Use Case
When a guest joins the Aurelian Circle, the group’s loyalty program, they receive a personalized video that turns a dry benefits page into a genuine welcome. It greets the new member by name over their own membership card, then walks them through how points are earned on stays and dining and what their first tier already unlocks, so the program feels approachable from day one.
Everything is tailored to the individual, from the card and name on screen to the perks most relevant to how they travel, which makes the value click far faster than a text-heavy email. A clear next step, booking that first qualifying stay, sits right in the video, giving the member an easy way to start earning while the excitement of joining is still fresh.
Outcome
By making the benefits easy to understand and act on, the group activates new members sooner, encourages that important first booking, and sets the tone for a lasting, loyal relationship.
