Use Case
To move a web-only shopper onto its app, an apparel and footwear brand sends a personalized video that makes the app feel like the better front-row seat. It showcases the drops, early access, and rewards waiting inside, framed around the styles that customer already gravitates toward, so the pitch lands as “here is what you are missing” rather than a generic “download our app” banner.
The perks on screen are pulled from the shopper’s own taste and history, and the whole message is addressed to them by name, so the early-access drops and app-only rewards feel personally held. A single tap takes them from the video straight to the app, turning curiosity into an install in the moment their interest is highest.
Outcome
By giving web shoppers a concrete, personalized reason to make the jump, the brand grows app adoption, increases how often those customers engage, and moves them into the channel where loyalty and repeat purchases run strongest.
