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McDonald’s Instagram growth

Asa's avatar Asa | Jul 7, 2026
Asa's avatar Asa | Jul 7, 2026
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Quick Service Restaurants
SMS
Social Media
A reusable template that turned into an 8.6x follower spike

McDonald’s Instagram growth

Engagement Social Media
Who
  • McDonald's
Industry
  • Quick Service Restaurants
Channel
  • SMS
  • Social Media

Use Case

McDonald’s built a reusable Instagram-feed template video plus a World Cup trivia quiz video sent via SMS to 620,000 users, to drive traffic and followers to its Instagram page.

Outcome

8.6x increase in new Instagram followers on the first send.

Read full case study