Use Case
After the final whistle, Ironbridge FC follows up with a personalized video that thanks the fan for coming and asks how matchday actually felt. Instead of a generic survey link, it opens on the stadium still glowing from the night, greets the fan by name, and gathers a quick rating with tappable chips right in the video, so sharing feedback takes a tap while the experience is fresh.
The response then branches: a happy fan is thanked and pointed to the next fixture, while anyone who flags a problem, long concessions lines or a parking headache, is routed to detail it so the club can act. Because it is tied to that fan’s actual attendance, the questions are relevant and the response rate climbs.
Outcome
Quick, personal post-match feedback surfaces experience issues early, strengthens the matchday product, and shows fans the club is listening.
