Use Case
Boehringer Ingelheim used personalized MP5 video as an automated concierge to educate the sales force and drive clinic sign-ups for the Vetsperity loyalty program, in a two-phase rollout replacing static launch emails and brochures.
Outcome
33% CTR in Phase 1 (sales team), 12% CTR in Phase 2 (clinic enrollment, ~3x industry average), 95% completion rate, 285% performance increase, 43% increase in new payer growth.
