Use Case
Calder Athletics turns the most common box-office questions into a personalized video the ticket holder can act on themselves. Tied to their account, it walks them through transferring tickets to a friend, listing seats for resale, or upgrading to a better view, each as a tappable option with clear steps, so “how do I move my tickets?” gets answered without a phone call.
Because the walkthrough is built from that fan’s own tickets, the games, the seats, and the actions available are theirs rather than a generic help page. Handling transfers, resale, and upgrades in the moment keeps fans in control and keeps the box office off the phone during a game-week rush.
Outcome
Clear, personalized self-service cuts support volume, resolves ticket questions faster, and gives fans an easy way to manage their seats on their own.
