Inspiration library

Use Case

The Cleveland Cavaliers ran a two-part Black Friday and Cyber Monday personalized video journey with sponsor integration, trivia, and a live countdown timer to create urgency around a holiday sales event.

Outcome

2.86x email CTR increase, 62% conversion on the Black Friday video, 39% conversion on the Cyber Monday video.

Use Case

When a furniture order is on its way, Haven & Oak replaces the anxious wait with a personalized video that puts everything the customer needs in one place. It shows their delivery window, gives assembly or setup guidance for their exact piece, and offers one-tap help to reschedule if the timing no longer works, all tied to their specific order.

Because the video is built from the order, the item, the window, and the instructions are the customer’s own rather than a generic FAQ. Answering the “when will it arrive and how do I set it up” questions before they are asked heads off the calls and the returns that come from confusion or a missed delivery.

Outcome

Proactive, personalized delivery support reduces anxious inbound contacts, smooths the handoff from purchase to living room, and cuts returns caused by setup friction or missed windows.

Use Case

To move travelers onto its app, a travel-planning app sends a personalized video that shows them their own trip already loaded and organized. It previews their itinerary day by day, their boarding passes ready at the gate, and local recommendations for where they are headed, all in one place, so the download reads as “your trip is waiting inside” rather than a generic app pitch.

Because the preview is built from the traveler’s actual plans, the flights, dates, and destinations on screen are theirs, which makes installing and opening the app an obvious next step. A single tap takes them to the store and into their trip, converting interest into a first open while the trip is still top of mind.

Outcome

Higher app adoption deepens engagement across the whole trip, keeping itineraries, passes, and recommendations in the channel travelers actually reach for.

Use Case

Before arrival, an Aurelian hotel invites the guest to make the app their room key. A personalized video shows exactly what skipping the front desk looks like: mobile check-in done from their phone, a digital key that opens their door with a tap, and on-property offers picked for how they like to stay, from a spa slot to a dinner reservation.

Because it is built from the guest’s booking and history, the room, the arrival time, and the offers on screen are theirs, which makes downloading the app feel worth it rather than one more ask. A single tap takes them to check in and load their key, so the value is real before they ever reach the lobby.

Outcome

App-based check-in lifts adoption, smooths the arrival experience, and moves guests into the channel where upsells and personalized offers live.

Use Case

Marcus Theatres replaced a static birthday reward email with a personalized, interactive MP5 video greeting each loyalty member by name and time of day, with a gamified click-to-reveal birthday reward and a direct redemption CTA.

Outcome

5x click rate lift and 44% year-over-year conversion increase; 82% of viewers engaged on mobile.

Use Case

Corrie’s Closet rewards a shopper with a private sale that feels made for them. A personalized video opens a time-limited promotion tuned to the categories they actually browse and buy, the denim they keep coming back to, the accessories they lingered on, so the offer reads as a personal invitation rather than a blanket discount. A live countdown keeps the urgency real.

Every element is drawn from the shopper’s own history, so the featured pieces, the discount, and even the framing match their taste. A one-tap path into the sale lets them act while the moment is hot, and the countdown gives a clear reason not to put it off.

Outcome

Personalized, time-boxed offers lift promotional conversion and average order value, turning a generic sale blast into a private event the shopper feels chosen for.

Use Case

After a customer places an order with Pizza Castle, a personalized video turns the anxious “where is it?” wait into a calm, self-serve experience. It shows their live order status, from the oven to the door, answers the delivery questions people usually call about, and puts a one-tap reorder or “something is wrong” contact right on screen, all tied to that specific order.

Because the video is generated from the order itself, the timing, the items, and the driver’s progress are the customer’s own rather than a generic status page. Handling the common questions in the moment means fewer “where is my order” calls tying up staff, and a customer who feels looked after instead of left guessing.

Outcome

Clear, personalized self-serve tracking cuts inbound “where is my order” contacts, reassures customers during the wait, and turns a routine delivery into a moment of good service.

Use Case

Meridian Cruises is adding a brand-new itinerary to its map, and rather than a mass “now sailing” blast, it announces the route with a personalized video that treats each past guest like an insider getting the first look. It reveals the new course, introduces the ship, and previews the standout days and ports along the way, framed around the kinds of voyages that guest has enjoyed before.

Because the announcement draws on each traveler’s cruise history, the destinations and cabins surfaced match their tastes, so a couple who loved the northern route sees the scenic highlights while a family sees the ports with the most to do. An early-booking offer and a one-tap path to reserve sit right in the video, rewarding loyal guests for moving first while the excitement of a new destination is fresh.

Outcome

A personal, insider-feeling reveal drives early bookings on the new sailing, fills cabins ahead of the general on-sale, and deepens loyalty by making the brand’s best customers feel like the first to know.

Use Case

When a loyalty member’s birthday comes around, Pizza Castle skips the plain “happy birthday, here is a coupon” email and rolls out a personalized video that treats the guest like royalty for the day. It greets them by name, nods to their go-to order, and hands over a birthday reward worth coming in for, a slice of the celebration served with a little castle theater.

The whole thing is built from the member’s profile and order history, so the greeting, the favorite pizza, and the offer all feel chosen just for them. A unique code and a one-tap path to redeem sit right inside the video, giving them an easy reason to walk in or order online while the birthday is still fresh.

Outcome

A birthday moment that feels personal rather than automated deepens loyalty, drives a well-timed repeat visit, and turns a routine milestone into extra revenue and goodwill.