Use Case
A health-and-beauty retailer knows roughly how long a staple product lasts, so rather than waiting for the customer to remember, it reaches out right as the bottle is due to run dry. A personalized video, timed to that product’s typical run-out date, shows the customer their own item running low and prompts them to restock before they notice the shelf is empty.
The video is built from the customer’s purchase history, so the product, the reorder timing, and the price are specific to them. A one-tap reorder button sits inside the video, turning a small errand into a single click and removing the friction that usually sends people to whatever is easiest to buy.
Outcome
By meeting customers at the exact moment they are about to run out, the retailer captures predictable replenishment revenue, deepens loyalty, and keeps shoppers from drifting to a competitor’s shelf.
