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What Is Video Storytelling And How Does It Work?

What Is Video Storytelling And How Does It Work?

There is no doubt that video storytelling is a powerful and dynamic weapon when it comes to communicating a message or a story through video content.

Seeing the growth of video consumption on digital platforms, it is evident that video storytelling has become an essential tool for marketers, advertisers, and content creators to engage with their audiences.

By combining visual and auditory elements, video storytelling can evoke emotions, convey information, and create a compelling narrative that resonates with viewers.

In this mini-guide, we will explore what video storytelling is, how it works, and how you can use it to captivate your audience and achieve your goals.

What Is Video Storytelling And How Does It Work?

What Is Video Storytelling?

Video storytelling is all about taking advantage of the captivating format of video to narrate a story about a business, brand, or product. The main goal behind this effort is to make it a valuable marketing method that provides a great ROI.

Video storytelling involves leading the audience through relatable, narrative-driven content that touches upon their pain points, elicits an emotional connection, and presents a satisfactory solution.

Keep in mind that various elements, such as camera angles, soundtrack, characters, and emotions conveyed by the story, all work together to draw the viewers into the experience. It is a joint venture indeed.

Last but not least, video storytelling is not merely a sales pitch, as it prioritizes storytelling over product promotion. It offers an immersive and potent approach that is highly effective in promoting engagement.

You want your target audience’s eyes to be glued to the screen when it comes to your brand, right? Well, that’s where video storytelling can help.

What Is Video Storytelling And How Does It Work?

Why Is Video Becoming So Popular?

Video is already among the most popular content formats out there. But, why does it seem like it’s going to be #1 soon?

Well, there are a few reasons. First of all, video has the ability to capture and hold a person’s attention like no other content format.

With the proliferation of smartphones and high-speed internet, video content has become more accessible than ever before.

The rise of social media platforms, such as YouTube, Instagram, and TikTok, has further popularized video content by enabling users to create and share videos with ease.

Video content is also highly versatile, as it can be used for a range of purposes, from entertainment to education, marketing to storytelling. Videos can convey complex information quickly and effectively, and they offer a more immersive experience than text or images alone.

Additionally, videos can be easily shared and have the potential to go viral, which is particularly appealing to businesses and content creators looking to reach a wider audience.

When you add shorter attention spans into this equation, well, it becomes quite clear why video is the future!

What Is Video Storytelling And How Does It Work?Step-By-Step Video Storytelling Tutorial

If you want to take advantage of videos and video storytelling, it is crucial to have a few essentials in mind.

To be precise, you need to follow these steps to successfully craft effective videos of this kind.

Identify your goal and audience

Identify your goal and target audience, as this will help you move forward with confidence. Before you start recording, you need to know why you are recording and who is supposed to see what you are recording.


Create a narrative that is clear and memorable, with well-defined characters. It may be useful to hire individuals with screenplay experience to assist with this.

Pick your format

Decide on a video format that fits within your budget and timeline, whether it be animated, live-action, or special effects.

Production team

Assemble a production team or hire a production studio with prior experience that aligns with your goals. You need professional help if you don’t have the required expertise and staff.

Craft a strategy

Create a strategy that includes social media coverage, press releases, and events to draw attention to your brand and the new video.

Ensure that the promotion plan is in place before the video goes live to start spreading the word immediately.

What Is Video Storytelling And How Does It Work?

Essential Video Storytelling Tips

Now that you have been introduced to the basics it’s time to move on to the tips that are designed to make your videos better.

Let’s take a look.

Repurpose and promote your content through video

Let’s say you have loads of great blog posts that have performed well in the past. Now, they are just sitting there archived and you really have no idea what to do with them.

Well, you could repurpose them!

After putting in the effort of researching, writing, editing, and designing your written content, taking advantage of video storytelling can help you amplify it in new and exciting ways.

Keep your audience’s attention span in mind

When telling a story, it is important to capture and maintain your audience’s attention throughout the entire ordeal. The same applies to video storytelling.

Many people wonder about the ideal length for a storytelling video, and this can vary depending on the platform.

There is a study involving an analysis of millions of Facebook posts containing videos and it determined that the optimal length was between two to five minutes, regardless of follower count.

In some cases, it may be necessary to create multiple versions of your video story at varying lengths.

For example, software company SAP created online ads ranging from six seconds to one minute, based on a TV ad featuring actor Clive Owen telling stories of how the brand's customers utilized its products.


If you want to be successful at engaging and really striking a chord with the audience, you need to keep a few things in mind when it comes to people’s emotions.

You need to know a few methods that almost all experienced filmmakers use. Techniques like slow motion can emphasize the weight of a particular emotion, while exaggerated facial expressions can help the audience internalize the feeling of a scene.

Although video storytelling ads are typically shorter than feature films, the same principles can be applied to create emotional connections with the audience.

Music is crucial

This is one of the oldest ‘tricks’ in the book - the right music can take a video to a whole new level!

Music has a compelling ability to elicit emotions that viewers can relate to events in their lives. The type of music you choose to incorporate into your video story will depend on the mood you are aiming to convey.

While an upbeat track might appear to be an ideal choice, as it induces feelings of joy, studies have suggested that sad music can also have positive effects.

On the other hand, somber music has been linked to better emotional regulation and ignites the listener's imagination. If a slow, contemplative melody fits your storyline and characters, you can opt for that instead of happy tunes.


What’s the point of a great video if it doesn’t stimulate people to take action?

It doesn’t matter what you want to achieve, one thing is for sure, you have to include a CTA somewhere.

Is it a button to subscribe or instructions to visit the official website?

It doesn’t matter. What matters is that you have a mechanism or a button that will guide viewers to where you want them to be at the end of your video.

Quality is your top priority

Although smartphones are capable of recording video content, it is recommended to either invest in professional quality equipment or collaborate with a professional media company when creating paid commercials, brand videos, or corporate videos.

It is important to remember that the quality of your video can shape someone's perception of your company.

Final Thoughts

You now know that video storytelling is a highly effective weapon that you need to have if you want to engage and keep your audience engaged.

This content format can make people feel emotionally invested in your story. And, you can also use it to educate people about your company and its products and services.

Just remember to evaluate your business needs and your marketing strategy to come up with the best possible videos in terms of type, style, length, tone, etc.What Is Video Storytelling And How Does It Work?

Customer Onboarding: Best Practices for Your Business

Customer Onboarding: Best Practices for Your Business

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6 Ways Banks Can Use Personalized and Interactive Videos to Build Customer Trust

6 Ways Banks Can Use Personalized and Interactive Videos to Build Customer Trust

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Why Are Corporate Videos Important To Your Business?

Why Are Corporate Videos Important To Your Business?

Every business can craft videos, but crafting videos with a meaningful purpose is what makes the difference between products/services that sell and those that fail.

Corporate videos, in particular, have emerged as a valuable tool for businesses looking to effectively communicate their brand message, promote their products or services, and engage with their target audience.

By leveraging the power of visual storytelling, businesses can showcase their unique value proposition and establish a meaningful connection with their customers.

If you’d like to learn more about corporate videos and how exactly these can help your business, take a look below.

Corporate Videos: Explained

Why Are Corporate Videos Important To Your Business?

Back in the day, corporate videos were just a conference novelty. But, nowadays, these videos have become an essential element of modern marketing strategies. Corporate videos serve as a powerful tool to attract and guide potential customers through the sales funnel.

By showcasing your brand and communicating its unique value proposition in a dynamic and easily understandable format, corporate videos help establish your company's identity and boost brand awareness.

In today's digital state of affairs, failing to incorporate video in your marketing approach can leave a significant void that can be harmful to your business.

Larger businesses were quick to adopt video marketing. This happened around 2010. But, it wasn't until four years later that smaller businesses with more limited budgets were able to join the trend.

In 2023, this marketing format became ‘accessible’ to almost all businesses out there due to the rising popularity of short format video content and social platforms such as TikTok, Snapchat, Instagram, and so on.

Why Are Corporate Videos Important?

Why Are Corporate Videos Important To Your Business?

Taking advantage of video marketing can provide a streamlined approach for your company to increase brand awareness, traffic, and conversions.

Crafting corporate videos provides a unique opportunity to target specific clients and customers, unlike traditional advertising methods. The data and analytics provided by video marketing are golden to businesses and play a direct role in boosting quarterly or yearly KPIs.

With the emergence of video-focused social media platforms such as TikTok, Instagram Reels, and LinkedIn stories, it is obvious that videos are one of the most engaging content types available.

That’s why Investing in corporate videos can help your company stay competitive in its respective markets. These videos can form the backbone of a company's growth strategy by effectively communicating its brand story and promoting new product launches.

Also, building trust with your target demographic is crucial, and corporate videos can establish your business as an industry leader. Remember, by integrating videos into multiple marketing channels, such as website pages, newsletters, and social media, your company can maintain a consistent and cohesive marketing campaign.

How Effective Are Corporate Videos?

Why Are Corporate Videos Important To Your Business?

If you want to expand your audience reach, it is recommended that you include diverse content in your corporate video that is relevant to your business.

Video content has become a top-notch source for consumers, who are more likely to purchase products or services that have video presentations. Keep in mind that effective communication is crucial for any video, and providing comprehensive information to your audience through the video can be the key to success.

After all, with the fierce ongoing competition today, many businesses have recognized the importance of incorporating videos into their marketing strategy. Yours should be no different.

Corporate Videos In Terms Of Marketing

Why Are Corporate Videos Important To Your Business?

Corporate videos are predominantly designed and crafted for marketing purposes, with the intention of generating demand and ultimately stimulating sales and revenue.

However, advancements in modern technology have presented a unique challenge. Modern consumers are highly engaged in various activities online, such as browsing the web and streaming television, making it increasingly difficult for businesses to capture their attention.

Consequently, marketing experts and enthusiasts aim to create content that stands out. Corporate videos have evolved to incorporate intelligent and sophisticated messaging that aligns with the product or industry, enhancing their effectiveness in engaging with audiences.

Why Video Is The Future Of Your Brand

Why Are Corporate Videos Important To Your Business?

Making a great first impression with potential clients or customers is essential to your business's success.

Video content is the future of marketing. Why, well, it offers a versatile platform to showcase your business's human side or introduce new products.

Corporate videos are especially effective in three ways:

  1. Providing insight into your business's values and unique selling points;
  2. Encouraging viewers to visit your website and engage with your products;
  3. Driving up profits.

The shareability of video content is also a significant contributor to its effectiveness. By creating engaging and unique videos, you increase the likelihood of viewers sharing your content with others.

This shareability trait can have a huge impact on your business's growth, improving KPIs such as sales conversions and online traffic.

Video content has the potential to affect every aspect of your marketing campaign, from in-person presentations to SEO, social media, and exhibition booths. By using video, you can create a strong visual impact that draws in your target audience from the very beginning.

On top of that, just remember that socials such as TikTok and Instagram Reels are only going to get bigger. And, that the demographic dominant there is the future global consumer force.

Video And Brand Awareness: Connection Explained

Why Are Corporate Videos Important To Your Business?

Having a corporate video strategy at your disposal provides a firm base for building and refining your general marketing strategy.

To maximize its impact, many successful businesses follow the 80/20 rule, where they spend 80% of their marketing budget and effort on promoting the video across all platforms, such as the company website, social media, and email campaigns.

Since a majority of people consume content on their mobile devices, it's crucial to optimize your video for mobile viewing. In 2022, video content hit 80% of mobile data traffic, making it an essential element of your marketing strategy.

That is why incorporating videos into your online presence helps optimize your profiles and website, which in turn enables search engines and social media algorithms to push your content to a larger audience.

The Most Popular Video Platforms For Brands

Now that you are aware of how powerful video social platforms can be if you manage to produce quality brand videos, let’s walk you through the most popular platforms of this kind out there:

  1. Instagram
  2. TikTok
  3. Facebook Watch
  4. Snapchat
  5. YouTube
  6. Vimeo
  7. Twitter
  8. Periscope
  9. Pinterest

Consider establishing your business presence on some of the platforms listed above. These have huge user bases and many companies have already established their brands there.

Final Words

Do not forget that both short-form and long-form videos can be powerful tools for your brand to spread its message, reach new audiences, and ultimately drive sales. But, you have to know how and what you need to film to make this happen.

Nonetheless, it would be smart to incorporate video content into your marketing campaigns. That is the only way to stay ahead of your rivals. Connect on a deeper level through video content and you can expect great results in return.

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Customer Onboarding: Best Practices for Your Business

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6 Ways Banks Can Use Personalized and Interactive Videos to Build Customer Trust

6 Ways Banks Can Use Personalized and Interactive Videos to Build Customer Trust

Introduction Personalized videos have become a powerful tool for banks to build customer trust and loyalty. By leveraging the personalization and interactivity of videos, banks can communicate more effectively with their customers, enhance their customer experience, and build long-lasting relationships. In this article, we will explore 5 ways banks can use personalized videos to build …

10 Types Of Videos And How To Use Them

10 Types Of Videos And How To Use Them

If you're running a business, you know that creating a variety of videos with different purposes is key when it comes to engaging your current and potential customers.

For a start, keep in mind that there are numerous types of videos and video categories to choose from. Choose the types of videos that will allow you to produce content that easily connects and resonates with your audience while promoting your business and its offerings.

That’s why it is important to first dive into the essential types of videos and how to use them to reach your business goals.

10 Types Of Videos And How To Use Them

Live-Action Videos

Live-action videos are the types of videos that feature real-world footage and often include real people. It's a popular video style, in part, because of its accessibility.

Live-action videos can vary in quality, from simple smartphone clips to high-end productions. They can also be scripted, such as talking head videos, or unscripted, such as interviews.

Talking head videos

Talking head types of videos feature a person speaking to the camera, whether they are looking directly at it or slightly off to the side in an interview-style format.

These types of videos are great for showcasing an individual's expertise on a specific topic, which makes them a popular choice for thought leadership content.

Since the focus here is placed on a single person, it's an effective way to establish a strong and personal connection with the audience.

Vlog videos

When talking head types of videos are produced as a series, they can be considered a vlog, which is essentially a video-based version of a blog where individual videos replace written blog posts.

Vlogs are popular among companies for answering frequently asked questions, sharing updates, and introducing new products. The content for vlogs can be as diverse as it is for traditional blogs, covering a wide range of subjects.

When creating a company vlog or filming talking head videos, it's essential to consider who will be the face of the content. You may opt to use one individual or a small team that can take turns appearing in each episode.

Interview videos

Interview-style types of videos can be an excellent addition to your video collection and a powerful way to engage your audience and demonstrate your knowledge and expertise in your industry.

These types of videos can be filmed with one fixed camera or multiple cameras for a more dynamic feel. They typically involve an on-camera talking head being interviewed by an off-camera interviewer.

The interviews themselves can cover a wide range of topics, from offering advice and discussing industry trends to showcasing your company culture.

Animated Videos

Animation is a popular and engaging style of video, often used for creating explainer types of videos and brand stories.

Whether it's as entertaining as a childhood favorite cartoon or as practical as an illustration of a concept, there are numerous different animation styles to choose from, including:

  • 2D animation
  • 3D animation
  • Motion graphics
  • Animated typography
  • Stop-motion animation
  • Whiteboard animation.

2D animation is the most classic-looking style, while 3D animation has a more Pixar-like feel to it. Motion graphics are perfect for explainer videos as they use a clear, minimalist style to illustrate a concept, while animated typography is ideal for videos where the text is the most important element.

Stop-motion animation involves capturing movement one frame at a time using real objects. This style can be achieved with various materials, such as clay or plasticine for claymation, and paper for cut-out animation.

Stop-motion animation often creates a whimsical feel to the animation.

Whiteboard animation is an easy and accessible form of animation that looks like a doodle on a whiteboard. There are numerous low-cost tools available that can enable even those with less artistic ability to create a whiteboard-style video. It's a great way to engage audiences with its simplicity and creative approach.

Mixed Media

Mixed media types of videos involve the combination of two or more forms of media, such as live-action footage, animation, and stock photography.

These videos provide versatility and creativity and allow for the use of different mediums to convey a message. They can include actors to create a personal connection, animation to clarify concepts, and real screenshots to showcase software features.

The potential applications are vast, and the use of stock footage instead of hiring actors can result in cost-effective and impressive videos.

Screencast Videos

A screencast, which is also referred to as a screen-recorded demo, is among the types of videos that directly records your website, software, or app.

This type of video is an excellent way to showcase your product in action, enabling you to emphasize its benefits and create realistic expectations for potential customers.

Since you're recording straight from your product, all you need to add is a catchy soundtrack and voiceover, which makes screencasts one of the most cost-effective video types to produce.

Screencasts are versatile types of videos and can be used both before and after a sale. Pre-sale, they're ideal for demos that allow you to highlight your product's amazing features and win over customers.

If your product is an app, you can even post the video on the App Store to boost downloads.

Post-sale, screencast videos make excellent tutorials, enabling you to demonstrate how to make the most of your product.

Text Overlay Videos

Video consumption on social media often occurs without sound, with up to 85% of Facebook videos being viewed silently.

As a result, a type of video has emerged that incorporates overlaid text with b-roll and/or still images, often with pan or zoom effects added. 

These text overlay types of videos are typically accompanied by background music, which can enhance the story's impact for viewers who turn on the sound.

Text overlay videos are well-suited for creating how-to content or conveying simple narratives.

Social media-focused publishers like BuzzFeed helped popularize this format, with their Tasty page frequently using it to share recipes. The format involves showing the recipe being prepared in video clips while the ingredients and simple instructions are overlaid as text.

Live Stream Videos

Live streaming is a relatively new and increasingly popular format among the types of videos that you can use to promote your business and its offerings.

Live stream technology enables you to share content with your audience in real-time via social networking platforms such as Facebook and YouTube.

Live stream types of videos are great if you want to stand out in the crowded online space. What's great about live streaming is that you can save your stream after it ends, so your audience can catch up on what they missed in real-time.

Also, companies have only recently started realizing how great live-streaming sessions can be. Make sure you hop on this trend while it’s on the rise.

Interactive Types of Videos

Interactive videos are a great way for your company to get its audience engaged and involved in the viewing experience. These types of videos offer a level of control that you don't get with passive watching.

With interactive videos, viewers can make decisions, answer questions, and even buy products without ever leaving the video.

These interactive features are awesome for keeping viewers engaged and on the page longer, which gives you valuable insights into their behavior.

You can use this data to make smarter content and marketing decisions. Interactive videos aren't just fun, they're also a practical solution for reaching a diverse group of people.

For instance, a real estate agency could use an interactive video to target two different audiences - potential buyers and sellers.

By creating separate pathways for each group, you can give them the information they need without boring them with stuff that doesn't apply to them.

360 Degree Videos

Viewers get a more immersive experience with videos that can be seen in 360 degrees since it allows them to observe the video from all different perspectives. This is a clear sign that you need to consider taking advantage of these types of videos.

This type of film is fantastic for showcasing a product since it enables viewers to examine the product in great detail. This not only promotes revenue but also develops trust.

The fact that 360-degree movies can be utilized to conduct a virtual tour also makes them an ideal marketing tool for companies operating in the hospitality industry.

These movies can provide viewers with an engaging experience by presenting the entirety of the scene, which gives them the impression that they are actually present.

Customer Testimonial Types of Videos

Video reviews or testimonials are one of the most effective ways to demonstrate the value of your product or service.

While creating a video about a customer's experience, it's necessary to simulate an interview. It is suggested that you ask your customers questions that allow them to express their true opinions regarding your items or services.

This allows you to capture the emotional effect of their event and create a story that seems authentic and real.

The key to creating an effective customer story film is to demonstrate the issues or pain points that your consumer faced before discovering your product or service. This lets you connect with potential customers who may be experiencing similar issues.

By demonstrating how your company's solution can solve these difficulties, you may demonstrate the value of your product or service in a way that is simple to comprehend and effectively engages potential buyers.

Whiteboard Videos

Whiteboard videos are a type of video that showcases an off-screen illustrator's hand-drawing graphics that align with a voiceover.

This approach, which involves using a whiteboard, markers, a voiceover, and editing software, is a cost-effective option for businesses with limited marketing budgets.

Whiteboard videos are ideal for conveying concepts and ideas, as the graphics appear in real-time in conjunction with the voiceover.

Final Thoughts

All of these types of videos have their benefits and challenges, as well as different levels of production complexity and costs.

It’s important that you understand how these types of videos fit your business needs if you want to take full advantage of this content form.

Customer Onboarding: Best Practices for Your Business

Customer Onboarding: Best Practices for Your Business

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6 Ways Banks Can Use Personalized and Interactive Videos to Build Customer Trust

6 Ways Banks Can Use Personalized and Interactive Videos to Build Customer Trust

Introduction Personalized videos have become a powerful tool for banks to build customer trust and loyalty. By leveraging the personalization and interactivity of videos, banks can communicate more effectively with their customers, enhance their customer experience, and build long-lasting relationships. In this article, we will explore 5 ways banks can use personalized videos to build …

The Best Video Landing Page Guide In 2023

The Best Video Landing Page Guide In 2023

Utilizing a video landing page could be the key to increasing traffic, generating leads, and engaging more potential buyers. This guide looks at how to do it effectively for maximum results.

The Best Video Landing Page Guide In 2023

Online videos are an extraordinary and compelling way to grab people's attention and quickly share valuable and entertaining content.

However, videos provide more than just amusement - they also give conversion power. This is especially true for the video landing page.

Of course, you can't just add a video and expect your conversion rate to skyrocket magically. Numerous factors can make the difference between minor conversion increases and game-changing shifts.

What is a Video Landing Page?

A video landing page is a landing page with a video that illustrates the product's or service's value to attract visitors' attention and convert them.

Video landing pages can have a video as the page's centerpiece. Still, it can also function well alongside text and images to help further convince visitors of the value of your offer. Regardless of how you use video on the landing page, it is an excellent method to set your company apart from the competition and truly wow your audience.

Benefits of landing pages with videos 

Technically speaking, video landing pages fulfill the same task as their text- and image-based counterparts. However, in terms of business and marketing, there is a big difference.

Here are a few of the numerous advantages of incorporating a video landing page on your website.

Improve Conversion Rate

Video content generates leads and conversions by capturing attention and establishing an emotional connection with viewers. Instead of scrolling through a chunk of text, your audience can grasp your offer at a glance. Any questions they may have can be quickly addressed, instilling early confidence and increasing the possibility of a conversion.

In fact, using a video on landing page may be the most effective way to boost your conversion rate. Take a streaming service, Globoplay, that worked with Blings to incorporate landing page videos into their marketing. Personalized, dynamic videos provided viewers with unique content and compelling CTAs, resulting in a 175% rise in conversion rates!

Capture Visitors' Attention

One of the most challenging tasks in raising conversion rates is actively engaging your prospects. Luckily, the video landing page excels in this area. When executed correctly, a video's "hook" piques people's interest and motivates them to watch more and discover how the story will unfold. Once you have prospects' attention, converting them is much easier.

Video satisfies our tendency to multitask online and our shorter digital attention spans. If your pages consist of only written content, the only thing visitors can do is read. However, while watching a video, you can engage them with interactive video elements and motivate them to deepen their interest in your offer. All of this makes videos far superior to text in terms of capturing attention.

Build Brand Association

A video landing page is an excellent way to communicate your brand's essential features. Video is far more effective than copy in conveying brand personality. Infusing your business's personality into landing page videos can enhance brand recognition, increasing the likelihood that viewers will convert later.

Also, as humans, we respond strongly to emotional cues. So, by combining your brand values with the video storyline that evokes desirable emotions in your audience, you will be on the path to success. If your video landing page achieves this, it creates a powerful brand association that will remain in the minds of your prospects.

Ideal Explanation Tool

Buyers will click away and find another solution if it takes too much effort to access the information they seek. The video landing page is a great tool to ensure this scenario never happens on your pages. It offers a quick solution to explain things in a detailed manner. With the video landing page, you can present information clearly, briefly, and in an exciting way.

A landing page video is the only media that combines showing and telling in a single format. It enables in-depth descriptions that are much more detailed than a few remarks on photographs. A video landing page can also show the product's appearance from numerous angles rather than a static image from one viewpoint.

How can you use a landing page video?

You may use video on landing pages in a few different ways, including:

  • Hero Video Landing Page - Replaces landing page's typical hero image. It is placed front and center, above the fold, and immediately draws viewers' attention. This layout is popular for videos with a goal to pique the visitors' interest as soon as they open the page.
  • Supporting Video Landing Page - A supporting asset located lower on the page, below the fold. This kind of landing page video is excellent for providing customers with additional details about your offer.
  • Background Video Landing Page - Acts as a background animation to draw attention to the headline, a button, or a form. It's an excellent method to get people's attention since it makes them feel like they're within the experience.
  • Pop-up Video Landing Page - Displays when visitors click the play button or first land on the page. It's excellent for keeping your page clutter-free and letting visitors choose how they want to engage with your website content.

How to create an effective video landing page?

Video landing pages can provide multiple benefits to your business. But how do you build an effective one?

Follow this step-by-step guide to learn how to build a video landing page that brings results.

Determine Goals and CTA

To begin, you must establish a clear goal for your video landing page. Determine the page's purpose and what you hope to achieve. Do you sell a physical product? Provide consulting or food delivery services?

Whatever your business does, by establishing goals in advance, you can focus on developing a page that is relevant to your target audience.

You should also think about your call to action (CTA). It is typically a button that prompts the visitor to fill out a form. You can have your CTA visible throughout the video, only at the end, or at specific points.

Video marketing platforms like Blings allow you to easily add an interactive CTA directly to your video to drive engagement and conversions instantly.

Choose the Type of Video

Your business and objectives should determine the type of video landing page you select. A landing page for a food delivery company will look quite different than one for a SaaS firm. Consider how your video aligns with your offer, and choose the best solution to demonstrate your key selling points.

  • Product Demo Video Landing Page - A demo video landing page is a fantastic approach to simplify the purchasing process. It highlights the value of your product by demonstrating how it works in real life.
  • Testimonial Video Landing Page - Social proof is an excellent strategy for establishing trust with prospects. Use testimonial videos on the landing page to demonstrate customer success and instill confidence in your brand.
  • Explainer Video Landing Page - Explainer videos provide visitors with concise information they need to know about your service or product. They concentrate on a specific issue and how your company addresses it in a unique and helpful way.
  • Promo Video Landing Page - Use the promo video landing page to entice visitors to learn more about your offer. Also known as hype videos, they are like teasers that give a taste of what prospects get when they buy your product or service.  

Consider Video Placement

When it comes to video placement, above-the-fold hero videos are the most popular. It's the model where video replaces a classic header image. And, while it works perfectly in many cases - there are more options.

You can also add your video as a supporting element further down the page. This strategy is highly effective if you have a video that gives more details about the selling point that is in the lower sections of your landing page copy.

Create Video Content

Nothing is more crucial to your video landing page's success than the content. While several elements play a part, the one thing that truly differentiates your company from competitors is the video content you create.

Your content has to match your goals and CTA perfectly. It should have a compelling storyline and a range of possible variations. You may also want to do A/B tests to determine the option that brings the best results.

Most importantly, make sure that your video is valuable to the viewer. The most fantastic way to accomplish this is to personalize your videos. This means that while you create content, you should think of who might be watching it and adjust your storyline to wow them. With Blings, you can create highly-personalized videos that are unique for each viewer and based on real-time data for the most relevant content.

Each video landing page should include the following elements:

Hook - People's short attention spans and resistance to sales messaging cause them to become easily bored (or furious) when interacting with online material. Therefore, your video's initial three seconds are vital to its success. 

Grab the audience's attention by immediately addressing a specific issue, outlining the first step in a tutorial or guide, or discussing anything you believe they'll be interested in.

Core Content - Once you have users' attention, it's crucial to keep them engaged. To keep things dynamic, use the proper transitions, and present your main point clearly and concisely.

Consider including captions or text on-screen in your videos. These are excellent features for the segment of your audience that watches without sound. Also, text can help you stress the most critical aspects.

CTA - In the first step of the video development process, you choose a purpose for your video landing page and what you want viewers to do after seeing it. Now it's time to ensure you achieve that aim with a clear CTA.

To achieve the best results, highlight the place in your video where the viewer must look to do the desired action (i.e. use an animated arrow or a character that points in the direction of a button). Bonus tip: use verbs for your CTA such as "sign up", "grab", "try", "book", etc. These words encourage immediate action.

Video landing page best practices

If you want to create an effective video landing page, consider utilizing some of these best practices.

Create Personalized Videos

Who is your target audience? Would they prefer an illustrated explanation or watch the actual employee discuss it?

By tailoring your content to a specific visitor, you are addressing the questions and needs of one particular consumer. The video on the landing page, like a real-life salesperson, should be pleasant and personable. It has to create a strong connection with your prospect.

Blings allow you to create personalized, interactive landing page video in which visitors can interact with different sections of the video to learn more about specific features.

Blings enable you to produce personalized, interactive videos where users can engage with different elements of the video to better understand specific features of your product. This allows your brand to speak directly with your target audience and build authentic connections that increase trust.

Keep Videos Short

Visitors want quick answers. Try to express the benefits of your offer in 30-90 seconds. It gives you just enough time to convey the importance of conversion effectively and efficiently. Also, make sure to be very specific about the one action you want the visitor to take.

Since most people choose to give up when presented with too many options, more clarity in video helps ensure higher conversion rates. Therefore, remember to keep your video short and to the point.

Smartly Design Page

The design of the video landing page can have a significant impact on engagement and conversions. Create an eye-catching design that revolves around the experience. Remove sidebars, headers, and other elements that could distract visitors from performing the desired action.

Keep in mind that the sole goal of your landing page is to persuade visitors to do a particular action, such as signing up or buying. By simplifying the page, you'll be able to direct the audience's focus to the video, which content is created to make that action happen.

Avoid Autoplay

In general, it's best to stay away from autoplay. Simply put, nobody wants to do anything they didn't agree to.

However, consider using quiet video as your background if you really want to use auto-play. Your users will have a less intrusive experience while getting the benefits of autoplay.

If you're unsure whether to use autoplay - test it. Then, go with what your audience responds the best with.

Produce Quality Video

You have a brief window of time to grab your visitors' attention. Your product will only appear to be of good quality if your video looks great.

Use a platform that lets you develop a high-quality video for the landing page. Blings allows you to create dynamic, data-driven videos with interactive call-to-actions.

Blings' MP5 videos are perfect for landing pages, allowing users to experience unique journeys as interactive video elements modify content to change the flow of the video. This way, you're building stronger customer connections and maximizing conversion possibilities.

Provide Valuable Information

People listen when you share valuable and entertaining content. The easiest way to achieve that is to understand your customer's issue and explain how you would resolve it. Always offer clarity, and maintain a genuine approach.

Remember to be authentic - the viewers must believe what you are saying. Write the script as if you were speaking with a customer in person. Include relevant information for your audience and make it clear what benefits your product or service brings them.

Optimize for SEO

Although search engines can't watch your video, you should give them text-based information that describes the video's subject matter.

The following are some basic video optimization steps:

  • Create helpful video content: Google ranks content based on its usefulness, so develop a video landing page that provides valuable information in addition to selling.
  • Incorporate interactive elements: Add interactive video elements to prompt users to stay longer on your page and take action.
  • Add video metadata: Metadata is a textual description of a video that helps search engines understand it.
  • Use captions: Captions provide search engines with additional information about the content of the video on the landing page.
  • Test and analyze: Constantly monitor your videos' performance and look for methods to improve them.

Bonus tip: Keep an eye on the overall page speed. Create backlinks and build a proper sitemap to help search engines recognize and index your video.

Video landing page: Make the most of it

You made it through our video landing page guide! You now have everything you need to reach your goals and increase conversions with stunning video landing pages.

After all, the goal of including a video on the landing page is to boost the page's conversion rate. In that sense, remember that your landing page video does not exist on its own. It must be consistent with your brand and work well with the other elements on the page.

However, we understand that video production can be challenging - particularly if you're just starting out. That's why Blings offers features that help you create videos that fit your brand and contribute to establishing a high-performing landing page. Contact us to get started today!

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