Inspiration Library

Get inspired by popular use cases that match your CRM journeys

Engagement Real Campaign

Do Good personalized fundraiser

Do Good launched a personalized video fundraiser to drive donations, with each recipient seeing a version tailored to their relationship and giving history.
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A personalized video fundraiser built in a tight timeframe

Do Good personalized fundraiser

Engagement Real Campaign
Who
  • Do Good
Industry
  • Nonprofit
Channel
  • Email

Use Case

Do Good launched a personalized video fundraiser to drive donations, with each recipient seeing a version tailored to their relationship and giving history.

Outcome

87% open rate on the fundraiser campaign.

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DoGood Points Venmo donation video frame with circular character logo and a Donate Via Venmo button
Feedback Real Campaign Year In Review

Wyndham year-end recap

Wyndham sent each guest a personalized year-end recap of their stays, paired with a feedback survey, all inside one MP5
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Personalized year-end recap videos for hotel guests

Wyndham year-end recap

Feedback Real Campaign Year In Review
Who
  • Wyndham
Industry
  • Hospitality
Channel
  • Email

Use Case

Wyndham sent each guest a personalized year-end recap of their stays, paired with a feedback survey, all inside one MP5.

Outcome

75% email CTR boost, 66.7% survey completion rate.

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Wyndham personalized video preview frame from a Blings case study
Acquisition Loyalty Real Campaign

Habit Burger loyalty signup

Habit Burger Grill used a personalized Blings MP5 to invite guests into their loyalty program with a brand-specific value pitch.
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Driving loyalty membership signups with a Smart Video campaign

Habit Burger loyalty signup

Acquisition Loyalty Real Campaign
Who
  • Habit Burger Grill
Industry
  • Quick Service Restaurants
Channel
  • App
  • Email

Use Case

Habit Burger Grill used a personalized Smart Video to invite guests into their loyalty program with a brand-specific value pitch.

Outcome

47% lift in loyalty membership signups.

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Habit Burger Grill mobile notification with personalized message reading Get Stoked Jason on an orange wood grain background
Loyalty Real Campaign Year In Review

Macy’s Star Rewards mid-year recap

Macy’s sent each Star Rewards member a personalized mid-year recap of their rewards progress, paired with offers tailored to their purchase history.
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Personalized mid-year Star Rewards recaps with AOV-driving offers

Macy’s Star Rewards mid-year recap

Loyalty Real Campaign Year In Review
Who
  • Macy's
Industry
  • Retail
Channel
  • Email

Use Case

Macy’s sent each Star Rewards member a personalized mid-year recap of their rewards progress, paired with offers tailored to their purchase history.

Outcome

47% conversion increase and higher average order value.

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Macys preview
Engagement Reorder Retention

Order replenishment reminders

Sending creative reorder reminders through personalized video messages
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Sending creative reorder reminders through personalized video messages

Order Replenishment Reminders

Engagement Reorder Retention
Who
  • A major fast-food chain
Industry
  • Quick Service Restaurants
Channel
  • App
  • Email
  • SMS

Use Case

Personalized videos gently reminded customers to reorder their favorite meals, tapping into their past order history and offering small incentives for placing an order sooner rather than later.

Outcome

Brands kept their customers engaged by sending timely, personalized reorder suggestions, creating a seamless experience that encouraged regular repeat business and sustained engagement.

Mr Chef personalized video for Olivia highlighting pasta and burrito orders with Add to Menu buttons on beige background
Conversion

Food aggregators conversion

Encouraging direct orders with exclusive video offers for aggregator users
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Encouraging direct orders with exclusive video offers for aggregator users

Food Aggregators Conversion

Conversion
Who
  • A QSR heavily reliant on delivery
Industry
  • Quick Service Restaurants
Channel
  • App
  • Email
  • SMS

Use Case

Personalized video messages offered customers special deals if they ordered directly from the brand’s app instead of through third-party delivery services, emphasizing app-only rewards and savings.

Outcome

Brands successfully converted aggregator users to direct orders, lowering commission fees while improving customer loyalty through exclusive offers and a smoother ordering experience.

LOVE neon sign burger personalized video for Jack with a photo of a burger and a Download App button
Loyalty Subscriptions

Subscription-based programs

Introducing subscription-based meal plans with personalized video pitches
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Introducing subscription-based meal plans with personalized video pitches

Subscription-Based Programs

Loyalty Subscriptions
Who
  • A fast-growing global QSR chain
Industry
  • Quick Service Restaurants
Channel
  • App
  • Email
  • SMS

Use Case

Personalized videos introduced customers to meal subscription programs, offering benefits like unlimited coffee or daily meal deals, with the promise of savings and convenience.

Outcome

Subscription programs offered through personalized videos helped brands secure recurring revenue, with customers enjoying the simplicity of meal plans that guaranteed convenience and value for frequent dining.

Greenfood personalized video congratulating Christopher on a free coffee subscription reward with coffee mug imagery and an Add to Menu button
Feedback

Customer feedback and surveys

Collecting feedback through personalized video surveys after orders
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Collecting feedback through personalized video surveys after orders

Customer Feedback and Surveys

Feedback
Who
  • A major global fast-food chain
Industry
  • Quick Service Restaurants
Channel
  • Email
  • SMS

Use Case

Personalized videos invited customers to share their feedback after an order, offering a quick and interactive way to participate in surveys and improve their future experiences with the brand.

Outcome

Brands used the personalized feedback videos to improve their service based on customer input, turning insights into actionable improvements that boosted satisfaction and long-term customer loyalty.

Steakgrill product rating personalized video for Elizabeth with a steak dish photo and a Submit feedback button
Customer Service

Customer support and FAQs

Reducing customer support calls with personalized, on-demand video solutions
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Reducing customer support calls with personalized, on-demand video solutions

Customer Support and FAQs

Customer Service
Who
  • A top insurance company
Industry
  • Insurance
Channel
  • App
  • Email
  • SMS

Use Case

Instead of relying solely on call centers, personalized video FAQs address common customer queries such as claims, billing, and policy adjustments. Videos are tailored to individual policyholders, making it easy to resolve issues without human intervention.

Outcome

When customers are empowered to resolve their inquiries through personalized, easy-to-follow videos, insurers experience a reduction in call center volume and an improvement in overall customer satisfaction. This leads to cost savings and more efficient service operations.

Release FAQ self-service personalized video with photo of a woman looking at her phone and a FAQs call to action