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Online Sports Betting Website Sees 5x Increase in Online Deposits from First Video

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The Setup

A large, international, online sports betting website was interested in using the opportunity of the World Cup to increase revenue on its site. They looked at two segments, first-time deposits (ftd) and return betters who they could encourage to make an additional deposit.

 

They created a personalized and interactive video that was sent by email just moments before the World Cup kicked off and included a question about who would win a specific game and a financial incentive to place the bet before the match began.

Exceeding Expectations

The results were significantly better than they expected. In both cases, they saw a 5x increase in online deposits directly resulting from the campaign making the video ROI positive on the very first send.

5x

increase in online deposits