Best Practices

Consumers today have high expectations for the companies they do business with. They don’t just want a product or service. They want a customer journey. It’s a real challenge for...

Every business owner or marketer can agree that one of the most important keys to a successful business is a great customer experience. It creates an audience that feels that...

Let’s face it. People don’t really read emails anymore. Unless it’s something really important that they were expecting, they’ll probably won’t put much effort into reading it. This is why...

What is an Interactive Video? An interactive video is one that has interactive content with clickable hotspots to collect data. This means videos that are interactive, allow user participation in...

Why Does Customer Engagement Matter? Customer engagement plays a vital role in how you interact with your customers. It builds a personal connection and establishes an identity for your brand....

Personalization marketing is a form of marketing tailored to the specific needs and interests of an individual customer. In the past, mass marketing was the predominant method of companies adopting...

If you’re like most marketing professionals, you’re always on the lookout for new and innovative ways to reach your target audience. And if you haven’t already started using video content,...

Key Takeaways: 80% of customers are more likely to buy from businesses providing personalized experiences. Personalized experiences lead to a strong brand reputation and positive experiences. 91% of customers are...

When it comes down to developing effective marketing strategies, the conversion rate is one of the most important metrics that brands must focus on to succeed. Landing pages pick up...

The customer journey has long been a central focus for brands and marketing agencies everywhere. Understanding and guiding that journey is the key to getting conversions and building relationships with...

Video marketing strategies play a major role for most businesses today, serving as an engaging way to reach, communicate with, and retain customers. However, many business owners don’t fully understand...

Interactive video has been around for a while. But, it’s only recently that businesses have begun to harness its potential fully. This article will take you through everything you need...