Blings and Bloomreach partner to bring Smart Video to every customer journey

Blings is now an official Bloomreach partner. The agreement brings Smart Video into Bloomreach Engagement, so marketers can turn the customer data they already hold into video that adapts to each person at the Moment of Open.

The partnership launches first with Bloomreach’s Australia and New Zealand (ANZ) team, followed by an accelerated rollout in the US. Bloomreach sales, solutions, and customer success teams will introduce Blings to brands that want richer, more relevant lifecycle communications.

“Bloomreach gives brands a real-time view of every customer. Blings turns that view into Smart Video the customer actually wants to watch. Together, we close the gap between knowing your customer and engaging them.”

Yosef Peterseil, Co-founder and COO, Blings

Why this partnership matters

Brands have the data. Their communications rarely show it. Bloomreach Engagement already unifies real-time customer and product data across 13+ channels for more than 1,400 brands. Yet most of that intelligence still lands in the inbox as static text and images.

This is the insight-to-action gap. Teams know who the customer is, what they bought, and what they need next. Producing creative that reflects all of it, for every customer, has been out of reach. Until now.

Blings closes that gap. Together, Bloomreach and Blings help marketers:

• Activate existing data by turning Bloomreach profiles and events into Smart Video, without new data pipelines
• Stay current at the Moment of Open so offers, balances, and recommendations reflect the latest data, not the data from send time
• Scale without production bottlenecks because one Smart Video template personalizes for every customer, with no designer dependency
• Protect customer data through On-Device Generation: Blings never sees or stores your PII

How it works

If you can send a personalized email in Bloomreach, you can deploy a Smart Video. Blings fits into the workflow your team already runs:

1. Design once. Build a Smart Video template in Blings, or start from the AI Smart Video Generator.
2. Map your data. Connect template fields to Bloomreach customer attributes and events: name, tier, last purchase, or next best offer.
3. Drop in the Smart Video Link. Paste it into a Bloomreach campaign or scenario like any other personalization tag.
4. Generate on demand. Each Smart Video assembles itself on the customer’s device at the Moment of Open. Nothing is pre-rendered, stored, or re-sent.

The Blings and Bloomreach teams are now building a deeper technical integration to make this setup even faster. We will share details as it rolls out.

“Our architecture was built to plug into the stack marketers already trust. Bloomreach is the natural home for it: real-time data in, Smart Video out, with zero tech debt.”

Yonatan Schreiber, CEO, Blings

What Bloomreach customers can build

Smart Video works across the full customer journey. A few places Bloomreach brands can start:

Because the Smart Video Link pulls fresh data at the Moment of Open, every one of these messages stays accurate even if the customer opens it days later.

What’s next

This is the start of a long-term roadmap. Blings will work directly with Bloomreach teams in ANZ and the US to bring Smart Video to their customers, with joint enablement, a deeper technical integration, and shared customer programs on the way.

Already on Bloomreach? Ask your Bloomreach account team about Blings, or book a demo with us to see your own data come to life in Smart Video.

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