Inspiration Library

Get inspired by popular use cases that match your CRM journeys

Downloads Loyalty Program Mobile App

McDonald’s McCoins loyalty video

McDonald's created a dynamic McCoins loyalty video personalizing product offers based on each customer's purchase history and available McCoins balance, with a direct in-video purchase CTA.
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Turning McCoins balances into personalized purchase nudges

McDonald’s McCoins loyalty video

Downloads Loyalty Program Mobile App Personalization Sales Upsell
Who
  • McDonald's
Industry
  • Quick Service Restaurants
Channel
  • App
  • Email

Use Case

McDonald’s created a dynamic McCoins loyalty video personalizing product offers based on each customer’s purchase history and available McCoins balance, with a direct in-video purchase CTA.

Outcome

5x app opens, 4.2x sales increase, 8.3x ROI, 54% video completion rate, 26% CTA click rate.

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McDonalds personalized video frame on a yellow background showing Each McCoin equals $1 on your next purchase with the McDonalds gold M emblem
Acquisition Conversion Onboarding

UoPeople enrollment video

University of the People used a personalized video, delivered via personalized thumbnail and subject line, at the admittance stage to push applicants to complete funding declaration and finalize enrollment, A/B tested against standard text emails.
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Closing the enrollment gap with a personalized video nudge

UoPeople enrollment video

Acquisition Conversion Onboarding Personalization Sign-Ups
Who
  • University of the People
Industry
  • Nonprofit
Channel
  • Email

Use Case

University of the People used a personalized video, delivered via personalized thumbnail and subject line, at the admittance stage to push applicants to complete funding declaration and finalize enrollment, A/B tested against standard text emails.

Outcome

52% increase in end-to-end conversion to registration, 87% email opens, 22% registration rate.

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Engagement Social Media

McDonald’s Instagram growth

McDonald's built a reusable Instagram-feed template video plus a World Cup trivia quiz video sent via SMS to 620,000 users, to drive traffic and followers to its Instagram page.
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A reusable template that turned into an 8.6x follower spike

McDonald’s Instagram growth

Engagement Social Media
Who
  • McDonald's
Industry
  • Quick Service Restaurants
Channel
  • SMS
  • Social Media

Use Case

McDonald’s built a reusable Instagram-feed template video plus a World Cup trivia quiz video sent via SMS to 620,000 users, to drive traffic and followers to its Instagram page.

Outcome

8.6x increase in new Instagram followers on the first send.

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Engagement Promotions Social Media

McDonald’s trivia campaign

McDonald's sent an SMS-delivered interactive trivia video quizzing users on classic films and TV that featured the brand, with winners sharing results on Instagram for a chance to be spotlighted on McDonald's page.
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A pop-culture trivia game that turned into shareable content

McDonald’s trivia campaign

Engagement Promotions Social Media
Who
  • McDonald's
Industry
  • Quick Service Restaurants
Channel
  • SMS
  • Social Media

Use Case

McDonald’s sent an SMS-delivered interactive trivia video quizzing users on classic films and TV that featured the brand, with winners sharing results on Instagram for a chance to be spotlighted on McDonald’s page.

Outcome

84% video completion rate, 60% of participants shared their win on Instagram, 11.03% McDonald’s app download rate.

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McDonalds personalized video frame on a yellow background showing Each McCoin equals $1 on your next purchase with the McDonalds gold M emblem
Engagement Personalization Promotions

Kirkland’s Christmas SMS campaign

McDonald's sent an SMS-delivered interactive trivia video quizzing users on classic films and TV that featured the brand, with winners sharing results on Instagram for a chance to be spotlighted on McDonald's page.
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Personalized SMS video coupons for the holiday shopping season

Kirkland’s Christmas SMS campaign

Engagement Personalization Promotions Sales Seasonal Promotions
Who
  • Kirkland's
Industry
  • Retail
Channel
  • SMS

Use Case

Kirkland’s sent auto-play SMS videos with personalized Christmas-category coupons (ornaments, garlands, wreaths, pillows) based on each customer’s shopping data.

Outcome

CTR from SMS to video doubled versus benchmark, 44.7% video engagement rate, 3.5x increase in targeted category sales.

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Kirklands Home personalized video frame featuring decorative pillows starting at $19.99 with a Shop Pillows call to action
Engagement Promotions Sales

Cavs Black Friday campaign

The Cleveland Cavaliers ran a two-part Black Friday and Cyber Monday personalized video journey with sponsor integration, trivia, and a live countdown timer to create urgency around a holiday sales event.
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A two-part Black Friday and Cyber Monday video journey

Cavs Black Friday campaign

Engagement Promotions Sales Seasonal Promotions
Who
  • Cleveland Cavaliers
Industry
  • Sports
Channel
  • Email

Use Case

The Cleveland Cavaliers ran a two-part Black Friday and Cyber Monday personalized video journey with sponsor integration, trivia, and a live countdown timer to create urgency around a holiday sales event.

Outcome

2.86x email CTR increase, 62% conversion on the Black Friday video, 39% conversion on the Cyber Monday video.

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Cleveland Cavaliers personalized video frame featuring Sarah
Engagement Loyalty Program Personalization

Cavs season recap video

The Cleveland Cavaliers created a season-recap video personalizing each fan's stats (games attended, points witnessed, personal win rate) to reinforce their role in the team's success and drive membership renewals.
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A Spotify-Wrapped-style season recap built to drive renewals

Cavs season recap video

Engagement Loyalty Program Personalization Renewals Social Media Year In Review
Who
  • Cleveland Cavaliers
Industry
  • Sports
Channel
  • Email

Use Case

The Cleveland Cavaliers created a season-recap video personalizing each fan’s stats (games attended, points witnessed, personal win rate) to reinforce their role in the team’s success and drive membership renewals.

Outcome

62% open rate, 22% CTR, 53% share rate, 84% video completion rate.

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Cleveland Cavaliers fan rewards stat card shown on a smartphone reading: you have seen 77 games as a Cavs United member this season.
Conversion Engagement Personalization

Pistons personalized ticket sales

The Detroit Pistons sent a personalized ticket-sales video featuring each fan's name, key player matchups, games attended, and points witnessed live, with a direct in-video ticket purchase CTA.
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Turning ticket-sales emails into a personalized fan experience

Pistons personalized ticket sales

Conversion Engagement Personalization Sales
Who
  • Detroit Pistons
Industry
  • Sports
Channel
  • Email

Use Case

The Detroit Pistons sent a personalized ticket-sales video featuring each fan’s name, key player matchups, games attended, and points witnessed live, with a direct in-video ticket purchase CTA.

Outcome

4x revenue increase, 23% more tickets sold, 69% click-to-purchase rate, 22s average watch time.

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PISTONS
Engagement Personalization Sign-Ups

Cibus Pluxee yearly recap

Cibus Pluxee built a Yearly Recap video with 14 personalized data points per user, an interactive prediction questionnaire, and social share/marketing opt-in CTAs, delivered via email alongside a simultaneous in-app message.
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A Spotify-Wrapped-style yearly recap that drove opt-ins

Cibus Pluxee yearly recap

Engagement Personalization Sign-Ups Social Media Year In Review
Who
  • Cibus Pluxee
Industry
  • Retail
Channel
  • App
  • Email
  • Mobile

Use Case

Cibus Pluxee built a Yearly Recap video with 14 personalized data points per user, an interactive prediction questionnaire, and social share/marketing opt-in CTAs, delivered via email alongside a simultaneous in-app message.

Outcome

51s average watch time, 124% interactivity rate, 6.8% marketing opt-in rate (nearly 2x industry standard).

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CIBUS