Blings and Live Nation VIP at CRMC 2026: on-demand personalization and fan loyalty

Blings will join Live Nation VIP at CRMC 2026 — the premier Customer Relationship Management Conference — to share how on-demand personalization transformed their fan engagement strategy and drove a 12.3x ROI on monthly newsletters.

Blings COO and Co-Founder Yosef Peterseil will take the stage alongside Evan Abrams, Head of Operations and Marketing at Live Nation VIP, for a session titled “Redefining fan engagement: How Live Nation VIP uses dynamic video to drive new horizons in loyalty.”

What the session covers

For Live Nation VIP, the challenge was clear: traditional CRM approaches were too static to match the energy of live music. The team needed to deliver high-touch, personalized communication at global scale without adding engineering overhead or creating data decay in the gap between message send and fan open.

Yosef and Evan will walk through how Live Nation VIP moved from static, transactional messaging to interactive, live journeys powered by Blings’ on-demand generation. Attendees will get an honest look at:

• The data and creative gaps that made CRM personalization at scale difficult
• How Live Nation VIP deployed a Dynamic Master to generate unique fan experiences without manual re-production
• The role of client-side architecture in enabling real-time accuracy at the Moment of Open
• The measurable impact on retention, fan sentiment, and loyalty program engagement

This is not a product pitch. It is a candid session from two practitioners who navigated the implementation challenges firsthand and came out with a strategy that works.

The results: 12.3x ROI on monthly newsletters

Live Nation VIP’s deployment of Blings produced measurable results from the first campaign. By replacing static email content with live, data-driven video journeys, the team closed the Insight-to-Action Gap and delivered personalized fan experiences at enterprise scale.

Want the full numbers? Read the Live Nation VIP case study to see exactly how Blings’ on-demand generation drove a 12.3x ROI on monthly newsletters.

Join us at CRMC 2026

CRMC is the premier event for CRM and loyalty marketing leaders. If you are working on personalization at scale, this session was built for you.

Register for CRMC 2026 at thecrmc.com and add our session to your agenda. We would look forward to seeing you there.

Yosef Peterseil is COO and Co-Founder of Blings, the Universal Personalization Platform built for enterprise CRM teams. Evan Abrams is Head of Operations and Marketing at Live Nation VIP.

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