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Macy’s Star Rewards mid-year recap

Corrie's avatar Corrie | Jun 30, 2026
Macys preview
Corrie's avatar Corrie | Jun 30, 2026
Retail
Email
Personalized mid-year Star Rewards recaps with AOV-driving offers

Macy’s Star Rewards mid-year recap

Loyalty Real Campaign Year In Review
Who
  • Macy's
Industry
  • Retail
Channel
  • Email

Use Case

Macy’s sent each Star Rewards member a personalized mid-year recap of their rewards progress, paired with offers tailored to their purchase history.

Outcome

47% conversion increase and higher average order value.

Read full case study
Macys preview