Use Case
Pizza Castle has a new side coming out of the oven, its golden, cheese-pull Castle Rolls, and rather than a static “now available” banner, it announces them with a personalized video that makes each guest feel like they are getting the first look. The reveal is tailored to how the customer usually orders, so the rolls show up as the natural partner to their regular pizza instead of a generic promo.
Every viewer sees the launch framed around their own habits, whether that is a Friday family order or a solo weeknight slice, with the price and a one-tap add-to-order button right in the video. That turns curiosity about the new item into an easy “add it to my next order” in the moment the craving lands.
Outcome
A launch that speaks to each guest personally drives faster trial of the new item, lifts average order value as the rolls ride along with existing favorites, and spreads the word without another forgettable email blast.
