How Do Good Achieved 87% Open Rate by building a Personalized Video Fundraiser

Background

Do Good is a Nonprofit-as-a-Service (NaaS) platform that helps value-driven builders, across startups and established businesses, instantly launch a nonprofit.

By operating under Do Good’s established 501(c)(3) status, companies gain turnkey infrastructure: legal structure, donation processing, campaign tools, and reporting-all without having to build it themselves. Do Good automates the complex back-office work so impact can be embedded directly into the business model.

Their belief in this work is deeply personal. Do Good’s founder, Andy Choi, grew up in a family rooted in service, where community care was part of everyday life. That upbringing shaped his conviction that small, consistent action can create meaningful change. After years in the tech and startup world, he saw how often social impact was treated as something you do after financial success. Do Good exists to challenge that assumption.

Do Good believes success shouldn’t be measured by revenue alone, but by the positive change you create, and that values-driven builders shouldn’t have to choose between building a sustainable business and doing real good. By removing structural and operational barriers, Do Good makes it easy, compliant, and credible for anyone to launch and scale impact. Because when more people have access to the tools of philanthropy, impact isn’t a campaign or a side project, it’s a core part of the business from day one.

At a recent conference, Do Good participated in a raffle fundraiser designed to increase contributions to their cause and support their ongoing initiatives. The raffle was positioned as a fun and engaging way for conference attendees to contribute to a greater good. However, as the event was fast-paced and time was limited, Do Good found themselves needing a quick, creative solution to engage attendees effectively and encourage immediate action.

Challenge

The challenge was clear: Do Good needed to create a fundraising campaign that would immediately connect with attendees, encouraging them to participate and donate to the raffle. They needed to:

• Drive more ticket sales for the raffle
• Engage with conference attendees in a meaningful and memorable way
• Meet their fundraising goals within the time constraints of the event

Traditional email campaigns or static fundraising requests were unlikely to be effective under the circumstances. The team needed a way to stand out and motivate potential donors quickly.

Solution

During the conference, Do Good utilized Blings to create a personalized video that would be sent out via email to engage attendees and encourage donations. Despite the tight deadline, the team was able to:

• Build a unique video following a pre-designed template that fit their audiences needs
• Craft a personalized video message with the attendee’s name and tailored messaging
• Highlight the importance of the raffle and how donations would directly benefit the cause
• Include a strong call-to-action, urging viewers to purchase raffle tickets and donate to the organization

The result was a high-impact, short-format video that captured attention immediately and gave attendees a reason to participate. The video was delivered via email, helping Do Good break through the noise of a busy conference environment.

Results

The personalized video campaign produced outstanding results within just a short time frame:

• 85.9% increase in email open rates, as the personalized video caught the attention of recipients. 87% engaged with the video. Compared to their average open rate of 24.37% and an average click rate of 3.16%.
• Increased participation in the fundraising raffle, directly contributing to the nonprofit’s overall donation goal. 12% of recipients donated. Typically, nonprofits average a .4-1% conversion rate per email.  – Source
• 84% Completed the Video Watching the entire journey to know what they could win by donating.

The ability to deliver a highly personalized and engaging experience in under 30 minutes demonstrated that even nonprofit organizations with limited resources can create meaningful connections and drive results in record time.

Conclusion

The personalized video campaign for Do Good proved that timing, creativity, and personalization are key to driving engagement and raising donations, especially in a fast-paced environment. With 87 percent of recipients engaging with the video, the campaign achieved an open rate roughly 204 percent higher than the nonprofit benchmark of 28.59 percent. By crafting a meaningful, interactive experience on the fly, Do Good was able to increase raffle ticket sales, deepen connections with supporters, and make a tangible impact on their fundraising efforts. All within just 30 minutes and all on their own. 

This case study serves as a powerful example of how nonprofits can leverage video and personalization to achieve significant results, even when time is tight and resources are limited.