What’s the Best Way a Business Can Handle Customer Experience Personalization?

What’s the Best Way a Business Can Handle Customer Experience Personalization?

Consumers today have high expectations for the companies they do business with. They don’t just want a product or service. They want a customer journey. It’s a real challenge for businesses to craft that journey, with so many details to plan and execute. Among the most effective strategies to do so is to focus on customer personalization to build a more meaningful experience.

What Is a Customer Journey?

Understanding what a customer journey is the first step to building one for your customers. Everyone understands that there are certain things you need to know about your customers, who they are, what they’re looking for, and how you can give it to them. However, the customer journey represents a comprehensive look at what’s really happening when customers interact with your business.

Not all businesses have the same customer journey. You can look at a traditional retail store and plot out the journey fairly simply as needing to buy something, evaluating options, going to the store, making the purchase, and using the product.

However, customer experience mapping is far from that simple for most online businesses. Instead, these businesses need to identify how customers are finding them, how they interact with their websites, the impact of follow-up marketing, how reviews factor into the equation, and more.

How Can I Handle Customer Experience Mapping?

Because every business is unique, there isn’t a sure-fire way to put together a customer experience map. You could have certain factors at play those other businesses wouldn’t ever have to worry about. In many cases, developing a better understanding of the consumer decision journey is best handled by relying on data.

Ideally, you should have access to a wide range of analytics for your store, website, marketing, and more. With this data, you can begin to shape a model of how your customers interact with you throughout the customer journey. What are your click-thru rates for ad campaigns? Are you dealing with abandoned carts? How do customers respond to follow-up emails?

By asking yourself the right questions, you’ll be able to develop a more accurate model of how customers are really using your business. From there, you can address stress points and make improvements as needed.

What Is Digital Customer Experience?

A digital customer is one who is interacting with your business strictly or primarily online. This isn’t the same experience as somebody has physically going to a store, so it can’t be handled the same way by your business. Instead, you need to be implementing specific digital strategies in order to evaluate what is digital customer experience and how you can improve it.

There are more tools than ever available today to improve the digital customer experience. For one thing, the consumer decision journey now extends far from your website. Businesses have a range of social media and paid marketing campaigns that are also critical to the digital customer experience and often the first point of contact. Making these elements dynamic and meaningful can really improve how a customer sees your business.

How Do Personalization and Customer Experience Go Together?

Many of the tools available today for improving customer experience focus on customer personalization. Businesses are able to make a truly personal connection with their customers, which in turn helps promote sales and encourage repeat business.

There are many different ways that businesses can implement personalization and customer experience to achieve the best results. One of the simplest examples is the use of a customer’s name in your correspondence. That’s a basic feature of most email and other communication management platforms, but even that makes a difference.

Today, there are many more opportunities for advanced personalization. With the right data, you can provide a highly tailored customer experience that can identify what your customers are looking for and make it easier for them to find it. In doing so, you provide a faster and more straightforward customer journey.

How Can I Make Customer Experience More Dynamic?

When it comes to the customer experience, businesses need to understand what types of content are most likely to lead to a sale. For almost any customer base, that means video. Customers who would lose interest in reading through product descriptions or other content are more likely to hang around for a video that delivers that information instead.

Whether for your website, social media, or other marketing, videos simply perform better than text and images. Video content also provides businesses with another opportunity to really establish their brand and build a more meaningful connection with their customers. Your videos can implement your unique voice, style, and tone to distinguish your brand in the eyes of your customers.

Can Video Content Be Personalized?

There are plenty of personalized customer experience examples out there, but chances are the only ones that come to mind are text-based, like putting someone’s name into an email header template. It’s not like you can film unique videos for every single customer, but there are still ways to implement personalization into video content.

A video can be personalized with a wide range of elements, much like any other type of content. Customer names, locations, or even targeted content can be implemented. Of course, pulling this type of ambitious campaign off would be a real challenge for just about anyone. However, you can implement your own video personalized customer experience examples with the right tools.

How Can I Deliver a Personalized Customer Experience With Blings?

Blings is a personalized video solution that makes it possible for businesses to integrate true personalization into video content. The platform is highly effective and can easily scale to meet the needs of any business.

The data-driven platform lets you make campaigns that feature real-time video personalization, including a wide range of interactive features to further enhance customer engagement. Blings also provides businesses with comprehensive analytics so that they can better craft the customer journey.

Does your business need something new, a better way to reach your customers? You can get started with Blings today and find out how far innovative video content can take your business.

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Best Practices for Improving Customer Experience with Personalized Video

Best Practices for Improving Customer Experience with Personalized Video

Every business owner or marketer can agree that one of the most important keys to a successful business is a great customer experience. It creates an audience that feels that they are being heard, and the company cares for their experience with the brand. Now, you can improve your client’s journey even more by using customized videos, made just for them!

What is a customer experience?

Customer experience is how your customers feel about your brand and their interaction with it. You would want your clients to have as many pleasant experiences as possible, so they will continue coming back. The customer experience is affected a lot by the emotions you create among your customers. The happier they will be – the more engagement you will have. One of the best ways to speak directly to your client’s emotions is by using a personalized video marketing strategy. This strategy allows you to address the needs of each of your clients individually, speaking in their ‘language’ and offering them a solution or service that fits them perfectly. This establishes the connection your customers feel towards you as they experience that the brand cares for them and acknowledges their issues by offering them the best solution.

Why is customer experience important?

The power to make or break a business lies within the people. In the era of social media, one bad review on Facebook can easily lead to a ‘cancel culture’ and can erase your chances for meaningful conversations. One really good review, on the other hand, can take your business to another level! And that’s why customer experience is so important. A happy customer will bring you a bunch of other happy customers and so on. Digital video marketing will require you to dig into your database to learn about your client’s needs and provide them with the most personalized experience you can offer. This is why you should use a platform like Blings. That allows you to use video personalization in the most effective way that will take into consideration your client’s experience and make it easier for you to reach the hearts of your audience!

So what are the best practices to improve customer experience?

There are a few things you can do to improve your customer experience:

  • Build a strategy
    Although it goes without saying, it is quite important to build a customer strategy that will frame every interaction with your audience. Interactions should be very well -thought-through so you can create the most suitable and relevant video content for them. This also applies to B2B videos. Whether you are reaching out straight to your clients or building a B2B relationship, you need to have a game plan in which you’ll review how satisfied your customers are so far and how you can improve that in the future even more.
  • Take the time to get to know your audience
    To create an impeccable customer experience, you need to get to know your customers first. Individually. Not all people are the same, not all of them have the same experience or needs, and each of them needs to be addressed differently. You can say that all of your clients do have something in common, which is the need for your product or service, but beyond that, each is unique. Every client of yours will react differently to each interaction and you need to spend some time to get to know the best way to reach any of them, to make them feel valued and important to you, which will get you a loyal and trusting audience.
  • Get feedback from your clients and apply it
    The people that know best what your clients need are your clients. They will have an accurate vision of what the ultimate service for them should look like and what they would like to get from you and how. Then, you will be able to collect the feedback you received, edit it so that it fits the company’s messaging, and make sure it matches with the actual service you can provide, thus creating a perfect connection between what the customers need and what you as a brand need. When you are using a solution that includes personalized videos, you will get all the data you should know, including A\B testing, so you could have some kind of a clue of what your audience needs and reacts the best too.

When it comes to customer experience in general, sometimes it’s better to use some technology. It can help us understand people’s behavior better and provide data about your customer’s needs which will allow you to create the best-personalized content, and will lead to a great customer experience.

If you want to know a little bit more about Blings technology that can get you just that, reach out to us and we will be happy to discuss with you our offers!

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How Can I Use Personalized Interactive Video to Improve Customer Engagement?

Bringing in new customers and retaining existing ones is a constant challenge for businesses of all kinds. Luckily, there are plenty of tools available to help. Interactive video could be just what you need to improve customer engagement, and an interactive video platform can help make doing so a breeze.

How Can I Use Personalized Interactive Video to Improve Customer Engagement?

Why Does Customer Engagement Matter?

Customer engagement plays a vital role in how you interact with your customers. It builds a personal connection and establishes an identity for your brand. Businesses that effectively engage their clients are able to drive revenue growth, increase retention, and make more effective use of their resources.

Businesses rely on many different points of contact to bring in customers. Whether through your social media or video advertisers, you want to be sure that your efforts actually have the desired effect. If your content is falling flat, then you’re wasting time and resources.

Engaging content can be used to better guide the customer journey. Every customer will go through certain steps with your business, from discovery to purchase to follow-up. It’s possible to lose your hold on customers at any point, so every step needs to be engaging.

Understanding how to successfully implement engaging content will have a major impact on how well your business does. That means you need to be able to identify who your customers are, what they want, and what the best way to give it to them is.

Why Are Videos for Businesses So Engaging?

There’s no question about it. Video content is much more engaging than the alternative. If you’re still relying on text and image social media, static banner ads, or even solely text UI elements, you’re falling behind. Video is a more dynamic and engaging format that can really take hold of your customers.

The customer journey is like a story, even if your customers don’t realize it. Videos provide a narrative link that can run through that entire journey, giving you fuller control over the customer experience. Starting from initial contact through video advertisers, every step should be guided through this format.

While information can be communicated through text alone, it doesn’t accomplish the same effect. For one thing, videos stimulate two senses, both sight and hearing. From that perspective, it becomes very clear why videos are more engaging. They truly captivate customers, driving your message home.

How Can Videos for Businesses Be Personalized?Personalized Video

The other most effective of engagement is personalization. You can see this in how so many types of communication rely on personalization as simple as including the customer’s name. In doing so, they make the message seem like it’s really addressed to them, rather than simply being encountered.

Making a video personalized is somewhat more of a challenge. The tools haven’t always been there to do so, but they are now. With the right solution, your business can implement personalized videos in a wide range of different ways to increase your customer engagement even further.

You might have elements within a video that incorporate the customer’s name or their location. Depending on the nature of your business, you could include other features that change based on when and where the video is viewed. With the right platform, you can do it quickly and easily as well.

IsInteractive Video Interactive Video Possible?

Another cornerstone of customer engagement is interactivity. Actually giving the customer something to do in order to continue draws them into the experience and makes them more likely to see it through. Videos, however, haven’t traditionally been a format that provides great interactivity. That doesn’t have to be true anymore.

Interactive video can provide great engagement for your customers today. These interactive elements can be used to guide the customer through their journey, gather valuable information, or implement gamification into the video to further enhance engagement.

One of the key metrics in any video content is viewing time. You want your customers to see the entire video. Chances are that if they cut the video short, it’s because they’ve abandoned your website. Interactive elements improve viewing time, meaning more of your message gets through.

How Can Interactive Video Software Help Collect Data?

Whenever you implement content for your business, you should keep in mind that you have two distinct sales. You want to make a sale here and now, but you also want to collect valuable data about your customers. This includes both contact details for individuals and analytics to give you more insight into the customer journey.

With interactive video software, you’ll be able to collect detailed information about how interactions are really happening. That means you can get accurate data about view time, at which points customers stop watching, how they respond to interactive elements, and more.

This data can help you develop more effective strategies. You can understand how different types of customers respond to video personalization and interactivity. And you’ll be able to know how well your efforts are translating into conversions and revenue.

An interactive video platform can also provide you with many opportunities to gather customer info for email lists or other marketing purposes. Just about every kind of website will prompt visitors for their email address, but implementing this tactic into a dynamic and engaging video can deliver much better results.

What Should I Look For in an Interactive Video Platform?

If you want the benefits that come with personalized interactive video content, you need to be sure that you’re choosing the right platform. Blings is an interactive video platform that makes bringing innovative and effective video content into reality as straightforward as possible.

Blings has the automated personalization features you need for your video content to be infinitely scalable. You’ll be able to improve customer engagement while also gaining insight into the customer journey and a true understanding of what works and what doesn’t.

If you want to take your customer engagement to the next level with an easy-to-use and effective interactive video platform, then you can find out what Blings has to offer today.

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How Personalization in Marketing Affects Customer Awareness?

Personalization marketing is a form of marketing tailored to the specific needs and interests of an individual customer. In the past, mass marketing was the predominant method of companies adopting a one-size-fits-all approach to their marketing campaigns.

How Personalization in Marketing Affects Customer Awareness?

Personalization marketing is a form of marketing tailored to the specific needs and interests of an individual customer. In the past, mass marketing was the predominant method of companies adopting a one-size-fits-all approach to their marketing campaigns.

In today’s hyperconnected world, customers expect personalized service in business interactions. The importance of having a personalized strategy cannot be undermined.

As a CMO, you need to view personalization as a vital component of their marketing strategy.

Epsilon research shows that customer expects personal experience when dealing with companies. Personalized customer experiences help improve sales and increase loyalty among consumers and prospects. Everyone enjoys being recognized as a unique human being.

Companies can now collect real-time customer data to tailor their marketing messages. It also helps build customer loyalty in the future.

This allows companies to build more meaningful relationships with their customers and leads to more effective marketing campaigns. Personalized marketing is often seen as a more sophisticated form of marketing, as it requires businesses to have a deep understanding of their customers.

But 39% of the companies find it extremely challenging to create a personalization strategy for their customers.

In this guide, we’ll be shedding light on how your brand can create ever-lasting impacts through personalization.

Let’s understand personalization first.

What does personalization mean in marketing?Personalized Marketing

Personalized Marketing is a marketing strategy designed by tailoring a product’s message to specific audiences. Among the information are interests, buying habits, online shopping histories, purchasing pattern, and so on. Personalized marketing involves analyzing your contact information for content you send via SMS and other platforms.

McKinsey and Company conducted a survey, which concluded that 71% of customers expect businesses to deliver personalized interactions, and 76% of them became frustrated when this didn’t happen. During the COVID-19 pandemic, 75% of consumers switched to a new store, product, or buying method that offered a personalized experience.

What is the personalization of products?

Product personalization or customization happens when you deliver products according to the customer’s style, color, and preferences. So, let’s suppose you are in the business of stitching custom suits. Would one size really fit all customers?

No.

Every dress has to be stitched based on your customer’s preferences. Alternatively, if you’re selling custom T-shirts online, let customers decide more than just the size or design. Take it one step ahead and allow them to write their favorite logo or text on their shirt.

What is the personalization of content?

Content personalization refers to the landing page copy, emails, social media designs/copy, and other website content tailored to customers’ preferences and likes.

For example, you are a big shoe brand. It is just not possible to run one advertising campaign for both genders.

Even one campaign for each isn’t enough. You should have ads, campaigns, and landing pages tailored to provide a positive customer experience. If you’re targeting males, Gen Zs and millennials will have different preferences than executives and businessmen. That’s why your website content should be personalized according to each market segment.

What type of personalized content is the most effective?

Retargeted ads, personalized emails, and interactive quizzes are the most common types of personalized content. But videos are now gaining traction in delivering personalized experiences.

Personalized videos have proven to boost sales by 20%, enhance retention rate by 68% and ramp up conversion rate by over 6 times.

But how do you create personalized videos at scale?At scale

MP4 has been the de facto video format for at least 2 decades and is the technology that allowed the shift from text-based content to video-based content with compressed layers of video, audio, subtitles, and images.

When an MP4 file is rendered and compressed, it loses flexibility and agility. Rendering takes time and resources resulting in a one-to-many model for video creation and distribution. When was the last time you felt the level of recognition and understanding from a video that you have come to take for granted on websites, emails, and social media?

MP5, the revolutionary new technology by Blings, allows you to create personalized and interactive videos at scale without having to go back to the design team. This technology keeps the layers of video/audio open until it reaches the end device at which point it is called and rendered in no time.

If you haven’t, go ahead and sign up for our free trial at Blings.io and unlock the true potential of making personalized videos at scale.

How personalized customer services impact customer engagement?

In today’s competitive marketplace, providing excellent customer service is essential for businesses wanting to retain and attract customers. Part of providing excellent customer service is offering personalized services tailored to the individual customer’s needs.

By personalizing the service experience, businesses can create a more engaging and enjoyable experience, which can lead to increased loyalty and satisfaction. In addition, personalized customer service can help to build relationships with customers, as well as create repeat business. Here are the benefits explained in more detail.

  1. Generate more revenue than competitors

According to research by McKinsey, personalized customer experiences generate 40% more revenue than businesses who don’t. Over the coming years, this means generating an output of $1 trillion in value.

78% of customers are likely to become repeat buyers from businesses that offer personalization. With recurring purchases, businesses can get a better sense of customer information and data, which will help them to refine the personalization experience and create better offers tailored to an individual’s needs.

Amazon is a great example of this. Every time someone makes a purchase in their store, it recommends similar products based on the purchasing patterns of other customers. Amazon has sophisticated algorithms to track sales and offer highly personalized products relevant to the customer’s needs. The entire process of recommending relevant content has helped the company retain its position as the world’s largest e-commerce giant.

  1. Boost customer satisfaction

A positive personalized customer experience has a direct impact on the success of a business. It results in a 20% higher rate of customer satisfaction and results in up to a 30% increase in employee engagement. Companies utilizing marketing personalization have provided up to a 3x return to their shareholders as compared to rivals who didn’t personalize their services.

  1. Reduce business risk

71% of customers expect personalization in a Mckinsey survey. Businesses, in today’s highly competitive environment, are always at risk of losing customers. But if you play your cards right, and shift more focus on creating personalized offers rather than advertising to the masses, your risk of doing business will reduce.

What are the trends in personalization?

Digital personalization and 1-on-1 experiences will remain trending in 2022 and beyond. Here are some of the hottest personalization trends to watch for:

  • Machine Learning will get priority – When your business has multiple data points for millions of customers, you’ll need the tools and technologies to make sense of it. Artificial intelligence and machine learning utilize sophisticated algorithms to cut the time and effort it takes to segment, identify and process user data. By studying this data science, you can develop intelligent chatbots, and offer services that ensure personalized customer service.
  • Hopping on the Metaverse bandwagon – Brands are increasingly investing to have their digital presence in a virtual world, also known as the Metaverse. It has opened new avenues for companies to create meaningful personalized experiences. You can sell clothes, food, and anything else in Metaverse, just as you do in real life. By 2026, nearly 25% of netizens will spend at least 1 hour every day in the virtual world. This is a huge opportunity that you can cash on.
  • Conduct customer surveys – Allowing customers to fill in their data while making a purchase will help you to better provide them with personalized recommendations. Many e-commerce companies conduct surveys and ask their customers about the buying experience. Then the businesses use this data to create marketing strategies and deliver products/services tailored to consumer preferences.
  • Provide a loyalty program – When you have data uniquely relevant to each customer, you can offer loyalty programs such as a 15% discount for life on repeat purchases. There should be personalized offers for each group of customers.

Conclusion

There was a time when personalization used to be value addition. Today, it’s a vital part of the marketing plan. You need to enrich a customer’s experience to increase engagement and cement your authority as a reliable brand.

Key Takeaways:

  • 93% of companies experienced a boost in sales after personalizing search engine marketing campaigns.
  • Website personalization and email personalization increased conversions by 61% and 65%, respectively.
  • Recommendation System for Amazon nets in 35% of annual revenue by recommending products to users based on their previous purchase history.
  • 83% of consumers are willing to share their customer data as long as businesses offer a personalized experience when they collect information.
  • 78% of customers are more likely to buy from businesses that offer personalized customer experience.
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Best Practices of Digital Customer Experience Personalization

Best Practices of Digital Customer Experience Personalization

Key Takeaways:

  • 80% of customers are more likely to buy from businesses providing personalized experiences.
  • Personalized experiences lead to a strong brand reputation and positive experiences.
  • 91% of customers are more likely to do business with companies after having a positive experience.
  • Personalized videos improve the chances of conversions through your sales marketing funnel

You have a database of your customers, and each day you get to know more details about who they are, what they do, and how your brand can serve them better. You are the VP of Marketing and understand that using this data to create meaningful personalized experiences will increase your brand image and build customer loyalty. With all this data, how do you utilize it and provide personalized customer experiences?

Just over a decade ago, you would’ve ignored it. But not today. It is an attention economy, and now is the time to stand out by establishing personalized customer experiences.

67% of customers prefer to spend more on brands that offer exceptional customer care. As someone with a senior role in the Marketing Department, you know this will impact your long-term business strategy.

When “you” becomes a part of the sales process, it builds a special connection with the customer. And what better way to develop personalized customer experiences than using personalized videos?

In the era of digital customer experience, brands are increasingly relying on videos to connect with their audience.  After all, personalized videos significantly boost click-through rates by at least 8X, as compared to text-based emails.

Personalized videos have proven to boost sales by on average 19%, enhance retention rate by 68% and ramp up conversion rate by over 6 times. In fact, 97% of Fortune 500 Companies are focusing on increasing their budgets for personalization in 2022.

What is digital customer experience?

The lines between physical and digital customer experience are blurring. Customers now need to feel unique and cared for and the more intimate the interaction with your business, the better their experience. From searching your business online to making purchases, everything that comes within are all digital touchpoints, or intersections, of how a customer interacts with your business. This is known as digital customer experience.

A digital customer experience (CX) defines how your customers interact with your business through owned apps and/or other digital touch points such as official websites and social media profiles through to the product and interactions with your support and customer success departments. It is eventually the defining point of success for today’s businesses, surviving and thriving in an ever-increasing digital first world. Quarantines and lockdowns have changed the dynamics of marketing, further pushing brands to become digital-first.

What is customer journey?

Customer Journey

How someone interacts with your brand and ends up generating a query or purchasing from you, is called customer journey. It is all a part of the digital customer experience known as the sales funnel.

Every customer experience journey starts within a sales funnel. It essentially is a marketing strategy that states each step someone has taken to interact with your brand and make a purchase.

Why is customer experience personalization important for the customer journey?

Imagine you are the customer and it is your birthday today. Which would impress you more and feel more authentic, a generic video of birthday greetings, or one personalized with your name, age, refer to previous purchases, and make relevant gift recommendations with discounts?

As a customer, your natural tendency would be to interact with the brand that invested their time in making a personal connection with you.

At a quick glance, here’s why your business needs to offer personalized customer experiences:

  • Develop brand loyalty – A 5% increase in customer retention, leads to a 25% jump in net profits.
  • Improve digital customer experience by allowing them to spend more time on your website and social media platforms.
  • Fewer returns
  • Reduced cost of custom acquisition

How does Blings help in customer experience mapping?

At Blings, we believe in the power of personalized videos. For more than 2 decades, the universal standard of video sharing has been the MP4 file format. It’s been an important tool as it offers phenomenal video quality, and can be shared, and uploaded on different social media platforms.

But there’s one big problem.

It doesn’t allow customization. For a marketing department to make personalized customer journeys, you would have to refer back to the creative department and request for changes in each video.It takes time and effort to create personalized versions of every video, incurring an additional cost to get it rendered..

Blings  removes all of these limitations and scales the personalized user experiences that will make a huge impact on your company’s bottom line. Blings’ patented, MP5 technology creates truly scalable personalized user experiences with every video that a company creates..

Video files remain open and are connected to live data so that when an end customer clicks on the video links, the video pulls in the most relevant information, in real-time, and presents the user with a personalized video. It is secure, has all the data privacy features to ensure all the data is secure. Implement various interactive buttons and functionality directly into your video, allowing your customers to engage with intuitive call to actions. This is still not possible with the current MP4 technology of videos.

Personalized customer journey examples

Mercedes Benz / Developerscar dealership

Mercedes Benz / Developers is using Blings to personalize the full customer experience. It became the world’s first automotive company to use Bling.io’s MP5 SmartVideo platform to create interactive vehicle videos at scale, to boost consumer engagement, stickiness and loyalty between their independent dealerships and the Mercedes Benz / Developers brands.

The typical customer journey at Mercedes involves interacting with the brand on digital media platforms, and then visiting a nearby dealership to take a look at the latest automobiles. During this entire process, customers would first visit  the dealership to inquire about the specific color and specifications of their model and only visit if it was available.

Customer experience mapping got easier with Blings. Mercedes uses the Blings technology to make scalable, unlimited personalized videos showcasing the exact specifications of the latest cars as demanded by the customers. This helped

Mercedes Benz / Developers to ramp its conversions by 35%.

Delta AirlinesAirplane

Delta Airlines is one of the leading airlines in the world both in terms of number of aircraft and passengers but also in terms of the innovation they use to improve their customer’s experience flying with them. Delta created a super personalized digital customer experience to connect with their rewards program members. They sent a Year-In-Review of each member for covering activities, destinations traveled, and rewards earned for that year.

Every email had a unique video message personalized only to the rewards member it was sent to.

Every email that customer received was unique and personalized with all details. Everything from name, to the number of times the customer used VIP entrance was completely personalized.

Clickthrough rates blew up at 132%, with a 51% rise in email open rates.

Conclusion

Customers have far more choices today than they had a decade ago. Who strives for attention by creating personalized experiences, eventually bags the award in terms of loyalty, reputation and increased profits.

At the end of the day, your customers shouldn’t be seen as numbers. They are human beings with emotions and feelings. Using videos is the best way to bond with them during a digital-first era.

Regardless of the usage, personalized video helps you to grab your customer’s attention, create connections, and build trust.

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