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Frequently Asked Questions

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What is Blings’ MP5 Technology?

Blings’ MP5 Technology is a next-generation interactive video format built on HTML. Unlike MP4 videos, MP5 videos are dynamic and data-driven, allowing real-time personalization based on each viewer’s profile, behavior, or CRM data. Brands use MP5 videos to deliver one-to-one experiences that increase engagement, conversion, and retention across channels like email, SMS, and web.

What makes Blings' different from other video technologies?

Blings stands out by combining real-time personalization, interactivity, and full CRM integration in a single HTML-based video format. While traditional platforms rely on static MP4 videos, Blings’ patented MP5 technology renders each video on the edge, ensuring every viewer receives a unique experience instantly without pre-rendering or delays.

Where is Blings Based?

Blings is Headquarted in New York, New York, with offices in Europe, South America, Asia, and Oceania

What is Blings’ approach to data privacy and security?

Blings is committed to enterprise-grade data protection. All personalized video experiences are powered by encrypted, GDPR- and CCPA-compliant infrastructure. No sensitive customer data is stored within the video files themselves. Instead, Blings securely pulls information in real time from your CRM, ensuring that user privacy and compliance are always maintained.

What is the turnaround time for creating personalized videos?

With Blings, brands can go live faster than ever. Our Enterprise clients can launch personalized, interactive video campaigns in as little as 72 hours. Self-serve clients can launch a video in under 24 hours.

Where is Blings available?

Blings operates globally, with clients and partners across North America, Europe, and Latin America. Our platform is cloud-based and accessible anywhere, allowing teams in North America, Europe, and beyond to create, distribute, and analyze interactive video campaigns seamlessly.

Can Blings help with video production for large-scale campaigns?

Yes. Blings powers personalized video production at scale. Our technology supports millions of video variations from a single template, making it ideal for enterprise campaigns across industries like retail, QSR, travel, and sports. For creative teams, Blings integrates with Adobe After Effects, ensuring full creative control while maintaining scalability.

How does Blings integrate with CRMs like Salesforce, HubSpot, and Braze?

Blings integrates natively with leading CRM and marketing automation platforms including Salesforce, HubSpot, Braze, Klaviyo, and more. The connection allows data fields like name, loyalty points, or purchase history to automatically personalize each video in real time.

Is Blings useful for small businesses?

Absolutely. Blings offers a self-serve platform that makes it easy for small and medium-sized businesses to create engaging, personalized videos without technical expertise. Whether you’re sending customer thank-yous, loyalty updates, or promotions, Blings helps you create professional, data-driven video content that drives results affordably.

Do you offer onboarding or training?

Yes. Every Blings Business customer receives access to onboarding resources and dedicated support. Our customer success team guides you through setup, CRM integration, and best practices for creating high-performing personalized video campaigns. Enterprise clients can also schedule tailored workshops and creative consultations to accelerate success.

What are the pricing options for Blings’ technology?

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