Online Sports Betting Website, Mr.Sloty, Sees 5x Increase in Online Deposits from First Video
The Setup
UK based, online sports betting website, MrSloty, was interested in using the opportunity of the World Cup to increase revenue on its site. The world-class sports betting platform looked at two segments, first-time deposits (ftd) and return betters who they could encourage to make an additional deposit.
They created a personalized and interactive video that was sent by email just moments before the World Cup kicked off and included a question about who would win a specific game and a financial incentive to place the bet before the match began.
Exceeding Expectations
The results were significantly better than they expected. In both cases, they saw a 5x increase in online deposits directly resulting from the campaign making the video ROI positive on the very first send.
increase in online deposits