Use Case
When the Beavers open ticket sales for the new season, they announce the drop with a personalized video that speaks to each fan by name rather than a blanket “tickets on sale now” email. It nods to the games and rivalries that fan cares about, then routes them straight to the seats and plans that fit how they actually attend, from a single big-matchup ticket to a full-season package.
The video is built from each supporter’s history with the club, so a loyal season-ticket holder sees an early-access window and their usual section, while a newer fan sees an easy entry plan and the marquee matchups worth showing up for. A one-tap path to checkout sits right in the video, turning the excitement of the drop into a booked seat before the best ones are gone.
Outcome
By making the on-sale moment personal and frictionless, the team fills more seats early, rewards its most dedicated supporters, and builds the kind of packed, loud arena that grows the women’s game.
