HomeBlogCustomer Experience6 Customer Engagement Ideas to Stimulate any Customer Loyalty Program | Blings.io
Customer Experience
6 Customer Engagement Ideas to Stimulate any Customer Loyalty Program | Blings.io
Yosef | Nov 29, 2024
Yosef | Nov 29, 2024
Every interaction with a customer has the potential to either strengthen brand loyalty or scare them away. The old script isn’t cutting it anymore, and the classic approach to customer loyalty continues to undergo exciting transformations.
With 73% of consumers willing to abandon a brand after three or fewer poor experiences, businesses are throwing the rulebook out of the window to embrace cutting-edge technologies as part of their marketing strategy.
Such changing environments call for a creative, fresh take on loyalty programs. These programs have evolved beyond simple rewards, and businesses have shifted their focus to turn casual customer interactions into building meaningful connections. Creative engagement strategies are the new norm for stimulating customer lifetime value, and this is the secret sauce that keeps customers coming back for more.
Why Should You Invest In Great Customer Engagement Ideas?
Customer engagement involves all customer interactions with a brand from start to finish—not just at the point of purchase but throughout their entire journey with the brand. Successful customer engagement strategies build emotional connections between users and brands that foster long-term loyalty and improve the overall quality of the customer experience.
When customers are genuinely engaged with your brand, they are inclined to make more repeated purchases and become loyal advocates for the brand. Simply put, modern consumers seek captivating interactions—not just during the lead generation outbound sales stage but throughout loyalty incentives.
Revamping loyalty programs with new trends such as gamification, instant engagement, or personalized content can transform these programs from simple point-based systems to integral aspects of the customer journey.
6 Creative Customer Engagement Ideas to Inspire Your Loyalty Program
1. Gamify the Customer Journey
Who doesn’t love winning? Engaging customers via gamification means adding various game-based elements to spice up regular tasks like earning points. If you haven’t tried gamification already, here are a few ways to get started.
Set up a badge and leaderboard system where customers can collect points by buying more items, motivating others, and increasing participation. One way to achieve this is by rewarding customers with badges for different levels of accomplishments, such as frequent purchases, high degrees of engagement, or creative usage of products.
For example, a health and fitness app could give out achievement badges and showcase a monthly ranking of the most active top users, inspiring others to boost their engagement.
User-Generated Content and Gamification Videos
Invite customers to participate in video contests highlighting your products or services in exchange for perks. For example, McDonald’s partnered with Blings to leverage interactive video technology and create an “As Featured In” trivia game. Users engaged in a memorable social media experience offering the chance to be featured on the McDonald’s Instagram page, boosting customer loyalty and reinforcing the brand’s digital presence.
Knowledge Quizzes
Create quizzes that test their knowledge of your industry or product features. To make learning enjoyable and rewarding, offer rewards and special offers to those who successfully complete the quiz.
2. Leverage the Social Media Phenomenon
Consider developing a strategic marketing campaign centered on trending social media challenges that resonate with your brand’s core beliefs and values.
Imagine you’re a home décor brand kicking off a #HomeMakeoverChallenge campaign that encourages followers to share before-and-after pictures of their living spaces using the brand’s products. In exchange, the brand can feature the ultimate transformation on its social media platforms or website, offering prizes and offers for the best.
3. Build a Vibrant Brand Community
Establish a lively brand community via a specific platform or social media channel to create a feeling of inclusiveness. Make things exciting by sharing sneak peeks, behind-the-scenes content, webinars exclusively for loyal members, and early access to new products.
It’s an excellent customer engagement strategy for boosting participation and transforming customers into enthusiastic brand advocates. Let’s say you are a beauty company looking to establish a forum where users can share their skincare regimens and favorite products. This type of forum sparks lively conversations and creates valuable user-generated content.
4. Create Personalized Customer Experiences
If you are not harnessing the magic of data to create unique experiences, you are truly missing out. Level up your customer experience to connect with your customers on a deeper level. Be strategic and create different audience categories according to their actions and likes, and customize your messages and offers to cater to their unique wants.
Imagine what an e-commerce platform can do with personalized experiences. For example, you could analyze buying patterns based on previous purchase data. Then, you could elevate the email customer journey by recommending products that match the buyer’s unique preferences.
To really boost engagement, create or upgrade a loyalty app that offers so much more than just tracking transactions. Incorporate exciting elements like augmented reality displays of products, tailored shopping journeys that adapt to user interactions, and dynamic rewards management that updates in real time.
What about a fashion retailer’s app that lets users visualize how clothes fit before making a purchase? This app could track every interaction, creating personalized recommendations and rewards that keep users engaged and excited about their shopping experience.
6. Craft Interactive and Personalized Videos
Thanks to the likes of TikTok, customers are exposed to more video content than ever before. Blending customer engagement strategies into videos can elevate your loyalty programs and nurture enduring relationships.
Engagement via Personalization
Personalized videos weave in unique user details such as their names, past purchases, loyalty points, live countdowns, and more. A great tip is to use a video software solution that enables AI-powered personalization at scale, so you can maximize the creation of video content that captures each user’s attention.
Interactive video elements enable customers to click, browse, and actively engage with the content. Interactivity transforms the experience of passively consuming videos into an exciting journey of two-way communication, which encourages more purchases and strengthens brand loyalty.
Real-time Data
Choose a video software solution that integrates securely with data sources like automated CRM tools. This functionality means you can harness real-time data to adapt offers and messages on the fly by observing user behavior within the video. This tailored approach not only enriches the viewing experience but also taps into immediate user satisfaction.
How Technology Brings Your Customer Engagement Ideas to Life
You can turn to cutting-edge technologies to bring your customer engagement ideas to life.
Customer Engagement Platforms to Host Your Ideas: Customer engagement platforms let you easily arrange and automate engagement ideas for effective management of every customer interaction.
Data Analytics Tools: Use data analytics tools to track the success of all your campaigns and loyalty programs using metrics like impressions and engagement. Then, you can concentrate on the most effective ones that deliver results.
Video Software Solutions: Choosing the right video software solution is essential for creating watch-worthy bite-sized content. For example, you can use Blings to add interactive elements like buttons and quizzes to your videos and deliver direct and indirect personalization, such as the user’s name and loyalty points. Blings videos can achieve a watch time of over three minutes, showing the power of showcasing your brand through personalized and interactive videos.
Maximize Customer Loyalty with Personalized Video Marketing
The bottom line is that generic promotional content definitely doesn’t cut the mustard nowadays. Customers expect to feel excited, thrilled, and surprised, even when they’re engaging in loyalty programs. Put yourself in their shoes: Wouldn’t it be cool to get a video that welcomes you with your name, features your previous purchases, and recommends items that fit your interests?
Blings helps you add a personal touch for your customers and take your marketing game to the next level. Utilize the video content you already have, add personalization and interactivity, and boom—you can captivate audiences with videos that tell a story. The Blings patented MP5 technology is lightweight and infinitely scalable, meaning you can seamlessly distribute videos across all key customer engagement channels like email and SMS.
Book a meeting with the Blings team today and see how personalized videos can revolutionize your loyalty program and open new avenues of customer engagement.
