Debunking the 8 Biggest Video Marketing Myths

Debunking the 8 Biggest Video Marketing Myths

Video marketing strategies play a major role for most businesses today, serving as an engaging way to reach, communicate with, and retain customers. However, many business owners don’t fully understand the full benefits that video marketing can provide. Don’t let these common video marketing myths prevent you from taking full advantage of a video to promote your brand.

  1. Videos Are Only Right for Promoting Products or Services

    Videos are an incredibly effective way to highlight specific products and services. They’re engaging and allow you to communicate your key points to potential customers very effectively. However, this is far from the only use of video marketing.
    Today, video marketing plays a more holistic role in the customer journey. Videos can be used to help build a relationship rather than simply serving as an entry point. Many examples of the best video marketing aren’t concerned with products or services at all. Personalized video marketing with Blings is being implemented by creators of all kinds to reach their audiences and drive engagement.

  2. Only Long Videos Are Effective

    Video marketing is a versatile medium that provides maximum flexibility and control for brands to communicate their message. However, many brands tend to gravitate strictly toward longer videos. While these longer videos play an important role, they’re far from being the only format brands should be using.
    Short-form videos like the kind found throughout TikTok and other popular apps resonate incredibly well with key demographics. Making shorter videos allows for quick and direct communication, maintaining full engagement for the entire duration. The best video marketing strategies implement a healthy mix of both short and long videos.

  3. Video Content Is Only Suited for Social Media

    Social media platforms are some of the most widely used vectors for video marketing strategies. Users expect video content while browsing social media, making them more likely to open and engage with video content. However, social media isn’t the only place that you should be using video.
    Personalized video email marketing is one of the latest trends that’s showing great success for many brands. It’s incredibly easy to implement videos into email marketing, and it greatly increases the engagement and click-thru rates of email campaigns. Personalization improves engagement even further and is something users respond to in all types of email marketing.

  4. It Takes a Professional Crew to Make Great Videos

    You might think that you’re going to have to go out and hire a full crew for your next video marketing campaign, but that couldn’t be further from the truth. While you can always rely on professionals to support your marketing efforts, Blings makes it possible to produce professional video content all on your own.
    Blings makes it easy to incorporate multiple layers within your videos, allowing you to create and customize elements independently. You can use a base video or simply use an image or even colored background to start with. From there, you can add timed text, audio, and interactive elements to communicate your message in an engaging way.

  5. Videos Can’t Be Used for SEO Purposes

    When most people think of SEO, they focus on keywords in written content on their web pages. However, that’s far from the only or most important part of ranking your web pages on search engines. Videos are a powerful tool for fully optimizing your content.
    Video content contains metadata that search engines go through alongside visible text on any webpage. A video with the right tags can greatly improve your rankings. Having video on your pages also changes how visitors interact with your page, which impacts the metrics that determine SEO rankings. Visitors spend more time on your page, and that signals to search engines that you have valuable content worth directing users to.

  6. Producing Videos Is Expensive and Time-Consuming

    You only have so much of your brand’s budget available for marketing, and you need to be sure that you allocate it for the best possible results. Making videos might sound like an expensive process at first, but with the right solution, you can create impactful videos within your budget. Blings personalized videos provide the maximum impact for your marketing spend.
    Creating marketing videos can also be a very straightforward and fast process when you have access to the right platform. With Blings, you can create personalized, interactive video content in minutes instead of hours.

  7. Videos Aren’t Right for B2B Marketing

    Video marketing content is widely used to target consumers, but that doesn’t mean it isn’t for businesses as well. It’s important to remember when developing B2B marketing campaigns that your audience is still made up of individuals, not businesses themselves. You need a way to reach the individuals working at those businesses responsible for making decisions.
    Video content is one of the best ways to do so. You can communicate quickly, accurately, and clearly to ensure that your key points are shown to the people who need to see them. Improved engagement can also set you against competitors who rely solely on text and image content to reach B2B customers.

  8. Compatibility Between Video and Business Platforms Isn’t Great

    Depending on the nature of your brand, you likely have a variety of business platforms that you rely on to run your operations. You might think that working personalized video content on these platforms could pose a challenge, but that isn’t the case.
    Blings is fully compatible and provides quick and easy integration with an extensive range of business platforms. You can easily leverage your unique video content using Shopify, HubSpot, SFDC, Marketo, and other top platforms to maximize your impact.

Develop the Optimal Video Marketing for Your Brand

Looking to take your video marketing to the next level? The innovative MP5 video format from Blings lets you incorporate personalized and interactive content into your video marketing with ease. Our platform is intuitive for anyone to use and provides your brand with both full control and the analytics you need to master your video marketing strategies. Get started on your next campaign with Blings today.

How Personalized Video Helps Brands Build Customer Trust Better

How Personalized Video Helps Brands Build Customer Trust Better

Building real trust with your customers has never been more important. Today, customers have a significant expectation of empathy and personal experiences from the brands they choose. Building customer trust can be a significant challenge but one that brings great rewards. With the right tools, you can gain customer trust and grow your business, and …

How Personalized Video Can Increase Your Net Promoter Score (NPS)

How Personalized Video Can Increase Your Net Promoter Score (NPS)

Every brand relies on KPIs and other metrics to evaluate how well they’re doing and their potential for growth. Net promoter score (NPS) has risen to become one of the most important metrics, with brands devoting plenty of resources to measuring, tracking, and improving their score. Using the right tools to develop a unique branded …

How can making personalized marketing videos help me improve my business?

How can making personalized marketing videos help me improve my business?

Businesses often face the challenge of getting new customers and retaining the existing ones. But this could be made much easier if we understand the power that personalized video content has, and how we can use various types of videos to improve our marketing strategy. 

What is a personalized marketing video? 

Imagine a world where each of your customers, whether potential or existing, will be targeted to a special video made just for them. Well, now you don’t even need to imagine! Nowadays, this is one of the most effective ways to create engagement with your audience.

By making personalized content, you can address your customers by their names and create dynamic videos that will make them feel like it was made for them especially! This kind of marketing strategy can help you create and strengthen the connection with your audience and address them directly rather than them just stumbling around your content over the internet. 

The benefit of using a platform that allows you to make a personalized interactive video, like Blings, is it gives the option to make your videos unique and dynamic, and address your customers in various shapes of personalization in your videos, such as their areas of interest or a specific problem they have, that your business can solve.

All of that can improve the user experience each customer gets, and increase the amount of engagement that you get from your audience. 

And why is engagement so important? 

Great question! It’s important to stress the fact that the internet is an active arena with lots of distractions at any given time. So if you’ve managed to get your potential client to stop scrolling and pay attention to what you have to say- you are probably doing something right.

Engagement is all about those interactions you have with your audience, and this is what can help you build a personal connection with them, that eventually will lead you to a strong and loyal community. So if that is what we all desire, the smartest thing to be done is to make sure that the connection we build with each of our customers is valid and sustainable, and personalized video marketing is one of the best ways to do it.

You could identify who your client is and how you could provide him your service in the best way for both of you, so he will get personalized content that will be targeted on providing his needs, while you get your goal- a loyal and engaging customer. 

So how exactly can a personalized video strategy improve engagement? 

It’s not a secret that in the past few years words have become less and less effective when trying to deliver a message. Even on social media we can see that posts that are not containing any visual aids will not get as much traffic as a video will get.  

The thing about dynamic videos is it speaks to each person individually and they will have to stop what they are doing to interact with the video, because of that exact feeling of “somebody is speaking with me right now”, and this is what makes them feel that said connection with you.

They will get, even Subconsciously without realizing it themselves, the feeling that you understand their issues and you could help them by providing your specific service, so by integrating a personalized video marketing strategy you could have some kind of a personal conversation with your customers without having to actually speak with every each and one of them, but still make them go through a captivating and consolidating experience with your brand, which is what exactly will lead to the magic result of engagement. 

In which ways can we use personalized videos? 

That’s the real beauty of it- you can use it for any occasion or reason you would like!
Dynamic and interactive video marketing could help you get various goals that are an outcome of your new engagement strategy, such as gaining new clients, sales drive, and enhancing your community, so you can use personalized video to each of your goals. For example:

  • Introduction videos. Those will introduce you to the potential clients that still have not made an acquaintance with you. This will explain who you are and why your service is the best fit for them specifically.
  • Explainer videos. In which you could show any innovations that you may have in your business and help your audience to learn about your products even more, in an interactive and engaging way. 
  • ‘Thank you’ videos. A special way to interact with your paying customers by thanking them for their loyalty and trust, will increase the emotional connection to a whole new level, making them feel appreciated and valued. 

How to choose the platform that will help me make interactive videos? 

In the current marketing climate, there are a lot of platforms that discovered the value behind using personalized videos and are offering various ideas and packages for your business. It is important to conduct research before choosing the platform so you could enjoy the benefits of personalized interactive videos that are the most suitable for you.

In Blings we offer a platform that gives you the ability to modify your content, design, and campaign data, with real time personal control, with an option to run A/B testing and get detailed analytics will ensure that your campaign meets all your goals.

We have unique technology that allows you to implement various interactive tools and options directly into your videos, that will give you a better and deeper understanding of what your customers really need and how you could help them with that while ensuring longer viewing times and motivating your audience to further interact with your product through call-to-action buttons. All of that without extra cost for scale, frequency or distribution! So you could have unlimited opportunities for you to show your customers their videos anytime. 

If it sounds great to you (well, because it is!), you can call Blings to hear more about what we can offer to make your video marketing strategy the best it can be! 

How Personalized Video Helps Brands Build Customer Trust Better

How Personalized Video Helps Brands Build Customer Trust Better

Building real trust with your customers has never been more important. Today, customers have a significant expectation of empathy and personal experiences from the brands they choose. Building customer trust can be a significant challenge but one that brings great rewards. With the right tools, you can gain customer trust and grow your business, and …

How Personalized Video Can Increase Your Net Promoter Score (NPS)

How Personalized Video Can Increase Your Net Promoter Score (NPS)

Every brand relies on KPIs and other metrics to evaluate how well they’re doing and their potential for growth. Net promoter score (NPS) has risen to become one of the most important metrics, with brands devoting plenty of resources to measuring, tracking, and improving their score. Using the right tools to develop a unique branded …

How to Increase Brand Awareness using Personalized Video Marketing?

A personalized interactive video is a powerful tool that can help you engage your customers. By allowing customers to select their own path through the video, businesses can ensure that each customer can increase participation.

How to Increase Brand Awareness using Personalized Video Marketing?

What is an Interactive Video?

An interactive video is one that has interactive content with clickable hotspots to collect data. This means videos that are interactive, allow user participation in any phase of their customer journey when buying from a brand. It enhances customer experience from passive consumption, to active engagement.

Increase Brand Awareness using Personalized Video Marketing

What is a Personalized Interactive Video?

When you customize each interactive video for different customers representing their previous interactions with your brand, this is called a personalized interactive video. This is more time-taking than simply creating interactive videos.

But the results are worth it.

This works great to improve customer engagement but also helps to build a deeper connection with them. By tracking customer interactions with the interactive video, businesses can gain valuable insights into their customer base. With this data, businesses can further tailor their videos to better meet the needs of their customers and take customer engagement to the next level.

However, it is important for brand managers and marketing teams to understand how to use customer data. Using a call-to-action at the end of the video in order to encourage the customer to take further action can boost sales.

By adding interactivity to your personalized video, you’re giving your audience a way to engage with the content and the brand. Interactivity within a video includes buttons, input fields, selections, and much more.

For example, a viewer might be presented with two different choices, and depending on the choice they make, the story will unfold in a different way.

How to Create Interactive Video Experiences?

There are a number of ways to use interactive features to increase brand awareness. Here are some of the features of interactive content:

  1. Quizzes
  2. User Registration
  3. Surveys
  4. Image sliders
  5. Games
  6. Maps

The list isn’t exhaustive. You can use any or a combination of these features to increase the video interactivity of your content.

Features of Popular Interactive Video Platforms

Here are some interesting features of a powerful interactive video software:

  1. The best interactive video platform will have a simple drag and drop interface to easily add/edit/delete customer data.
  2. It has an analytics dashboard with data such as viewer engagement to help you analyze video performance and understand the customer journey.
  3. It can be played on multiple social media platforms and mobile devices.
  4. It does not require coding skills.
  5. It can take your existing video content and make interactive videos out of it.
  6. It has interactive templates to cut down your time in creating interactive videos.

Creating Personalized Interactive Videos at Scale

Creating personalized videos isn’t a problem. The bottleneck here is creating them at scale.

It’s important to have a clear understanding of who your target audience is and what kinds of things they would be interested in seeing. Once you have a good grasp on that, you’ll need to come up with a way to easily and efficiently create videos that are tailored to each individual.

Creating engaging videos is one of the most difficult tasks for businesses. It’s hard to constantly come up with new ideas, film footage, and edit everything together into a coherent final product. We also understand that using online tools is not completely free.

Interactive videos are a great way to engage your audience and create a more personalized experience. But how do you create them at scale? Luckily, there are a few easy ways to do this:

  1. Brainstorm ideas as a team and establish a pool of potential topics to draw from.
  2. Develop a shooting schedule and plan out what footage needs to be collected in advance.
  3. Use an interactive platform that allows you to customize the content for each viewer. This way, you can ensure that each person sees the content most relevant to them.
  4. Use existing videos and overlay them with interactive elements to create new interactive video content at scale. This way, you can still provide a customized experience for each viewer without having to film new footage for every version of your video. Additionally, this method is great for adding in poll questions or other types of interactivity after the video has been filmed.
  5. Create interactive videos by incorporating user-generated content. This could include using social media posts or comments in your video or using footage from events or meetups that your audience has.

Once you have your system in place, it’s simply a matter of creating new videos on a regular basis and pushing them out to your audience. If done correctly, this can be an extremely effective way to generate personalized video content at scale.

Video platforms like Blings.io, allow you to create a personalized interactive video to target customers at every stage of the sales funnel.

How to Engage Customers with Personalized Interactive Videos?

Whether it’s for LinkedIn prospecting, sales video messages, video campaigns, interactive video ads, or onboarding customers, adding interactive elements builds trust with your customers. If you have enough time and money you can create each one individually but for it to be scaleable, you need the right video editing software that allows you to create interactive videos based on customer data.

Here are some of the ways you can engage with customers:

  1. Use an interactive video platform

19% increase in sales and 16x higher click-to-open rates. That’s the magic of creating personalized interactive videos for your business.

An interactive video platform has a database of customers from which the platform pulls relevant data for each, and generates interactive videos relevant to each customer. This is how Blings operates. Our AI pulls customer data from the database, and generates interactive video for each customer.

Want to create videos that make your viewers feel special? It is important to use an interactive video platform that cuts your time and effort in mass-producing personalized videos.

Blings is an interactive video software with a patent-pending MP5 technology that allows you to create personalized interactive videos at scale.

If you haven’t, now is the time to sign up and get a free trial of our platform. See why Mercedes Benz, is using our revolutionary technology.

  1. Gather customer data and communicate your brand’s storyBrand Story

Storytelling helps your brand in connecting with your customers. Your sales and marketing teams can answer questions and convert leads into sales through personalized videos.

This can be achieved by having clickable elements such as a CTA, logo, and your company’s color scheme.

Using interactive elements in a video boosts conversions and builds brand awareness.

Interactive video platforms such as Blings allow you to change CTA and have custom colors that suit your brand

By having more data, you can improve the customer experience at all digital touchpoints. This will help you in optimizing your digital marketing strategies by creating custom messages adapting to your customers’ desires, objects, and expectations.

  1. Show relevant content

Customer onboarding videos, presentations, and educational content help you in showing relevant content directed toward your audience. Interactive videos also help you in adapting your customers’ needs and improving revenue with specific actions.

If you’re a B2B SaaS company, your best chance to remain competitive is by utilizing a personalized interactive video. Let’s say someone signed up for a 14-day trial. Instead of throwing all the FAQs and videos at them, make an interactive video specifically tailored for a group of trial users. If the user is an enterprise client, individual attention is definitely required here.

It doesn’t matter where your customer is in the sales funnel, using interactive videos will boost engagements at all times.

How Does Interactive Experience help Drive Audience Engagement and Revenue?

  • Attract and retain clients

It helps in attracting and retaining new clients, as well as upselling to existing ones. Leverage the power of data and analytics to resonate with your audience, and create meaningful positive impressions. By showing that you are willing to go the extra mile to provide them with content that is relevant and interesting, you can solidify your position as their go-to source for information and products. Interactive content helps to keep users engaged, increasing the likelihood that they will continue to use your site or product.

  • Boost customer service

Using personalized interactive videos should be an integral part of the overall customer experience (CX). It dramatically reduces cost, time, and effort in helping customers. Videos can be used to address common customer service issues, such as answering frequently asked questions or demonstrating how to use a product.

In turn, this can lead to increased customer satisfaction and loyalty.

Quick-start guides, onboarding tutorials, installation tips, and frequently asked questions are just some of the areas that can be turned into an interactive video to improve customer service.

Video is worth 1000 words – by demonstrating in the video, you’re giving your audience a boost in solving their own problems. It also increases the likelihood that they will be able to solve their next problem, reducing the strain on the support team. If the team is getting the same support question over and over, recording a video will streamline the support they give.

Conclusion:

By using personalized interactive videos, you can create content that is both helpful and engaging for your customers. This type of video marketing allows you to connect with your viewers on a more personal level, which can result in increased sales and loyalty. If you’re looking for a way to take your video marketing strategy to the next level, consider using personalized interactive videos.

Key Takeaways:

How Personalized Video Helps Brands Build Customer Trust Better

How Personalized Video Helps Brands Build Customer Trust Better

Building real trust with your customers has never been more important. Today, customers have a significant expectation of empathy and personal experiences from the brands they choose. Building customer trust can be a significant challenge but one that brings great rewards. With the right tools, you can gain customer trust and grow your business, and …

How Personalized Video Can Increase Your Net Promoter Score (NPS)

How Personalized Video Can Increase Your Net Promoter Score (NPS)

Every brand relies on KPIs and other metrics to evaluate how well they’re doing and their potential for growth. Net promoter score (NPS) has risen to become one of the most important metrics, with brands devoting plenty of resources to measuring, tracking, and improving their score. Using the right tools to develop a unique branded …

The 10 Best Video Marketing Tips

If you're like most marketing professionals, you're always on the lookout for new and innovative ways to reach your target audience.

The 10 Best Video Marketing Tips

If you’re like most marketing professionals, you’re always on the lookout for new and innovative ways to reach your target audience.

And if you haven’t already started using video content, you’re missing out on one of the most effective tools at your disposal. We’ll be sharing expert marketing video tips to help you create great video content.

Not sure where to start? Check out this detailed guide where we cover the best video marketing tips in detail.

What is a video marketing strategy?

If you’ve never done video marketing before, it can be daunting. However, having an effective video marketing strategy will definitely increase conversions and brand awareness.

In its simplest form, video marketing is the use of videos to promote and market products or services. More specifically, it is a type of content marketing that involves creating and sharing videos in order to achieve your marketing and branding objectives.

For example, you may create brand videos to raise awareness of your product or service, or create how to videos to educate your target audience about a specific topic. Whether you’re creating product videos or brand videos, having a strategy is imperative.

The impact of video marketing is significant. When done correctly, it can help to build brand awareness, increase engagement and conversions, and boost your overall ROI.

Additionally, research has shown that including a video on a landing page can increase conversion rates by up to 80%. Obviously, there are many different factors that will contribute to the success of your video marketing campaign, but the potential impact is clear.

Whether you’re just getting started with video marketing or you’re looking for ways to take your campaign to the next level, there’s no doubt that this type of content can be incredibly effective. The inclusion of video marketing efforts in your marketing strategy will allow you to reach a wider audience, engage with them on a deeper level, and achieve your business goals.

How are your competitors engaging with their customers?

Your competitors are engaging with customers using videos as a way to remain ahead of their game. These include some of the most popular social media marketing platforms:

  • Facebook Live Stream – Broadcasting an event live on Facebook.video marketing on facebook
  • Youtube Live Stream – Similar to Facebook, but on Youtube.
  • Snapchat Stories – Short videos that disappear after 24 hours.
  • Instagram Stories – Similar to Snapchat.
  • Facebook Stories – Similar to Snapchat and Instagram stories.
  • Facebook Reels – Up to 1 minute, vertical videos.
  • Youtube Shorts – Up to 1 minute, vertical videos.
  • IGTV – More than 1 minute, longer vertical videos.
  • Traditional videos – Traditional, horizontal videos on social media platforms.

Here are 9 tips to deliver video marketing success in 2022 and beyond:

  1. Use storytelling to connect with your audience

Your consumers are bombarded with an endless stream of advertising messages. As a result, they have become immune to the hard sell and are instead drawn to brands that tell a story.

Stories have the power to connect with your audience on an emotional level, and they can be an extremely effective marketing tool. When done well, a brand story can humanize the company and make it more relatable.

It can also create a sense of loyalty and build customer relationships that last. For these reasons, brands need to focus on storytelling in their videos rather than always promoting their products and services. When customers feel like they know the brand, they are more likely to make a purchase.

You need to create impactful video content that has emotions attached to it.

  1. Don’t add too much information in one video

Using videos is a great way to promote your business or website, but it’s important to remember that less is often more. Trying to stuff too much information into a single video can be overwhelming for viewers and make it difficult for them to process everything.

It’s better to focus on one key message and make sure it comes across clearly. Otherwise, you risk losing your audience’s attention and missing the opportunity to deliver your message effectively.

Your videos can be used to sell your unique value proposition, something that differentiates you from your customers. It could be excellent after-sales service, discounts, or even refunds.

  1. Create content for a personalized experience

In a world where customers have nearly endless choices, it’s more important than ever for brands to find ways to stand out from the crowd.

One way to do this is by creating personalized videos for customers. Personalized videos are a type of video content specifically tailored to the individual viewer. This might include using the viewer’s name, location, or other personal information in the video.

Additionally, personalized videos can be created to target specific customer segments. For example, you may create a personalized video for first time visitors on your website’s landing page.

By taking the time to create a custom video, you show that you value your customer and are willing to go the extra mile to provide a great experience.

When customers see a business has taken the time to create a video for them, they are more likely to be interested in what is being promoted. Creating personalized videos is a great way to show customers that you are willing to go above and beyond to provide an exceptional experience.

Personalization is the competitive edge your business needs to grow in today’s era. But creating personalized videos or experiences consumes a lot of marketing budget and time.

As a CMO or a brand manager, time is of the essence here. It is vital to produce quality personalized content and that’s where Blings comes in. It saves you time and lets you create unlimited personalized videos at scale to enhance your customer experiences.

People prefer to watch content rather than read words. Speaking in a video attracts your viewers’ attention and increases brand awareness. Personalized videos have proven to boost sales by 19%, enhance retention rate by 68% and ramp up conversion rate by over 6 times.

Our platform gives you the ability to modify your content, design, and campaign data, with real-time personal control. A/B testing and detailed analytics will ensure that your campaign meets all your goals.

Our unique technology allows you to implement various interactive tools directly into your video, such as call-to-actions. Other than this, you get access to real-time analytics that show how your video is performing.

  1. Quality Is the Key

Keeping up with the newest trends may be difficult in today’s ever-changing landscapes.

You need to focus on creating quality video content for your customers. Video is one of the most popular forms of content, and it’s only going to increase in the years to come.

A business that creates engaging, informative videos will be able to reach a wider audience and build trust with potential customers.

Not only that, but video can also be used to drive sales and increase conversion rates. For these reasons, it’s clear that businesses need to invest in video content if they want to stay ahead of the competition.

Quality video content can help a business to stand out from the crowd, reach new customers, and boost sales. With so much to gain, there’s no reason not to start creating quality video content for your business today.

Concentrate on the quality of the video rather than quantity. Although it may be tempting to produce as much content as possible, viewers are more inclined to watch high-quality, and engaging videos.

  1. What type of videos can you create?

You can create videos covering a variety of purposes:Explainer

  • Explainer videos
  • How to videos
  • Brand awareness videos

Your video content strategy should encourage viewers to learn more about your offerings. Leverage the power of digital marketing funnel to understand your customer journey, and create videos accordingly.

  1. Work With What You Have – Go Lean

Video production budgets have increased dramatically. Most cameras, lighting equipment, microphones, and production staff, can eat up your marketing budget. The post production of a video is not an easy process.

Don’t let budgetary constraints restrict you from marketing videos. Use whatever you have and repurpose existing content to make a new one.

Many companies believe that making videos is expensive and time-consuming. The good news is that there are a number of ways to produce high-quality videos without breaking the bank.

For example, you can use smartphone cameras to shoot high quality footage. Additionally, there are a number of affordable video editing programs that make it easy to put together an engaging video. By being creative and resourceful, it’s possible for any company to start incorporating videos into its marketing strategy.

  1. Remain Relevant – First 10 seconds matter

10 seconds.

That’s the average human attention span in 2022.

Is your content engaging within the first 10 seconds?

The average person only watches about two minutes of online video, so you need to make sure that your videos are interesting and engaging enough to hold their attention.

Brands can’t get much traction without videos anymore.

Your audience won’t watch the entire video if it isn’t engaging. The best way to keep them hooked is by creating engaging videos!

Consider the example of fishing. If there is no hook, how do you expect to catch the fish?

In the same way, the first 5 to 10 seconds of your video matters. Take the example of Microsoft’s “We All Win” ad campaign. The first 10 seconds hook you because there are kids from different backgrounds giving their introductions.

Microsoft: We All Win

  1. Include a Call To Action

To create successful video marketing campaigns, you have to understand and evaluate the effectiveness of your video marketing strategies.

Marketing content needs to have a call to action. You need you audience to take an action, and it could be downloading an ebook, subscribing to email newsletters, or claiming a 15% discount.

Many video hosting sites include analytics and can give you an idea of how your videos are performing. You can use these analytics to analyze metrics such as the number of times of video is played and the percentage of visitors who clicked the Call to Action.

The standard industry practice is to include a call-to-action at the end of the video. But by the time your video is finished, most of the people would have already left.

You need something in the middle where most of the audience is present to take action. However, don’t overuse it. You may end up annoying your viewers. If the CTA does not fit naturally, don’t use it.

  1. Leverage Live Stream

The biggest digital revolution in the modern era has been the ability to live stream straight from your smartphone. No fancy office with a satellite connection is required to go live.

All you need is a reliable, high-speed internet connection, and some great content.

Leverage the power of Facebook, Youtube, and Instagram Stories to go live and connect with your audience in real-time.

If you are a digital agency or a business covering an important event, then going live on Facebook and Youtube would be the best option to create drive engagement, and increase the watch time of your social media accounts. Conducting frequent live sessions is a great way to build audience loyalty.

Examples of when you can go live on social media platforms:

  • Coverage of important events
  • Breaking news
  • Lectures/teaching material
  • Launch event
  1. SEO optimize video for better reach and visibility

To improve your brand’s reach and visibility, optimize your marketing video strategy. A well-made video can tell a story, evoke emotion, and introduce a product or service in a way that is both engaging and memorable.

However, for videos to be effective, they need to be seen by the right audience. Online marketing can help brands to increase the reach of their videos and ensure that they are seen by the people who are most likely to be interested in them.

Through targeted online advertising and social media marketing, brands can reach a large number of potential customers with their videos, resulting in increased leads and sales. Digital marketing can also help to build brand awareness and reputation by ensuring that videos are shared widely across the internet. By harnessing the power of digital marketing, brands can ensure that their videos have a far-reaching impact.

Here are some tips on how to do it:

  • Use proper thumbnails for videos to increase reach and visibility. Research states that 90% of the most popular videos contain a high-converting thumbnail.
  • Include call to action, keyword-rich titles, and descriptions for each video.
  • Ask people to share.share

Conclusion

Video marketing is a powerful way to reach and engage customers. The tips we’ve shared should help you create effective and engaging videos. Have you tried any of these techniques? What results did you see? We would love to hear about your experiences with video marketing, so please share in the comments below.

Key Takeaways:

  • 92% of mobile video consumers share videos with others.
  • 76% of video marketers report an increase in sales thanks to stellar marketing video strategy.
  • TikTok has taken over the world of short video marketing, overthrowing Facebook and Instagram.
  • Videos can increase brand awareness and qualified leads by 54% and 66%.
  • Short-form videos (Less than 1 minute) gain momentum in 2022 for better reach and exposure.

How Personalized Video Helps Brands Build Customer Trust Better

How Personalized Video Helps Brands Build Customer Trust Better

Building real trust with your customers has never been more important. Today, customers have a significant expectation of empathy and personal experiences from the brands they choose. Building customer trust can be a significant challenge but one that brings great rewards. With the right tools, you can gain customer trust and grow your business, and …

How Personalized Video Can Increase Your Net Promoter Score (NPS)

How Personalized Video Can Increase Your Net Promoter Score (NPS)

Every brand relies on KPIs and other metrics to evaluate how well they’re doing and their potential for growth. Net promoter score (NPS) has risen to become one of the most important metrics, with brands devoting plenty of resources to measuring, tracking, and improving their score. Using the right tools to develop a unique branded …