Real-time stats
Automatically pull each fan’s games attended, points witnessed, and win rate into a video that updates every game.
Give every fan a front-row seat to their own season.
Transform your fan data into dynamic, personalized video that updates in real time based on game results, attendance, and each fan’s favorite players.
Live content for a fast-moving season
Hyper-locality
Show each fan their section, seat, and closest entrance for their next game at the arena.
Result triggers
Switch the offer the instant the home team wins, turning a victory into a fan discount before the buzzer fades.
What our customers say
Maggie Marino
Growth Marketing Manager
Cleveland Cavaliers
“We aimed to create a deeper, more personal connection between our membership base and the team, making them feel integral to the Cavs’ journey and capitalizing on a historic start to the 2024-25 NBA season. Leveraging game attendance, we created personalized videos telling each fan’s unique success story, an innovative approach in the industry. This initiative showcased the power of personalized content to drive action, loyalty, and advocacy – becoming a core part of our marketing strategy.”
84%
Video completion rate
53%
Fan share rate
22%
Click-through rate
Jeremy Halek
Sr. Director, Consumer Marketing
Cleveland Cavaliers
“The personalized MP5 video journey created by Blings resonated with our fans in a way that traditional methods just couldn’t. The level of engagement and conversion exceeded our expectations. The video results speak for themselves – 3x increase in CTR”
62%
First-video conversion
2.86x
Email CTR
51%
Watched sponsorship
Mike Donnay
VP Marketing Operations
Detroit Pistons
“We are always looking for partners who can help us drive innovation and deepen our connection with fans. Blings played a pivotal role in achieving this by powering our personalized video campaign for the 2024–2025 playoffs. Through timely and tailored messaging, we experienced a significant uplift in both revenue and engagement, while also fostering more meaningful interactions with our audience. Hyper-personalized content represents the future of marketing, and we look forward to continuing our collaboration with Blings to push the boundaries of fan engagement.”
4x
Increase in revenue
3x
Conversion rate
69%
Click-to-purchase
Built for every stakeholder
From the front office to the season-ticket team, Blings transforms how your club connects with passionate fans.
Recover revenue with “can’t-miss” retargeting
Stop losing sales to abandoned checkouts. Blings turns browsed-but-unbought tickets into personalized video reminders that load instantly. By injecting the fan’s specific game, seat, and price directly into the video creative, you move fans from “maybe later” to “checkout now.”
69%
Key stat
click-to-purchase rate on personalized retargeting.
The power move
How brands use Blings
The end of the “loading” era…
Traditional MP4s are static files. Blings runs on MP5, live code that assembles each video on the device. Experience the shift from a render queue to instant, infinite scale.
The old way
Stuck in the Queue
In the time it takes a traditional server to render a single batch of personalized videos, your game-day promotion is already over. Every time you change a price, an offer, or a location, you have to hit “export” and wait. It’s slow, expensive, and impossible to scale to millions of customers.
The bottleneck Hours of server time for a few thousand variations.
The risk Outdated offers and broken customer experiences.
The Blings way
Zero rendering. Infinite personalization.
Blings does not pre-render video. It generates each video on the user’s device at the Moment of Open. By connecting your database directly to our video layer, every fan receives a unique, 1:1 high-definition experience with zero latency.
The speed 1,000,000+ variations generated in the blink of an eye.
The scale Hyper-personalized content to your global audience simultaneously.
Popular use-cases
Win-back
Re-engage lapsed fans with their attendance history, a ticket offer, and a countdown to their next game.
Countdown
Countdown to puck drop, gametime, or a special out of game moment for the most loyal fans.
Membership renewal
Prompt renewals with the fan’s seat, tier, and perks, plus a one-tap CTA before their window closes.
Ticket recovery
Turn browsed-but-unbought tickets into a video reminder with the fan’s game, seat, and price built in.
Welcome
Greet new members with their section, seat, and how to make the most of their first season.
Sponsorship activation
Weave a sponsor’s message into each fan’s personal video, and prove reach with real completion data.
Birthday
Send fans a personalized birthday video with their name, a team moment, and a gift to redeem.
Referral
Turn fans into advocates with a shareable video invite tied back to them and tracked in your CRM.
New merch drops
Recommend merch and seat upgrades based on each fan’s favorite players and past purchases.
The speed gap
The speed gap
Traditional MP4
Launch a game-day promo
Minutes: paste one link into your existing campaign
Days: brief, design, render, export, upload
Change an offer or price
Updates itself at the moment of open, no re-send
Re-export and re-send the whole batch
Sold-out seats
Drops out automatically, per game
Stays in the ad until you rebuild it
Scale
Millions of 1:1 videos, no cap
Capped around 5,000 videos per day
See how Blings can help you
Sign up for a demo to see how Blings can improve your ROI.