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McDonald’s McCoins loyalty video

Asa's avatar Asa | Jul 7, 2026
McDonalds personalized video frame on a yellow background showing Each McCoin equals $1 on your next purchase with the McDonalds gold M emblem
Asa's avatar Asa | Jul 7, 2026
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Quick Service Restaurants
Group 38798
App
Email
Turning McCoins balances into personalized purchase nudges

McDonald’s McCoins loyalty video

Downloads Loyalty Program Mobile App Personalization Sales Upsell
Who
  • McDonald's
Industry
  • Quick Service Restaurants
Channel
  • App
  • Email

Use Case

McDonald’s created a dynamic McCoins loyalty video personalizing product offers based on each customer’s purchase history and available McCoins balance, with a direct in-video purchase CTA.

Outcome

5x app opens, 4.2x sales increase, 8.3x ROI, 54% video completion rate, 26% CTA click rate.

Read full case study
McDonalds personalized video frame on a yellow background showing Each McCoin equals $1 on your next purchase with the McDonalds gold M emblem