Let’s define what makes an email stand out today
If your promotional emails are getting lost in the crowd, you’re not alone. In 2025, inboxes are more crowded than ever. Even the most creative subject lines can fall flat when every brand is vying for a split second of your audience’s attention.
But imagine this instead: your next email greets every customer by name, shows them their unique loyalty points, and ends with a custom video message inviting them to act—instantly. That’s not science fiction. That’s what personalized video emails from Blings make possible.
Let’s look at how adding video personalization can help your brand stand out, drive engagement, and finally get the results your email campaigns deserve.
Marketers send over 347 billion emails daily. The sheer volume means your message isn’t just competing for attention—it’s competing for survival.
“Standing out” used to mean writing clever copy or adding a few emojis to a subject line. But today, inbox visibility isn’t enough. True differentiation means being memorable, relevant, and interactive.
Standing out in 2025 means your email does more than get opened—it gets watched, clicked, and remembered.
A standout email:
- Feels tailor-made for the recipient.
- Communicates value quickly and visually.
- Invites the reader to engage rather than scroll past.
That’s where personalized video changes the game.
Here’s why traditional email tactics are falling short
The old playbook—static images, generic copy, and “Dear [First Name]”—doesn’t cut it anymore.
The data backs it up:
- Average email open rates dropped below 19% in 2024 (source: Campaign Monitor).
- Click-through rates (CTR) for generic campaigns hover around 2.6%.
- AI-driven spam filters now deprioritize repetitive or low-engagement campaigns.
Consumers expect interactive, personalized experiences across every touchpoint. They don’t want to read—they want to experience.
Even advanced marketers who use segmentation struggle to grab attention because their content still looks like everyone else’s. A static product shot and a discount banner might have worked in 2018—but today’s audience scrolls past in seconds.
To truly stand out in a crowded inbox, marketers need something dynamic—something that makes every recipient feel seen and valued.
What happens when you add personalized video?
Enter Blings, the platform that transforms ordinary emails into smart, personalized video experiences.
With Blings, one video adapts to every viewer—automatically. That means you can record or upload a single master video, and Blings’ adaptive technology personalizes it in real-time using your CRM data.
Here’s how it works:
- Dynamic Greeting: Each viewer sees a personal hello (“Hey Sarah!”) instead of a generic intro.
- Custom Offers: The system pulls in live data—like loyalty points, last purchase, or location—to tailor offers on the fly.
- Interactive Elements: Built-in CTAs, countdown timers, and even forms inside the video make engagement frictionless.
- Seamless Integration: Blings connects to your CRM in under five minutes—no coding, no IT bottlenecks.
Blings takes personalization far beyond text. It brings it to life—literally.
When a recipient opens your email, they see a video made just for them. That emotional connection makes them pause, watch, and respond.
And because Blings videos are mobile-friendly, fully trackable, and AI-optimized, you get performance data on every second of engagement.
How do personalized video emails actually perform?
Here’s where it gets exciting. When brands add personalized video to their email campaigns, engagement metrics often skyrocket.
Blings campaign benchmarks:
| Metric | Before Blings | After Blings |
| Open Rate | 18% | 28% |
| Click-Through Rate | 2.5% | 7.1% |
| Conversion Rate | 1.8% | 5.4% |
| Average Watch Time | — | 43 seconds |
(Source: Blings internal campaign data, 2024)
Mini Case Study: Retail Loyalty Campaign
A mid-sized retail brand used Blings to re-engage inactive loyalty members. Instead of sending a static reminder email, they sent a personalized video showing each customer:
- Their current loyalty points balance
- A personalized discount code
- A countdown timer for urgency
Results:
- 42% lift in CTR
- 3.5x increase in reward redemptions
- Positive feedback citing “fun,” “unique,” and “felt made for me” experiences
Customers didn’t just notice the email—they enjoyed it.
By turning static communication into an interactive visual experience, Blings helps brands connect emotionally and drive measurable performance lifts.
