Blog

Read the latest news, updates, and industry tips from the Blings team.
Blings slide reading These brands skipped the Welcome email entirely, with the Papa Johns, Yogen Fruz, Church's Texas Chicken, Schlotzsky's, TCBY, and La Madeleine logos beneath.
Email Marketing

Eight brands never said hello: the QSR welcome email, measured

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The Plainly logo and the Idomoo logo side by side separated by vs, on a soft pink gradient background.
Comparison

Plainly vs Idomoo: which personalized video platform is right for 2026?

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Three phone screens showing a personalized quick service restaurant video, with frames reading Hey Christian and your birthday combo is calling above an order now button.
Email Marketing Industry Benchmarks

Introducing the QSR email index: 127 brands, one inbox

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Four-panel diagram of a gamified video flow: level one video at the moment of open, gamification producing zero-party data, a final level driving purchase, and a 46 percent e-commerce boost.
Customer Stories

The gamified video playbook: boosting e-commerce click-through rates by 46%

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An overhead view of a birthday table with party hats, paper plates, cupcakes, and scattered confetti on a purple cloth.
Customer Experience

Milestone campaigns: birthdays, anniversaries, and streaks that convert

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Silhouettes of several lattice telecommunications towers against an orange and blue dusk sky.
Customer Experience

Reducing telecom churn: video for bill shock, renewals, and upgrades

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