Start Free
Start Free
Home Case Studies Loyalty How Macy’s Increased Conversions by 47% and Boosted AOV with Personalized Mid-Year Star Rewards Recaps

How Macy’s Increased Conversions by 47% and Boosted AOV with Personalized Mid-Year Star Rewards Recaps

Book a Demo
Macys preview
Loyalty
Retail

Macys Engagement

Background

Macy’s is one of America’s most iconic department stores, known for offering fashion, beauty, home goods, and more to millions of customers nationwide. A cornerstone of its customer engagement strategy is the Star Rewards program, rewarding loyalty members with exclusive savings, points, and special perks.

Halfway through the year, Macy’s wanted to re-energize its relationship with members by giving them a personalized snapshot of their progress so far — highlighting rewards earned, money saved, and exclusive shopping moments.

 

rise in conversions deck style 1

Challenges

Standard email summaries often fail to grab attention or create excitement around loyalty achievements. Macy’s wanted to:

  • Recognize members’ mid-year accomplishments in an interactive, engaging way
  • Increase click-throughs and purchases by connecting the recap to personalized product suggestions

Showcase the ongoing value of the Star Rewards program to encourage continued participation

macys viewer purchase conversion rate graph

Solution

Partnering with Blings, Macy’s launched a personalized dynamic video experience for Star Rewards members, recapping their year-to-date milestones.

Each video included:

  • Customer’s first name and tier status (e.g., Platinum)
  • A summary of Star Money saved and rewards earned
  • Interactive trivia where members guessed their own shopping stats
  • Highlights like free shipping value and bonus days activity
  • Curated product recommendations with shoppable CTAs

The video combined real-time data personalization with engaging visuals and a mobile-first design. Interactive elements encouraged viewers to engage longer, while embedded CTAs made shopping seamless.

 

increase in open rates deck style

average value deck style 1

Results

Running for just one week, the campaign exceeded expectations:

  • 40% increase in open rates
  • 47% rise in conversions
  • $10 increase in Average Order Value (AOV)
  • 53% viewer purchase conversion rate

60-second average watch time — holding attention through the full experience

53%
Viewer Purchase Conversion
10$
AOV increase
60Sec
avg watch time

Conclusion

The mid-year Star Rewards recap campaign demonstrated the power of transforming customer data into an immersive storytelling experience. Macy’s not only drove measurable lifts in engagement and sales, but also reinforced the value of its loyalty program, keeping members excited and invested for the remainder of the year.