters. Take the example of Microsoft’s “We All Win” ad campaign. The first 10 seconds hook you because there are kids from different backgrounds giving their introductions.

Microsoft: We All Win

7. Include a Call To Action

   

To create successful video marketing campaigns, you have to understand and evaluate the effectiveness of your video marketing strategies.

Marketing content needs to have a call to action. You need you audience to take an action, and it could be downloading an ebook, subscribing to email newsletters, or claiming a 15% discount.

Many video hosting sites include analytics and can give you an idea of how your videos are performing. You can use these analytics to analyze metrics such as the number of times of video is played and the percentage of visitors who clicked the Call to Action.

The standard industry practice is to include a call-to-action at the end of the video. But by the time your video is finished, most of the people would have already left.

You need something in the middle where most of the audience is present to take action. However, don’t overuse it. You may end up annoying your viewers. If the CTA does not fit naturally, don’t use it.

8. Leverage Live Stream

The biggest digital revolution in the modern era has been the ability to live stream straight from your smartphone. No fancy office with a satellite connection is required to go live.

All you need is a reliable, high-speed internet connection, and some great content.

Leverage the power of Facebook, Youtube, and Instagram Stories to go live and connect with your audience in real-time.

If you are a digital agency or a business covering an important event, then going live on Facebook and Youtube would be the best option to create drive engagement, and increase the watch time of your social media accounts. Conducting frequent live sessions is a great way to build audience loyalty.

Examples of when you can go live on social media platforms:

• Coverage of important events
• Breaking news
• Lectures/teaching material
• Launch event

9. SEO optimize video for better reach and visibility

To improve your brand’s reach and visibility, optimize your marketing video strategy. A well-made video can tell a story, evoke emotion, and introduce a product or service in a way that is both engaging and memorable.

However, for videos to be effective, they need to be seen by the right audience. Online marketing can help brands to increase the reach of their videos and ensure that they are seen by the people who are most likely to be interested in them.

Through targeted online advertising and social media marketing, brands can reach a large number of potential customers with their videos, resulting in increased leads and sales. Digital marketing can also help to build brand awareness and reputation by ensuring that videos are shared widely across the internet. By harnessing the power of digital marketing, brands can ensure that their videos have a far-reaching impact.

Here are some tips on how to do it:

• Use proper thumbnails for videos to increase reach and visibility. Research states that 90% of the most popular videos contain a high-converting thumbnail.
• Include call to action, keyword-rich titles, and descriptions for each video.
• Ask people to share.

  

Conclusion

Video marketing is a powerful way to reach and engage customers. The tips we’ve shared should help you create effective and engaging videos. Have you tried any of these techniques? What results did you see? We would love to hear about your experiences with video marketing, so please share in the comments below.

Key Takeaways:

• 92% of mobile video consumers share videos with others.
• 76% of video marketers report an increase in sales thanks to stellar marketing video strategy.
• TikTok has taken over the world of short video marketing, overthrowing Facebook and Instagram.
• Videos can increase brand awareness and qualified leads by 54% and 66%.
• Short-form videos (Less than 1 minute) gain momentum in 2022 for better reach and exposure.

Key Takeaways:

• 80% of customers are more likely to buy from businesses providing personalized experiences.
• Personalized experiences lead to a strong brand reputation and positive experiences.
• 91% of customers are more likely to do business with companies after having a positive experience.
• Personalized videos improve the chances of conversions through your sales marketing funnel

You have a database of your customers, and each day you get to know more details about who they are, what they do, and how your brand can serve them better. You are the VP of Marketing and understand that using this data to create meaningful personalized experiences will increase your brand image and build customer loyalty. With all this data, how do you utilize it and provide personalized customer experiences?

Just over a decade ago, you would’ve ignored it. But not today. It is an attention economy, and now is the time to stand out by establishing personalized customer experiences.

67% of customers prefer to spend more on brands that offer exceptional customer care. As someone with a senior role in the Marketing Department, you know this will impact your long-term business strategy.

When “you” becomes a part of the sales process, it builds a special connection with the customer. And what better way to develop personalized customer experiences than using personalized videos?

In the era of digital customer experience, brands are increasingly relying on videos to connect with their audience.  After all, personalized videos significantly boost click-through rates by at least 8X, as compared to text-based emails.

Personalized videos have proven to boost sales by on average 19%, enhance retention rate by 68% and ramp up conversion rate by over 6 times. In fact, 97% of Fortune 500 Companies are focusing on increasing their budgets for personalization in 2022.

What is digital customer experience?

The lines between physical and digital customer experience are blurring. Customers now need to feel unique and cared for and the more intimate the interaction with your business, the better their experience. From searching your business online to making purchases, everything that comes within are all digital touchpoints, or intersections, of how a customer interacts with your business. This is known as digital customer experience.

A digital customer experience (CX) defines how your customers interact with your business through owned apps and/or other digital touch points such as official websites and social media profiles through to the product and interactions with your support and customer success departments. It is eventually the defining point of success for today’s businesses, surviving and thriving in an ever-increasing digital first world. Quarantines and lockdowns have changed the dynamics of marketing, further pushing brands to become digital-first.

What is customer journey?

How someone interacts with your brand and ends up generating a query or purchasing from you, is called customer journey. It is all a part of the digital customer experience known as the sales funnel.

Every customer experience journey starts within a sales funnel. It essentially is a marketing strategy that states each step someone has taken to interact with your brand and make a purchase.

Why is customer experience personalization important for the customer journey?

Imagine you are the customer and it is your birthday today. Which would impress you more and feel more authentic, a generic video of birthday greetings, or one personalized with your name, age, refer to previous purchases, and make relevant gift recommendations with discounts?

As a customer, your natural tendency would be to interact with the brand that invested their time in making a personal connection with you.

At a quick glance, here’s why your business needs to offer personalized customer experiences:

• Develop brand loyalty - A 5% increase in customer retention, leads to a 25% jump in net profits.
• Improve digital customer experience by allowing them to spend more time on your website and social media platforms.
• Fewer returns
• Reduced cost of custom acquisition

How does Blings help in customer experience mapping?

At Blings, we believe in the power of personalized videos. For more than 2 decades, the universal standard of video sharing has been the MP4 file format. It’s been an important tool as it offers phenomenal video quality, and can be shared, and uploaded on different social media platforms.

But there’s one big problem.

It doesn’t allow customization. For a marketing department to make personalized customer journeys, you would have to refer back to the creative department and request for changes in each video.It takes time and effort to create personalized versions of every video, incurring an additional cost to get it rendered..

Blings removes all of these limitations and scales the personalized user experiences that will make a huge impact on your company’s bottom line. Blings’ patented, MP5 technology creates truly scalable personalized user experiences with every video that a company creates..

Video files remain open and are connected to live data so that when an end customer clicks on the video links, the video pulls in the most relevant information, in real-time, and presents the user with a personalized video. It is secure, has all the data privacy features to ensure all the data is secure. Implement various interactive buttons and functionality directly into your video, allowing your customers to engage with intuitive call to actions. This is still not possible with the current MP4 technology of videos.

Personalized customer journey examples

Mercedes Benz / Developers

Mercedes Benz / Developers is using Blings to personalize the full customer experience. It became the world’s first automotive company to use Bling.io’s MP5 SmartVideo platform to create interactive vehicle videos at scale, to boost consumer engagement, stickiness and loyalty between their independent dealerships and the Mercedes Benz / Developers brands.

The typical customer journey at Mercedes involves interacting with the brand on digital media platforms, and then visiting a nearby dealership to take a look at the latest automobiles. During this entire process, customers would first visit  the dealership to inquire about the specific color and specifications of their model and only visit if it was available.

Customer experience mapping got easier with Blings. Mercedes uses the Blings technology to make scalable, unlimited personalized videos showcasing the exact specifications of the latest cars as demanded by the customers. This helped

Mercedes Benz / Developers to ramp its conversions by 35%.

Delta Airlines

Delta Airlines is one of the leading airlines in the world both in terms of number of aircraft and passengers but also in terms of the innovation they use to improve their customer’s experience flying with them. Delta created a super personalized digital customer experience to connect with their rewards program members. They sent a Year-In-Review of each member for covering activities, destinations traveled, and rewards earned for that year.

Every email had a unique video message personalized only to the rewards member it was sent to.

Every email that customer received was unique and personalized with all details. Everything from name, to the number of times the customer used VIP entrance was completely personalized.

Clickthrough rates blew up at 132%, with a 51% rise in email open rates.

Conclusion

Customers have far more choices today than they had a decade ago. Who strives for attention by creating personalized experiences, eventually bags the award in terms of loyalty, reputation and increased profits.

At the end of the day, your customers shouldn’t be seen as numbers. They are human beings with emotions and feelings. Using videos is the best way to bond with them during a digital-first era.

Regardless of the usage, personalized video helps you to grab your customer’s attention, create connections, and build trust.