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Stop tracking vanity metrics. Learn the 7 most effective, data-driven strategies to measure marketing campaign ROI, optimize your funnel, and leverage interactive video analytics.

Whether you’re looking to improve onboarding, increase retention, or drive loyalty, smart video is becoming the default language of digital communication.

  If you want cheaper, faster growth, start with the customers who already love you. A referral campaign turns that goodwill into measurable acquisition by rewarding people for inviting friends,…

Referral marketing is more than handing out promo codes. A thoughtfully designed referral program can deepen loyalty, amplify trust, and turn your best customers into your most persuasive advocates. But…

Want your promotional emails to stand out? Discover how personalized video from Blings can boost open rates, clicks, and conversions—plus real results and a step-by-step launch guide.

It’s the marketing world’s biggest paradox: Gen Z spends more time online than any other generation, consumes more content, and wields over $360 billion in spending power. Yet, brands are…

If you’re still running email-only campaigns, you’re not falling behind, you’re already there.

Customers scroll past dozens or even hundreds of videos daily on their devices. Social media, streaming platforms, even emails—it’s all videos, all the time. While this demonstrates the power of…

As we approach the end of 2025, it’s time to reflect on how your brand has connected with its audience over the past year. One of the most effective ways…

Customers’ attention is dragged in a hundred different directions. So, it’s no surprise that marketers can’t expect to capture their audience’s interest with a quote from a George Orwell book….

All our best friends and favorite colleagues were once strangers to us. Thanks to the circumstances that helped us get to know them, our lives are probably a lot better…

Do you know where most of your customers spend their free time? Chances are, they’re scrolling through TikTok, binge-watching Netflix, or catching up on YouTube. Video is now the go-to…