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McDonald’s trivia campaign

Asa's avatar Asa | Jul 7, 2026
McDonalds personalized video frame on a yellow background showing Each McCoin equals $1 on your next purchase with the McDonalds gold M emblem
Asa's avatar Asa | Jul 7, 2026
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Quick Service Restaurants
SMS
Social Media
A pop-culture trivia game that turned into shareable content

McDonald’s trivia campaign

Engagement Promotions Social Media
Who
  • McDonald's
Industry
  • Quick Service Restaurants
Channel
  • SMS
  • Social Media

Use Case

McDonald’s sent an SMS-delivered interactive trivia video quizzing users on classic films and TV that featured the brand, with winners sharing results on Instagram for a chance to be spotlighted on McDonald’s page.

Outcome

84% video completion rate, 60% of participants shared their win on Instagram, 11.03% McDonald’s app download rate.

Read full case study
McDonalds personalized video frame on a yellow background showing Each McCoin equals $1 on your next purchase with the McDonalds gold M emblem