Use Case
When the season turns, Selma’s Shoes opens its sale with a personalized video that skips the wall of markdowns and shows each shopper the deals that actually fit. It previews the seasonal styles in their size, drawn from their past purchases and browsing, so a runner sees trainers and a boot lover sees the new arrivals on sale, with a direct shop-the-sale button.
Because the picks are filtered to that shopper’s size, taste, and history, the sale feels curated rather than a generic blast, and there is no hunting through pages for something in stock in their size. One tap takes them straight to their version of the sale while the styles are still available.
Outcome
Relevant, personalized promotions drive higher click-through and sell-through, turning a seasonal markdown into a shopping trip tailored to each customer.
