Inspiration library

Use Case

When a customer keeps buying the same bag of food every few weeks, a pet supplies retailer turns that habit into a subscription with a personalized video. It shows the shopper their own pet’s food on a subscribe-and-save plan, spells out how much they would save on each order, and reassures them they will never run out at the wrong moment.

Everything in the video is drawn from the customer’s order history, so the product, the delivery cadence, and the savings are specific to their pet rather than a generic offer. A one-tap button starts the plan right from the video, so signing up takes a single click instead of a trip through a settings menu.

Outcome

By converting repeat buyers into subscribers, the retailer locks in recurring revenue, lifts customer lifetime value, and builds the kind of steady, low-effort loyalty that keeps pet owners coming back.

Use Case

A health-and-beauty retailer knows roughly how long a staple product lasts, so rather than waiting for the customer to remember, it reaches out right as the bottle is due to run dry. A personalized video, timed to that product’s typical run-out date, shows the customer their own item running low and prompts them to restock before they notice the shelf is empty.

The video is built from the customer’s purchase history, so the product, the reorder timing, and the price are specific to them. A one-tap reorder button sits inside the video, turning a small errand into a single click and removing the friction that usually sends people to whatever is easiest to buy.

Outcome

By meeting customers at the exact moment they are about to run out, the retailer captures predictable replenishment revenue, deepens loyalty, and keeps shoppers from drifting to a competitor’s shelf.

Use Case

When a shopper leaves before checking out, a home goods retailer follows up with a personalized video rather than a plain reminder email. The video rebuilds the exact cart and stages each item in a styled living-room scene, so the pieces the customer was weighing appear the way they would look at home instead of as thumbnails in a grid.

Every element is generated from the individual cart, so the room, the products, and the price reflect that specific shopper. A limited-time nudge and a one-tap “Complete your cart” button sit right inside the video, giving the customer a clear, low-friction path back to checkout while the purchase is still on their mind.

Outcome

By turning a routine abandoned-cart reminder into an aspirational, on-brand moment, the retailer recovers more lost revenue and converts hesitant browsers into buyers, all from a single automated send.

Use Case

Right after a customer buys, a fashion accessories brand sends a personalized video that picks up where the purchase left off. It centers the exact item they just bought and arranges complementary pieces around it, the bag that finishes the outfit, the earrings that match the necklace, so the follow-up feels like styling advice rather than another promo.

Every suggestion is generated live from the order, so the pairings are specific to what the customer actually purchased rather than a generic bestseller grid. A single post-purchase send handles the thank-you, the styling idea, and the next-best-product offer together, with a one-tap path to add the pieces to the same order.

Outcome

Relevant, of-the-moment pairings lift average basket size and bring customers back for a second purchase while intent is still high, turning a one-item order into a complete look.

Use Case

A fast-casual taco brand turns Cinco de Mayo into a personalized invitation instead of a mass blast. The video greets each customer by name, walks them through a festive lineup of holiday specials, and hands over a personalized offer, a “ticket” to redeem in-app or in-store before the holiday ends.

Because it reads live from each customer’s order history, the specials it features and the reward it offers are tuned to what they actually buy, whether that’s a taco combo, a family pack, or a first-time deal to win back a lapsed guest. One send carries the invitation, the menu, and the offer together.

Outcome

A routine holiday email becomes a reason to visit. Personalized specials and a time-boxed offer lift redemptions across the Cinco de Mayo window and bring lapsed customers back for the occasion.

Use Case

When someone joins a skincare brand’s loyalty program, the first message is usually a static “welcome” email with a coupon buried at the bottom. This replaces it with a personalized welcome video that greets the new member by name and turns the sign-up into a guided first experience. It walks them through how the program works: how points are earned on every purchase and review, what the first reward unlocks, and how to redeem it, so the value of joining is clear from the very first touch.

The video reads live from each member’s sign-up preferences, so the routine it recommends is built around their own skin type and concerns rather than a generic bestseller list. A tailored set of first picks, a simple starter regimen, and a limited-time welcome offer are all assembled on the fly, and every member sees a version made for them instead of the same mass email.

Outcome

New members understand the program in the first minute instead of scrolling past another coupon, and the personalized picks give them a concrete reason to make an early first purchase. The result is faster activation, a stronger first impression of the brand, and loyalty members who start engaging well before the welcome offer expires.

Use Case

A furniture and homeware brand turns a customer’s birthday into a personalized video moment. It opens with a named greeting that nods to how long they’ve been a customer and the rooms they’ve furnished, hands them a birthday discount code tied to their account, then surfaces the pieces they saved alongside a complementary pick for the room they’re still finishing. One send carries the greeting, the reward, and the product recommendation together.

Why it works

The video reads live from each customer’s profile, so every viewer sees their own name, their own reward, and products chosen for their home. Delivered by email and echoed on the website, it makes a routine birthday touchpoint feel personal enough to act on.

Use Case

University of the People used a personalized video, delivered via personalized thumbnail and subject line, at the admittance stage to push applicants to complete funding declaration and finalize enrollment, A/B tested against standard text emails.

Outcome

52% increase in end-to-end conversion to registration, 87% email opens, 22% registration rate.

Use Case

Kirkland’s sent auto-play SMS videos with personalized Christmas-category coupons (ornaments, garlands, wreaths, pillows) based on each customer’s shopping data.

Outcome

CTR from SMS to video doubled versus benchmark, 44.7% video engagement rate, 3.5x increase in targeted category sales.