Introduction

Personalized videos have become a powerful tool for banks to build customer trust and loyalty. By leveraging the personalization and interactivity of videos, banks can communicate more effectively with their customers, enhance their customer experience, and build long-lasting relationships.

In this article, we will explore 5 ways banks can use personalized videos to build customer trust.

1. Addressing Security Concerns with Personalized Videos

One of the biggest concerns that customers have when it comes to banking is security. Banks can use personalized videos to address these concerns and reassure customers that their accounts and personal information are safe and secure.

For example, banks can create personalized videos that explain their security protocols and highlight the measures they have in place to protect their customers' data. These videos can also provide tips on protecting customers from fraud and scams. Videos have a level of intimacy that can help customers understand the fundamentals of the bank’s approach to security and can alleviate anxiety about security procedures. 

By using personalized videos to address security concerns, banks can build trust and confidence with their customers, which can ultimately lead to increased loyalty and retention.

2. Personalized Video Banking Consultations

Personalized videos can also be used for banking consultations. Instead of having customers come into the bank for a consultation, banks can use personalized videos to provide customized advice and recommendations based on the customer's needs and financial situation.

For example, if a customer is interested in a particular investment option, the bank can create a personalized video that explains the investment, its benefits, and potential risks. This video can also include personalized advice and recommendations based on the customer's financial situation and investment goals. These videos can be created based on segments on the customer database so that a single video can be relevant to a subgroup of customers. By adding personalization such as name, gender and age, can help the customer feel like they are being addressed personally. 

By providing personalized video consultations, banks can enhance their customer experience, build trust and loyalty, and differentiate themselves from their competitors.

3. Using Personalized Videos for Account Onboarding

Account onboarding can be a daunting process for many customers, especially if they are new to banking - an audience that may be best suited to receiving information via video. Personalized videos can help simplify this process and make it more engaging for customers.

For example, banks can create personalized videos that explain the different types of accounts available, the requirements for opening an account, and the steps involved in the account opening process. These videos can also include personalized messages from bank representatives welcoming customers and providing contact information for any questions or concerns.

Adding interactive buttons in the video that the customer can click to take advantage of the options given in the video can help increase conversion rates and completion of those tasks. By keeping the customer in the context of the video, the bank will eliminate losing the customer’s focus.

4. Personalized Video Reminders and Notifications

Banks can also use personalized videos to provide customers with reminders and notifications about their accounts. For example, if a customer has a credit card payment due, the bank can send a personalized video reminder that not only reminds the customer of the payment but also provides information on how to make the payment and avoid late fees.

These videos can also be used to notify customers of any changes to their accounts, such as interest rate updates or new account features.

Personalized video reminders and notifications can help banks improve their customer communication, reduce the risk of missed payments or account changes, and build trust and loyalty with their customers.

5. Personalized Video Customer Feedback and Surveys

Finally, banks can use personalized videos to gather customer feedback and conduct surveys. By creating personalized videos that ask customers for their feedback and opinions, banks can show that they value their customers' input and are committed to improving their experience.

These videos can also provide customers with personalized responses to their feedback, which can enhance the customer experience and build trust and loyalty.

By using personalized video customer feedback and surveys, banks can gain valuable insights into their customer's needs and preferences and identify areas for improvement.

6. The Impact of Interactivity

In addition to personalization, banks should also consider adding interactive elements into videos including buttons, forms, calculations and even countdowns. These types of elements help keep the customer engaged and within the context of the content. 

Buttons

Much of the correspondence between banks and their customers are actually triggers for action that can be best explained and presented in a video format. By including buttons within the content of the video, the customer has the opportunity to follow through on those triggers without the distraction of needing to exit the video. 

A good example could be a notice of payment on a credit card statement. By including a button within the video, a customer can make the payment and avoid penalties and fines. 

Forms

Banks often require their customers to complete various forms to facilitate banking transactions and comply with regulatory requirements. Some of the most common forms that banks ask their customers to complete include account opening forms, loan application forms, deposit slips, and withdrawal slips. These forms typically require customers to provide personal information such as their name, address, and contact details, as well as financial information such as their income and employment status and can be embedded directly from within the video.  

Calculations

Interactive videos can also include the ability to generate calculations based on input from the customers. Banking videos can provide customers with calculators to help them estimate loan payments, mortgage rates, and savings goals. A bank video may also offer currency converters that allow customers to convert currency values in real-time. Other calculators may include retirement planning, debt consolidation, and investment planning and can all be included within the context of the video itself.

Countdowns

Several types of bank notifications are time-sensitive and require immediate attention from customers to avoid penalties or other negative consequences. Some common examples include overdraft notifications, fraud alerts, payment reminders or account expiration notifications. By including a countdown timer within the context of a video, a bank can be sure that the customer is aware of the time sensitivity of the action required. 

Conclusion

In conclusion, personalized videos are an effective tool for banks to build trust and engagement with their customers. By addressing security concerns, providing personalized consultations, simplifying the account onboarding process, sending personalized reminders and notifications, and gathering customer feedback through personalized videos, banks can create a more personalized and engaging customer experience.

Personalized videos can help banks differentiate themselves from their competitors, build stronger relationships with customers, and increase customer satisfaction and loyalty. They can also lead to cost savings for banks by reducing the need for in-person consultations and customer service calls.

As technology continues to evolve, personalized videos will become increasingly important for banks to incorporate into their marketing and customer service strategies. By investing in personalized video technology and training their staff to use it effectively, banks can stay ahead of the curve and provide a top-notch customer experience.

Overall, personalized videos have the potential to revolutionize the way banks interact with their customers and build trust in an industry where trust is paramount. By leveraging this technology, banks can establish themselves as trustworthy, customer-centric institutions that prioritize the needs and preferences of their customers.

It is 2023 and it’s safe to say that videos have become one of the best ways to promote your brand and reach the right audience for your company. After all, no one can deny that the most popular social networks are exactly the ones that focus on this content format.

But there are so many videos online, how can yours stand out?

No one can give you a formula that will guarantee 100% success and virality. But, you should consider creating personalized videos that speak to your audience directly and display the values you and your business stand for.

That’s why it’s worth exploring top-notch creative ideas for making personalized videos that will help grow your brand and leave a lasting impression on your viewers.

Pay close attention, these are some of the best ideas to promote your business relying on video.

Video Marketing Ideas: Why You Should Care

The popularity of YouTube with its 1.7 billion monthly unique viewers is a clear sign that video material is in high demand.

It's no surprise that 86% of firms have already integrated video into their marketing strategy, and 92% of marketers think that video is an important component of content development. It is obvious that you must consider this content style in order to advertise your company.

However, determining what types of videos to create can be a challenge. Have no fear, though since there are numerous options available, including how-to videos, compelling social ads, case studies, webinars, and so on.

The key is to begin by developing a video content marketing strategy with SEO in mind. By understanding what people are searching for, you can better decide which type of video to produce.

That should be the cornerstone of the best marketing idea you can come up with while incorporating personalized videos.

Additionally, it is important to recognize that different platforms have their distinct audiences and therefore require different types of videos. That is the number one reason why it is crucial to identify where your target audience is spending their time and tailor your videos accordingly.

With careful planning, you can create engaging videos that cater to your audience's needs, whether it is an Instagram video, tutorial, or any other type of video content form and video content ideas.

6 Creative Ideas to Make Personalized Videos to Promote Your Brand

Let’s walk you through the most popular video marketing ideas for small businesses that will help you promote your brand.

Take advantage of major video platforms and social media

Social algorithms now prioritize video content over static images and text, giving businesses that post videos a significant boost in visibility.

To maximize engagement, it's important to create scroll-stopping social content, particularly on Instagram and Facebook ads, where video content can help you stand out from the competition.

This is particularly important for businesses paying for ad space as part of their marketing campaigns. By using videos to promote special offers, seasonal promotions, or new products, you can effectively capture the attention of your target audience and increase ad views.

Additionally, the LinkedIn algorithm loves video content, and research shows that 59% of executives enjoy watching videos on the platform, making video content an excellent choice for B2B businesses.

Twitter, on the other hand, is a popular platform for B2C marketers, and videos receive three times more engagement than your average tweet, making them a smart choice for businesses looking to target consumers.

By implementing video content into your social media strategy, you can increase engagement, build brand awareness, and attract new customers considerably.

People love explainers

Now that you are aware of the fact that including videos on your website can be great for improving your SEO since it can increase the amount of time visitors spend on your site and reduce bounce rates, it’s time to find out how explainers fit in.

These videos are typically short, engaging, and designed to explain complex ideas or concepts (your products) in a clear and concise way.

There are several compelling reasons why organizations should invest in explainer videos:

1. Increased audience participation: Explainer videos are an excellent approach to capture your audience's attention and keep them interested in your material. They convey information through graphics and storytelling, making it easier for viewers to absorb and retain the information offered. This can result in improved engagement, more time spent on your website, and, eventually, better conversion rates.
2. Improved brand awareness: By making an explainer film, you can highlight your brand's personality, values, and stories. This can help you connect with your audience more deeply and raise brand awareness, which is especially advantageous for new or lesser-known firms.
3. Cost-effective marketing: Compared to traditional advertising methods, creating an explainer video can be relatively affordable, particularly when you consider the potential return on investment. Don’t forget one important thing - these videos can be shared across multiple platforms, including social media, email, and your website, making them a versatile and cost-effective marketing tool.
4. Improved SEO: Explainer videos can also help improve your website's search engine rankings. Video content is known to keep visitors on your website for longer, which can improve your bounce rate and signal to search engines that your content is high-quality and relevant. This can ultimately lead to higher search engine rankings and increased traffic to your website.

Video testimonials work like a charm

This is, hands down, one of the best ways and methods to persuade potential buyers about a new product or service - show them what your happy and satisfied customers have to say about it.

You've most likely seen websites with consumer ratings and comments, but have you considered going a step further?

Making video testimonials may be a very effective approach to selling your brand and increasing its visibility and recognition.

You contact some of your satisfied customers or clients and ask them to speak on camera about their experience with your product or service.

Finally, share these movies across all of your social media platforms.

Don’t forget to say thanks!

You may be familiar with the majority of the business video concepts mentioned here. However, have you considered the idea of sending a video expressing your gratitude?

It is firmly believed that sending personalized videos to individuals is the ultimate way to demonstrate your appreciation. Engaging with your customers after a purchase can generate positive word-of-mouth recommendations and encourage them to become repeat customers.

After creating your video, you can effortlessly embed or link it to your existing thank you email. Alternatively, for customers who consistently make significant purchases or have shown loyalty to your brand, why not create a personalized video specifically for them?

Transform your blog posts into videos

If one of your blog posts has gained traction, it may be worth considering transforming it into a video. This is a proven method and it deserves its place among the best marketing video ideas.

Utilizing the blog post as an outline for your video can help you save time on content creation while still producing high-quality, informative content.

When creating your video, try to infuse it with creativity and imagination. You could use props or set up storytelling scenes to illustrate the ideas presented in your blog post.

Whiteboard videos

Whiteboard videos, also known as video scribing, have gained immense popularity due to their visually appealing nature and cost-effectiveness in production. With just a camera, tripod, good lighting, and someone skilled in drawing, you can create a captivating whiteboard video.

To create a compelling whiteboard video, select a relevant topic that aligns with your product, such as demonstrating how your product can solve a common problem or offering a tutorial on how to use it.

Use a combination of drawings and text to convey your message, engaging your audience visually and intellectually.

To enhance the impact of your video, experiment with different playback speeds, slowing down or speeding up your clips as needed to emphasize key points.

Making a Brand Video: Tips You Need to Hear

If you want to create an impressive personalized brand video, follow these tips:

1. Determine your target audience to tailor your video content to their needs and preferences.
2. Research other business videos for inspiration and ideas to stand out in your industry.
3. Choose a video style that aligns with your brand personality and message. The tone and style you choose make a world of difference when it comes to video marketing.
4. Develop a clear outline or script to guide your video production and ensure that your message is communicated effectively.
5. Consider using an online video maker with ready-made templates and content to streamline your video creation process if you don’t have enough time and resources to handle this on your own.
6. Share your video with your audience using a trackable link to monitor engagement and measure success.
7. Keep track of your video analytics and adjust your content strategy accordingly if your engagement rates are low.

What is a good brand video? You will know once you master the tips listed above.

Final Thoughts

Personalized videos are an effective and creative way to pique people's interest and hold their attention. This is a clear indication that your company should use this content format.

You can make personalized videos that not only show the personality and values of your brand but also connect with the people you want to reach by using the creative ideas in this article.

Now that you’ve had a chance to learn about some of the best and most creative ways to do so, it’s time to start recording and get down to the business. Take what you can from this article-piece and you’ll see the results in no time.

In today's digital age, video content has become an essential part of our daily lives, from entertainment to education, marketing to communication.

With the rise of social media and video-sharing platforms, creating personalized videos that can go viral has become a new form of digital art. Personalized videos that connect with viewers on an emotional level are the ones that can capture their attention and get shared widely.

That’s why we have decided to create a list of 10 handpicked creative ways to make a personalized video that has the potential to go viral.

What Is a Personalized Video?

A personalized video refers to content that is uniquely tailored to a specific audience, including potential or existing customers, partners, or influencers. These videos can either be targeted to individual viewers or broader groups within a specific target audience.

For instance, personalized videos may feature a customer's name, such as a thank-you video for purchasing a product or a customized birthday message. Alternatively, a sales outreach video may be created specifically for a company's most significant client.

Personalized video content is highly effective in capturing people's attention in a world where advertising is increasingly pervasive. Personalization is essential for customers who want to feel valued and treated as individuals, not just leads.

Studies have shown that personalized content, particularly in combination with video, results in higher returns and click-to-open rates than conventional marketing and sales emails.

Moreover, personalized videos can be an effective strategy for reconnecting with customers who have lost interest in a brand. According to a study, personalized videos sent to inactive email subscribers were opened five times more often than typical marketing and sales emails.

What Do You Need to Personalize In Your Video Content?

To distinguish yourself from the competition, it is crucial to be meticulous in personalizing your video content.

There are several elements that can be tailored to create a customized viewing experience, including the following: 

• Consumer's name
• Video thumbnail
• Content
• Images
• Brand logo
• Company details/website

By paying attention to these details and incorporating them seamlessly into your video, you can create an engaging and effective personalized experience for the viewer.

The Most Popular Personalized Video Types

Now that you have been introduced to the basics, it’s time to take a closer look at the essential video types and what you need to do to create them.

Sales demo video content

Sales demo videos serve the purpose of presenting a clear understanding of the product's functionality and value proposition, making them ideal for personalization.

By creating customized sales demos, sales representatives can go beyond the general product highlights and demonstrate how the product can specifically address the customer's needs.

Typically, demo videos are used in the final stages of the sales funnel, where conversions are crucial. Therefore, personalizing demo videos in this phase is worth the effort as it can significantly impact the likelihood of converting leads into customers.

Explainers

Video is a highly potent tool for elucidating complex ideas, but personalized explainer videos take the process to the next level.

When an explainer video is tailored to the individual viewer, they are better able to comprehend the concepts in the context of their specific requirements and envision how they could be implemented in their real-life situations.

Thank-you videos

The authenticity of a thank-you message is crucial for it to hold real value.

Which do you think would be more unique and enduring: a mass-produced, generic thank-you note sent out to countless individuals, or a personalized, handwritten message addressed to you alone?

When expressing gratitude to customers for choosing your product, or to clients for their continued collaboration, an individualized approach can make a significant impact.

Case studies

As the ultimate goal of a case study is to convey the worth of a product or service to potential clients, personalizing them can be an ideal choice.

Event videos

It's hard to resist the appeal of a personalized invitation, especially when it comes to video invites that feature the invitee's details.

These types of invites can be extremely effective in generating excitement and curiosity for an upcoming event, regardless of whether it's a virtual or in-person occasion.

How to Make a Video That Will Go Viral: 10 Creative Ways to Make Great Personalized Video Content

It’s time to introduce you to the best ways to create your own personalized video content that will strike a chord with your customers.

Top-notch quality is a must

Irrespective of what you're attempting to market, your chances of attracting fresh customers increase significantly when you can demonstrate the practical use of your product or service.

Therefore, producing a top-notch video that highlights your product is among the most effective video marketing strategies to enhance your brand and drive more sales.

Useful guides

YouTube is a go-to platform for numerous individuals seeking informative tutorials on a wide range of subjects. By creating valuable how-to guides pertinent to your industry, you can not only enhance your SEO but also attract a vast number of potential customers.

Furthermore, in certain cases, you can showcase your products or services within these videos. Managing to come up with YouTube video ideas that will go viral based on your brand is something that’ll pay off quite well.

Listicle videos

You'll come across Top 5 or Top 10 lists frequently on YouTube and various other video-sharing platforms. These lists are immensely popular as they offer viewers a fast, informative, and enjoyable rundown of the top products or services in a given category.

Therefore, creating similar ranking lists relevant to your brand can be a smart strategy to attract and engage with potential customers. Remember, these are the videos that go viral often too.

Ads

The diversity of video content is continuously expanding, but at times, relying on traditional methods can be beneficial.

For instance, a straightforward video ad or commercial can be an effective way to market your business. Rather than investing large sums of money to broadcast it on television, you can simply upload it on popular online video-sharing platforms such as YouTube and Instagram.

Testimonials

Obtaining customer feedback and testimonials can sometimes be the most effective way to advertise a new product or service. It's not uncommon to see customer reviews or testimonials displayed prominently on the home pages of various websites.

While this can be advantageous, capturing video testimonials can take things up a notch.

Product tutorials

One of the top video marketing tactics involves producing videos that showcase innovative ways to use your product.

If your product or service has several uses and can benefit a diverse range of individuals, this is an excellent technique to highlight its true value.

Infographics

Visual content is significantly more effective than textual content in capturing people's attention and conveying a message.

For this reason, numerous companies employ infographics to demonstrate the benefits of their product or service. While static infographics can be featured in blog posts and social media, creating video infographics is also a possibility.

Be present on multiple platforms

One of the major advantages of videos is that they can capture people's interest across various platforms. In the past, companies primarily utilized television advertising to enhance their brand's exposure.

However, nowadays, you can instantly reach potential customers through an array of digital platforms by posting your videos.

Prioritize value with your video content

Crafting exceptional content is a vital first step in creating an exceptional personalized video. This involves adhering to fundamental principles of video production, such as formulating a coherent script, utilizing high-quality footage, and including subtitles, among other things.

However, personalization necessitates generating distinct versions of your video for various target audiences, which can be a time-consuming task.

Take advantage of tech

Do not hesitate to buy, download, and use the best software and even hardware to film your content. Always stay up to date with the industry novelties and be among the first ones to take advantage of them.

Personalized Videos: Why Personalization Matters

Video content is a crucial aspect of engaging customers with brands. The incorporation of personalization elevates the customer experience by providing each individual with a bespoke encounter tailored specifically to their needs.

This is a welcome respite for customers who are bombarded with generic messaging from brands. Personalized videos indicate that a brand values its customers as unique individuals.

Although personalized videos may not guarantee significant contracts, they can undoubtedly assist in cultivating a more profound connection with potential customers. This is a critical element for establishing long-term loyalty, so it is important not to neglect video personalization.

Final words

Can you create a video that will go viral? Now you can. Can you make an impact through personalization? Yes, without a question!

But, remember, if you want to enhance your customer engagement and provide a more personalized experience, creating customized videos is a great strategy.

However, before diving into video personalization, it's essential to set clear goals. Then, you can choose a personalization solution that aligns with your objectives, gather relevant customer data, plan your video content, and distribute it to your target audience.

"Interactive video has been shown to increase engagement and conversions compared to traditional, static videos." - Content Marketing Institute

Personalized video is a video that is created for a specific individual viewer by integrating data that is known about the person into the storytelling. With the ability to tell a very custom and specific story, this type of video can be utilized for a wide range of purposes, including sales, customer support, offering a demo, loyalty messaging, to team communication and collaboration.

By connecting to a CRM or other data source, personalized video uses demographic and behavioral data to tailor the video experience for individual viewers with the aim to create an emotional connection with the viewer, making the content feel more relevant, relatable, and engaging.

And while personalization can simply include a person's name in the video's title, a truly good personalized video should include content that speaks directly to the viewer, with a message crafted specifically for them. By being creative and using eye-catching, personalized video thumbnails with their name displayed, incorporating personalized information in a smart and measured way that actually adds value to the viewer’s experience, personalized video can shift a video from a passive to an active viewing experience.

For marketing managers always looking for ways to increase engagement and conversions with their audience, personalized video has become a critical tool to be added to any marketing arsenal. A study by Hubspot found that personalized videos have a click-through rate that is up to 8x higher compared to traditional videos. 

6 Benefits You Can't Ignore

Let’s explore the benefits of using personalized video in your marketing strategy.

Develop a Loyal Customer Base

Utilizing personalized video is a great way to develop a loyal customer base. When customers sense that you genuinely care about them, they are more likely to remain loyal. Personalized communication demonstrates that you are willing to exceed their expectations and fulfill their needs, which creates a sense of loyalty.

This approach is an excellent way to generate repeat business and referrals, as satisfied customers will be eager to recommend your brand to others.

Make a Splash

Using personalized video has a major advantage in that it sets your brand apart from the competition. In today's world, the average consumer is inundated with a massive amount of information on a daily basis. To rise above the noise, you need a strategy that goes beyond sending out generic marketing messages.

Personalized videos provide an opportunity to offer your prospects interactive and personalized content, utilizing real-time data to ensure the most pertinent communication. This demonstrates that you consider them to be real individuals, not just another face in the crowd.

Cultivate Trust

Utilizing personalized video enables you to cultivate strong relationships with your customers, as it speaks directly to them and shows that your company values them as unique individuals. This leads to a better perception of your brand by your target audience.

By sending personalized videos, you distinguish yourself from the myriad of random companies competing for attention in customers' inboxes or social media feeds. With personalized video software, you have the ability to foster a more engaged and connected audience, which can help you establish and maintain trust. Trust is essential to any successful marketing campaign.

Hitting Your KPIs

Whether you want to increase brand awareness, educate viewers, create leads, or achieve any other specific business goal, personalized videos can help you. They enable users to see themselves in the content and personally connect with the brand.

Personalized communication is a trustworthy method to achieve your company's objectives as successful marketing has always been about establishing great connections between customers and businesses.

Accelerate Revenue Growth

Personalized videos can effectively accelerate revenue growth by ensuring that your content is relevant, leading to increased views, higher conversion rates, and ultimately, more revenue.

Fast-food franchise McDonald's used personalized videos to boost their revenue. By integrating direct database information into their videos, the viewer's activity was included, resulting in an impressive 4.5x increase in sales using the video personalization software.

Increase Returns on Investment

Marketers have found that videos offer a high ROI, with an impressive 87% reporting positive results. Using personalized videos is a budget-friendly approach that can help you stand out and capture the attention of your target audience on a deeper level.

By creating personalized video content based on the viewer's interests and actions, you can make your message more engaging and relevant. This targeted approach not only helps to create an emotional connection with your audience but also ensures that you're delivering value to them. With the right data and technology, personalized videos can help you achieve measurable results and drive business growth.

How to create a personalized video

Creating personalized video involves tailoring the content to a specific individual viewer. It requires understanding the target audience and incorporating elements that resonate with them. The following steps outline the process of creating personalized video.

1. Gather Data: To create a personalized video, you need to gather data about your target audience. This includes demographic information such as age, gender, location, and interests, as well as behavioral data such as browsing history, purchase history, and engagement with previous marketing efforts.
2. Define Your Objectives: Define what you want to achieve with your personalized video and include a call-to-action (CTA) to drive your viewers to complete that action. This could be to increase brand awareness, drive traffic to a website, or boost sales.
   To effectively design the CTA, you need to understand the pain points of your target audience and where the video fits into their customer journey. This CTA should be clear and specific, and it should align with the customer's goals and needs. The CTA should also be positioned in a way that encourages the viewer to take action. For example, the CTA might be to encourage the target audience to make a purchase, visit an app, reply to a message, or do something specific like returning to a quiz they previously started, but didn't complete. 
3. Choose Your Video Type: Personalized videos can come in many forms, including product demos, explainer videos, testimonials, and more. Choosing the right type of personalized video will depend on your target audience and the message you want to convey. By considering your audience and the goal of your video, you can choose the type of video that will be most effective for your personalized video campaign.
4. Create a Script: A well-written script is crucial for ensuring that your personalized video is effective and engaging. Write a script that takes into account the demographic and behavioral data of your target audience. Use language and images that will resonate with your viewers, and tailor the content to meet their specific needs and interests.
5. Integrate Personalization: Integrating personalization is the key to making your personalized video truly effective. To make your video personal, start by addressing the viewer by name to help create a stronger connection with the viewer. Use personal information about the viewer such as their company name or location. Customizing the visuals in the video to reflect the viewer's company, industry, or interests can also make the video feel more personal. And most importantly, tailor the message of the video to reflect the viewer's specific needs and interests. This can be done by highlighting the benefits of your product or service that are most relevant to them. 
6. Test and Optimize: Once your personalized video is complete, test it with a small group of your target audience to get feedback and make any necessary adjustments.

Adding Interactivity to Personalized Video

Interactive and dynamic video is a powerful tool for marketers looking to engage their target audience and drive conversions. Interactive video allows viewers to interact with the content, making it more engaging and memorable. Dynamic video, on the other hand, is personalized in real-time, allowing marketers to respond to changes in behavior, preferences, and interests.

The trifecta of personalized, interactive, and dynamic video helps to increase conversions by creating a more engaging and memorable experience for the viewer. Personalization tailors the content to meet the specific needs and interests of each viewer, while interactive and dynamic video allows marketers to respond to changes in behavior and preferences in real time.

Examples of Successful Personalized Video Campaigns

Here are a few examples of companies that are successfully using personalized video:

McDonald's

Mcdonald's wanted to drive engagement with their loyalty program customers so decided to replace their standard SMS notifications with a personalized video campaign. The video was connected to their customer database and was able to pull the customer’s preferred orders. With that information, they sent a video that included the number of loyalty points the customer had and recommended that they use their points to purchase one of their favorite products. The video also included an interactive button that allowed customers to click to purchase directly from within the video. The campaign was incredibly successful with a 320% increase in end-to-end sales!

Selina

Selina is a hospitality brand that caters to the needs of Millennial and Gen Z travelers on a large scale. It offers well-designed accommodations along with coworking spaces, recreational activities, wellness programs, and opportunities for local experiences. Selina created a personalized video campaign that used customer data to create personalized travel recommendations for each viewer based on recent travel reservations. The videos included images of the location of their more recent destinations and then recommended additional stays and discounts to encourage additional bookings. 

Coca-Cola

Coca-Cola create a personalized video campaign called "Share a Coke." The campaign aimed to encourage consumers to purchase Coca-Cola products and to increase brand loyalty by creating a unique and engaging experience for each customer.

The campaign used real-time data to generate personalized videos for each customer that featured their name, images of their friends or family, and even their location. The videos also included fun and personalized messages that encouraged the customer to share a Coke with someone they care about.

The "Share a Coke" campaign was a massive success, with over 1.7 million personalized videos created and shared on social media. Coca-Cola also reported an increase in sales and brand loyalty as a result of the campaign.

This campaign is a great example of the power of personalized video in creating a unique and engaging experience for each customer. By using real-time data to generate personalized content, Coca-Cola was able to connect with its customers on a personal level and encourage them to share their love for the brand with others.

Selecting a video personalization platform that enables your team to edit, update, and conduct A/B testing on content post-creation is essential. This feature extends the longevity of the video and amplifies the ROI. The ability to modify and update content ensures that your videos remain fresh and aligned with your customer's evolving requirements.

Maximizing Impact with Personalized Video

Personalized video is rapidly becoming a crucial component of modern marketing strategies. The combination of demographic and behavioral factors allows for a highly targeted approach that can reach the right audience with the right message at the right time. With the growing demand for more personalized experiences, it's clear that personalized video has a bright future ahead.

Personalized video not only helps to increase conversions but also helps to build long-lasting relationships with customers. By tailoring the message of the video to the specific needs and interests of the viewer, you are showing that you value their time and understand their needs. This can help to foster a strong sense of trust and loyalty between your brand and your customers, which is essential for building lasting relationships.

In today's fast-paced and competitive market, all businesses should be using personalized video. Whether you are looking to increase conversions, build brand awareness, or deepen your relationships with customers, personalized video can help you achieve your goals. With its ability to deliver a highly personalized and engaging experience, personalized video is a must-have tool for any business looking to thrive in the digital age.

Utilizing the power of brand awareness is crucial for expanding your audience and sales. And personalized video content can help you do this! Let's look at eight ways to use personalized videos to boost brand awareness.

Brand awareness is an essential part of any marketing strategy. It comes down to how well your target audience recalls your brand's ideology, messaging, and presence after seeing your marketing campaigns. But how do you stand out from a million other brands?

The best way to boost brand awareness is through captivating content that encourages interactions - personalized videos.

Video offers numerous options to generate high-quality, innovative content - it allows your company to communicate with existing and future customers in unique ways that bring value to your brand. Learn how to create compelling brand awareness video and boost your brand marketing.

What Is Brand Awareness?

Brand awareness is a marketing term that describes how well people are familiar with your company and its products or services. The more consumers recognize your brand, the higher your brand awareness.

However, it is essential to note that brand awareness differs from brand recognition. Recognition can occur when consumers recognize your brand only based on its colors or logo. To reach that point, customers must first be aware that your brand exists! Brand awareness extends beyond mere call-and-repeat. It addresses the feelings and ideas that people associate with your brand.

Why Brand Awareness Is Important?  

Creating an effective brand awareness strategy is essential for helping your company's growth and establishing client trust. The more trust your target audience has in your brand, the more likely you will turn them into paying customers.

And when it comes to fostering customer loyalty, video marketing is essential.

It increases the likelihood that consumers will remember your branding and important messaging. More precisely, viewers retain 95% of the information when watching a video, compared to just 10% when reading text.

Creating trust with your target audience is highly linked to increased brand awareness. And the best way to achieve both goals is to use video to showcase your team and offer.

Benefits of Using Personalized Videos to Boost Brand Awareness

In the current marketing world, video is a powerful asset. Here are a few of the most important reasons to use personalized video to boost your brand marketing:

Engage Audience

Keeping your audience interested is critical regardless of what you sell. Brand awareness video content helps you capture and hold viewers' attention. Using customized and interactive videos ensures that your messages are delivered clearly and concisely, retaining your audience's interest.

Tell Story

Viewers are more likely to remember creative and personalized video content than text and images. Videos enable you to connect with the audience by showing and telling who you are and what your business stands for. A proper video marketing brand awareness strategy lets you tell the story behind your company and position it in your customers' minds.

Build Trust

Videos can act as a link between your target audience and your products or services. With modern video platforms like Blings, you can create highly personalized videos with relevant customer data. You increase customer satisfaction, build buyer trust and ultimately increase brand awareness.

Boost SEO

Video ranks higher than any other content in online searches, accounting for 62% of all Google searches! Your video can reach a larger audience than any article could ever. With Blings, you can develop stunning interactive videos that will reach more viewers, bring them to your website and keep them engaged with your brand.

8 Creative Video Ideas To Increase Brand Awareness

You can go in many different directions with brand awareness videos depending on your business and target audience. Here, we share eight creative video ideas to boost your brand marketing:

Interactive Product or Service Videos

You'll have a much higher chance of reaching new customers if you demonstrate your product or service. Therefore, creating an interactive and personalized video to showcase your product is one of the best ways to use video marketing to promote your brand and increase sales. It can help you create a memorable impression on your audience and ensure a positive impact.

AutoLeadStar (ALS), a platform for auto dealerships, uses Blings personalized videos to provide clients with the details about their desired cars. They also ensured that prospects could contact the dealer directly from within the video by incorporating a form as one of the video elements. This improved ALS's customer experience and helped foster a good brand image among its target audience.

Behind The Scenes

Give your viewers an insight into your company's culture. Introduce your team and allow them to share their experiences and show the human side of your brand. These videos are the perfect opportunity to highlight the unique qualities of your business and provide viewers with a look at the side of your brand they wouldn't usually have access to.

Behind-the-scenes videos are especially powerful when you invite industry professionals or influencers. Stories from offices, corporate parties, or regular office hours also work well for these videos. Through this kind of video story, the audience develops a stronger bond with the organization and better understands your product and processes.

Video Blog (Vlog)

Vlogs combine video and blogging. It has a conversational tone and is different from what we expect from a corporate organization. However, many businesses have successfully used vlogs to improve their brand awareness. The benefit of vlogs is that they can transmit the same amount of information as blogs while doing a better job of holding viewers' attention.

Vlogs allow you to be highly creative while reaching out to an audience. Choose a question that your target audience has and provide answers through video. This way, you can create vlogs about numerous topics related to your industry and draw in many potential customers. Use vlogs to offer updates and solutions or even document your company's day-to-day activities.

Explainer Video

An explainer video helps consumers to understand your product or service better. They are typically 1-2 minutes long and convey the main points of your offer while encouraging viewers to learn more about it. When developing an explainer video, it's always a good idea to create it in the form of a story. People emotionally connect with stories, which assures that your offer will leave a lasting impression on them.

In an interactive, personalized explainer video, you can describe your product or service and your unique approach to a consumer problem. As such, you target a general audience and the prospects at the buyer journey's consideration stage. You could even create explainer videos that include FAQs or interactive quizzes. These assist in directing customers to additional product information.

Tips and Tricks Videos

Video content is far superior to text in capturing people's attention and expressing a message. As a result, many businesses now use "tips and tricks" videos to illustrate how their goods or services may benefit customers. These videos are highly engaging and shareable, allowing you to reach a greater audience and improve brand awareness.

Tips and tricks videos allow you to share information in an exciting way. They come at various lengths, and with Blings, you can make them short or longer with more helpful advice. Tips and tricks videos are also great for creating brand trust because it's easier to establish subject matter knowledge when delivering solutions and guidance to your audience's concerns.

New Product Uses

Another way to boost your brand marketing is creating videos that show new ways to use your product. This is one of the finest ways to demonstrate your brand's value if you have a product or service that can benefit various businesses or people. You're displaying your expertise while getting people to pay attention to your product, increasing brand awareness.

At Blings, we use our personalized video technology to stand out in crowded email inboxes and increase brand awareness. Our experts designed a video that sales development representatives (SDRs) can use to reach prospects. This interactive and personalized solution targets specific pain points our product can solve and has resulted in a whopping 63.4% open rate!

Top 10 Lists

Everyone enjoys lists! So, why not use videos in your brand awareness marketing strategy? These receive a lot of clicks because customers know they'll get a short, educational, and amusing overview of the most fantastic products or services. So, creating "Top 10" lists is a terrific method to connect with your customers.

Get creative and showcase your top-performing products or share valuable information that is helpful to your target audience. You may use Blings to include interactive components in videos that link to your product pages. With only one video, you can raise brand awareness and maximize conversion opportunities.

Brand Story Video

Brand story video should consist of a compelling story and engaging graphics. With many brands on the market, your ideal customers may need help remembering your brand name or product features. Make an impression on them by presenting a captivating video about your brand. These videos should be brief and to the point, lasting at most a minute.

With Blings, you have so many options for expressing your creativity. You may use the platform to create brand story videos unique to each of your viewers. Add their personal information, such as names or job titles, to make an instant connection and ensure that people remember your brand and, more importantly, interact with it.

How to make a brand awareness video?

Now that we have gone over a few ideas on what your brand awareness video might look like, let's take a look at how to create one.

To effectively boost brand awareness, you have to make personalized videos that guarantee to hold your viewers' attention and encourage them to remember and engage with your brand.

The following are some of the essential resources you'll need to create a top-notch, personalized brand awareness video:

Define Goals and Audience

You need to set clear goals for your video marketing strategy to see results. Identify what successful brand awareness looks like for your company, and look at the ways to achieve it. You also need to define your target audience to understand what kind of data you need to collect and how to personalize your video content for them correctly.

Collect Correct Data

You need customer data to personalize your videos accurately. For instance, you need to know a lead's name or title to personalize messaging to them. The greater the level of personalization, the more data you will require. Also, be sure that you're utilizing the correct data. Irrelevant or incorrect details could make your brand appear unreliable and harm your reputation.

Choose Video Platform

When deciding on a video platform, your primary goal should be to find one that integrates well with your current design methods and allows you to personalize all aspects of the video. Also, ensure that the platform functions as the extension of Adobe After Effects to simplify further the process of developing videos.

These are advantages that Blings proudly offers, allowing several businesses to create interactive, personalized videos and promote their brands.

Test and Improve

You must regularly test and enhance your videos to ensure an effective video marketing brand awareness strategy. For this reason, it is incredibly beneficial to make your videos on a platform like Blings. It allows your team to edit, update, and A/B test content even after it has been generated. This function increases the ROI and helps ensure that your videos are 100% relevant and effective.

Start Boosting Brand Awareness With Personalized Videos

Brand awareness can help you maintain your brand's credibility and relevance in customers' eyes. Similarly, personalization is essential for standing out from the tones of online content. Combine the two, and you have an excellent plan for maintaining a strong market position.

Now that you have a plethora of brand awareness video ideas at your disposal, it's time to get creative!

Of course, you don't have to do this on your own. Sign up with Blings today to boost brand awareness with interactive and personalized branded videos.

Building real trust with your customers has never been more important. Today, customers have a significant expectation of empathy and personal experiences from the brands they choose. Building customer trust can be a significant challenge but one that brings great rewards.

With the right tools, you can gain customer trust and grow your business, and personalized video is one of the most effective tools available today.

The Power of Video and How It Builds Trust

How brands communicate with customers has a tremendous impact on how their customers see them. This applies in all areas of their relationship, but even more so in terms of trust. Trust requires a real personal connection to be made, and this isn’t always possible using static elements like text and images alone.

Instead, video provides a powerful tool for establishing an emotional connection with customers. One of the most fundamental reasons that it does this is that it is so much more engaging. The video draws people in and really establishes an active engagement, rather than passive scanning encouraged by text alone.

The engaging video makes it seem much more like the message is really coming from another person rather than from a website or platform. The combination of both audio and visual elements, along with being able to establish the pace of communication, lets brands ensure that their message comes across as intended. When building trust, maintaining this clear emotional connection is critical.

Why Customer Trust Is So Critical and How Video Helps Build It

Today, the customer journey is a much more personal and emotional experience than it once was. In the past, consumers would simply choose products off store shelves based on the information presented then and there, but it’s not that simple anymore. Instead, brands need to build a real relationship to gain and retain customers.

To build customer loyalty, a brand needs to present its story. Customers need to understand what a company is about and what its values are. Simple assertions of commitments listed on the packaging aren’t enough. Instead, brands need to really show their customers that they are committed to quality, dependability, sustainability, or the other critical values that make up their mission statement.

A branded video experience puts the ability to do this within a brand’s reach.

Types of Videos That Can Help Foster Trust With Your Customers

Video provides a wide range of opportunities to help foster trust with your customers. You can implement video through websites, platforms, applications, and social media to account for every part of the customer journey. 

Here are a few of the different types of videos that your brand can create.

• Social Media Updates - Depending on the nature of your brand, you could post regular updates through social media. This is a great way to reach consumers, especially if you have a younger target demographic. Posting videos from your facilities highlights the “behind the scenes” can help create familiarity and trust with your customers.
• Customer Testimonials - Testimonials from happy customers are another fantastic way to build trust. Being able to hear a positive example of how your brand has already helped someone else can make your potential customers much more confident in what you have to offer.
• Tutorial or Demo Videos - Marketing isn’t the only area videos are useful. Consider creating tutorial or demo videos when you need to provide customer resources for your products or services. This maintains a great connection with existing customers, building a long-lasting relationship of trust.

Businesses Are Already Using Personalized Video to Build Trust

Putting personalized video creation to work building trust is something that companies are already doing today. Blings has helped many organizations improve customer engagement and other metrics with personalized and interactive videos through our easy-to-use platform.

One area that trust is of vital importance is healthcare. Providing customer service for patients is an essential task that has a major impact on the ability of healthcare facilities to provide care and how well they can use their resources. Major HMO Clalit Mushlam incorporated personalized videos to help patients reach their appointments on time more consistently, ensuring they get the care they need.

The University of People is the fastest-growing online university in the US, and they need to foster trust among potential applicants throughout the registration process. Using video resources to increase engagement during the admittance process helped them encourage more students to complete the process, increasing their overall conversion rates.

Tips on How You Can Create Your Own Personalized Video Campaign

Video is a powerful tool to foster trust with your customers, but how exactly can you ensure that your video marketing efforts are successful? Blings provides brands and creators with all the tools they need to achieve an effective personalized video campaign.

With Blings, you can incorporate video, audio, and text layers easily. Personalized data can be drawn from a wide range of dynamic sources, allowing you to craft truly one-of-a-kind experiences. Interactive elements are easy to add as well, further driving engagement and creating a holistic customer experience.

Of course, you need to know whether or not the videos you create are really helping build trust and engagement. With Blings, brands have access to robust analytics to gain insight into the success of their campaigns. Streamlined A/B testing lets you make changes on the fly to optimize your campaigns quickly and efficiently.

The best tip that you can follow to really build trust with video is to stay true to your brand. Use these tools to develop your unique messaging and brand perception so that your customers can really get to know you.

Video Marketing Will Only Continue to Be More Essential in the Future

As the world continues to advance toward an even more digital landscape, video marketing will become even more important. Businesses and brands need to understand that consumer expectations are only going to rise and that personalized and interactive video will soon be the standard rather than the future when it comes to the customer experience.

You can future-proof your organization’s video experiences with Blings’ MP5 interactive video format. Take video storytelling to the next level with the latest in personalization through dynamic data and provide seamless interactivity.

Every brand relies on KPIs and other metrics to evaluate how well they’re doing and their potential for growth. Net promoter score (NPS) has risen to become one of the most important metrics, with brands devoting plenty of resources to measuring, tracking, and improving their score. Using the right tools to develop a unique branded video experience is one way that your brand can target NPS and retain more satisfied customers.

What Is NPS (Net Promoter Score)?

NPS is an important metric that helps define customer loyalty and satisfaction. These criteria are generally very difficult to measure, as opposed to measuring conversions, sales, and other concrete data. The NPS seeks to quantify customer loyalty to provide data that can be used for A/B testing videos, marketing strategies, and more.

You’ve likely interacted with NPS before without realizing it. If you’ve ever seen a quiz asking you to rate how likely you are to recommend a product or company to a friend, you’ve seen a company collecting NPS data. Collecting this data from customers helps define trends in customer loyalty.

Calculating NPS

To obtain an NPS for your business, you first need to survey your customers.   Instead of reaching out after the fact, integrated surveys let you get the answers you need right away and from a larger portion of your customer base.

With that data in hand, you can calculate your NPS. Customers who rate a 9 or 10 are known as promoters, the customers who really display loyalty and help build your brand. Those at 6 or lower are called detractors, as they are unlikely to promote your brand. Customers in between are called passive and have a neutral impact.

You can calculate your final net promoter score by taking the difference between the percentages of promoters and detractors. Interpreting your results can be more complicated as they vary by industry. While a score in the range of 40% would be excellent for an auto dealer, a score of 60% would be pretty low for a retail outlet.

How Can Personalized Video Increase NPS for Your Business?

NPS is all about the customer experience. It takes the subjective concept of customer satisfaction and turns it into concrete numbers based on the customer’s own perception. This means that raising NPS requires delivering a better product, service, and overall experience for customers.

Personalized video helps provide a more engaging customer experience. When your product or services include features and resources that incorporate personalized video, you build a better connection with customers. They feel that their needs are being met.

With content from dynamic data sources, the impact that unique personalization features have can be more than just a feeling of familiarity. With geolocation data, information from linked accounts and other platforms, and other sources of data, video marketing and applications can serve your customers better.

After such an engaging experience, your customers are sure to promote your brand to their friends and family. NPS is a valuable tool for measuring customer loyalty, but at the end of the day, the best way to improve your score is to provide a better experience for your customers, and personalized video can help you do that.

The Benefits of Increasing NPS With Personalized Video

Increasing NPS with personalized video can provide your brand with a wide range of benefits. First, it creates more advocates for your brand. With happier customers that give higher promoter survey responses, you’ll have more people spreading the word about your product or service.

Using personalized video, in particular, is a very efficient way to increase your NPS. Compared to other methods, you can improve customer experience very affordably using personalized video.

Personalized video also provides you with opportunities to evaluate your decisions. Blings features built-in analytics that makes it easy to evaluate the impact of your video content.

Get Started Increasing NPS With Personalized Video Now

NPS is one of the most important metrics to monitor and improve for your business, and personalized video is a valuable tool for increasing your NPS. With Blings, personalized video creation couldn’t be easier with a platform that puts you in control of how you reach your customers.

Blings’ unique MP5 video format provides opportunities for truly engaging video content that helps endear your brand to your customers. They’ll be sure to tell their friends and family about the great experience they have with your brand when video marketing and other parts of the customer journey feature interactive and personalized video content.

Improve NPS and other key metrics showing your brand’s success by using Blings to take your video content to the next level.

The customer journey has long been a central focus for brands and marketing agencies everywhere. Understanding and guiding that journey is the key to getting conversions and building relationships with customers, and brands use a variety of tools to make that happen. Today, interactive video is at the forefront of how innovative brands can create the perfect customer journey.

Mapping the Customer Journey

The experience that your customers have with your company can be just as important as the products or services you provide. Today, most brands conceptualize the relationship with their customers as a journey, one with a variety of steps that each require a unique approach to navigate successfully.

The individual steps on any customer journey are going to be unique to your business and how it operates. You might be providing a one-off product or an app that users check every day, and you need to understand and define the key interactions throughout the customer journey to capitalize on them properly.

In general, there are five key phases to the customer journey that businesses need to consider.

1. The first is the awareness phase when customers first become aware of your brand through marketing efforts such as video for the customer journey. This is the first interaction, and it’s often the most important, so delivering a lasting impact is essential.
2. Next is the consideration phase, where potential customers consider whether or not to commit. A customized customer journey is highly effective here, helping guide customers to the specific content and information needed to sway their decision in the right way.
3. The purchase phase is when the customer actually makes the purchase, so it’s important to have the right calls-to-action and features to make buying easy.
4. Next, there is the retention phase, where your brand has an opportunity to build a lasting relationship with your customers. A variety of customized customer journey experiences can help keep customers coming back.
5. Finally, there is the advocacy phase, where satisfied customers provide ongoing support for your brand. Crafting the right journey leaves customers more likely to recommend your brand online and to their friends and family.

How Personalized Video Helps Craft the Customer Journey

Today, interactive video and personalization of content are some of the most powerful tools available to craft the customer journey. In any marketing effort, one of the key challenges is ensuring that your content effectively targets the right audience. With video personalization, you can target customers down to the individual to draw in as much engagement as possible.

With Blings’ interactive MP5 videos, you can ensure that the appropriate content is being delivered to customers at the right point throughout the customer journey. Dynamic information can be incorporated into the video in multiple layers, providing a fully personalized experience. Different video scenes and effects can be triggered based on interaction, creating a more engaging experience for customers.

It’s easy to integrate Blings with the most widely used business platforms today, including Shopify, SFDC, HubSpot, Marketo, and more. This lets you augment the customer journey seamlessly, putting interactive video content to work within your established platforms. More engaging formats help drive the customer journey more effectively, and interactive, personalized video is the most engaging format available today.

How to Develop a Successful Personalized Video Campaign

A personalized video is an effective tool for your brand, but how exactly can you develop a successful campaign? Luckily, Blings provides all of the tools and features necessary to build your campaign from the ground up and implement continuous improvement in your efforts.

First, our After Effects extension allows you to implement the highest-quality smart video features with a simple no-code tool. Start from scratch or add elements to existing videos, including personalized text, interactive buttons, animation, images, audio, video, and color. Interactive and personalized elements can connect to dynamic data through a variety of formats.

Making your personalized videos is just one part of crafting the ultimate customer journey. You also need to be able to assess how those videos are performing and continue to improve your methods. Blings provides the data and insight you need to fully understand video performance. You’ll have clear access to watch-time and engagement data alongside robust A/B testing tools.

Analytics provide insight into individual elements of your personalized videos, letting you identify which sections engage customers and which don’t, along with which calls-to-action are the most effective. With Blings, you can make quick changes without the need to re-render the entire video, so you can put these useful insights to work immediately.

Examples of How Businesses Are Using Personalized Video

Creating an interactive video journey for your customers isn’t something that’s coming at some point in the future. It’s something that’s already here today. Brands around the world are already seeing significant increases in sales and engagement through the careful deployment of a truly personalized customer journey.

Fast-food mega chain McDonald’s increased purchase rate through their McCoins loyalty program by 350% using Blings’ MP5 videos. The customized custom MP5 videos provided direct integration with their database to bring the viewer’s status and activity into the video, along with built-in call-to-actions.

Major HMO Clalit Mushlam applied the same principles that go into crafting the customer journey to improve the patient journey at their healthcare facilities. With Blings, Clalit Mushlam reduced their no-show rate with custom videos featuring appointment details, location, and directions for patients.

These and many other companies throughout a wide range of industries are already seeing the impact of the personalization of content firsthand. The versatility of Blings’ MP5 interactive video format lets brands take control of the customer journey in ways that simply weren’t possible before.

The Future of Personalized Video

The future of personalized video is here today with Blings’ MP5 interactive video format and the unique tools surrounding it. With Blings, brands can develop the ultimate interactive videos through our After Effects extension that lets you connect each layer to dynamic data. Blings provides real-time interactivity and integration with major business platforms across the web.

All of this together lets any brand create truly engaging personalized content for its customers. Every step of the customer journey can be managed gracefully with interactive video content developed with Blings.

If you’re a Netflix user like me, you probably enjoy the personalized experience Netflix brings to you. They cater their programs to your taste, offering you new shows that peak your curiosity. They seem to get you. Before long you’re a loyal customer.   

How does that happen? Why do you believe Netflix is in sync with your needs?

The answer is that they've perfected the art of hyper-personalization. To effectively convert your prospects to customers and keep them coming back for more, you need to personalize your marketing and treat your customers individually. But personalized marketing can be tricky. So when you decide to invest in personalized marketing, you better do it right the first time - from setting up technology infrastructure to mapping out the customer’s journey.  

Here are 5 tips for getting your personalized marketing right (the first time). 

Even if you are committed to personalized marketing, and you are eager to start collecting your customer data, you first need to make sure you have the right tools in place. Marketers should strategically map out the mechanics of personalized marketing solutions to make sure their current platform is sufficient to meet different aspects of their marketing needs. 

Here are a few questions you want to ask your marketing team:

• Is the personalization engine capable of handling massive customer data? 
• Do we have the right marketing automation algorithms to automate repetitive tasks?
• Is our product recommendation good enough to drive conversions, especially when we have large product catalogs?
• Do we have the right infrastructure to run multiple A/B tests simultaneously?
• Is our AI-driven content personalization engine smart enough to make intelligent decisions with the individual customer?

From persona to personalization - Every story needs to be backed by data

In today’s digital era, every decision starts with data. Every customer has a unique set of data that can be used to generate customized content, content that will help you connect with the customer dynamically and intelligently. If you have the right technology you should be able to collect your customer’s data at every single touchpoint across his journey.

You need to combine your user’s profile, real-time behavior, browsing history, purchasing history, email opens, geolocation, third-party data, and more to build the unique content that has the most relevance for each customer. This is where machine learning algorithms kick in to do a more granular analysis. The more customer data collected from different times and locations, the more refined and effective personalized content will appear. 

This valuable data can help you generate customer insights and segmentation. It will make it easier to manage your large audiences and help you decide what content to send to whom and when, and where to send it. 

Buyer personas used to be the gold standard of marketing campaigns. You might already have a list of hypothetical characters. But if you want to gain a competitive edge, personas are not enough. You need to go deeper into customer analysis. Instead of targeting a hypothetical bachelor living with his dog in San Jose, California, target your actual customers who are brimming with real data.

Thanks to machine learning algorithms, now you have the capability to drill down many levels more to really understand your specific customers and make decisions at a more individualized level. If you do it right, your prospects will pay more attention to your products and your customers will feel a stronger bond with you. However, you need to keep a close eye on the personalization to make sure it doesn’t go too far. You don’t want your customers to feel their privacy has been infringed upon.   

Impact every stage of the customer journey across channels

While you are offering personalized experiences to your customers, it is important to make sure they affect every stage of the digital customer’s journey. It’s not about selling your products to your customers online anymore. It’s about selling experiences to them. Each of your customers is unique, and each of them has unique wants and needs in different stages of the funnel. 

For example, a clothing eCommerce company might see a customer is browsing jackets. Based on the customer’s profile data and browsing behavior, a dynamic and interactive promotion offer can be displayed that encourages the customer to add to the cart a pair of pants, shoes, or accessories to match that jacket. However, it’s then that Cart Abandonment enters the picture.  The sale is not complete when your customer has all these items in his cart. Research shows that 70% of online shoppers progress to the cart stage but eventually abandon their cart. You need to send personalized emails to those customers to encourage them to finish the purchase. You want to offer highly personalized content in each stage of the customer journey to engage and interact with them, especially in the last part of the journey, the sale. 

After you successfully convert your visitor through the effort of personalized marketing, you need to encourage your customers to keep coming back and continuously delight them so that you can increase their customer lifetime value. 

The personalization game never ends

Just like any other process, you need continuous review and refining of your personalized marketing strategy to ensure its effectiveness. Amass more and more data from your customers, keep iterating and deploying better algorithms by tuning your personalization engine, and keep tracking your customers’ behavior over the long term.

Don’t forget the importance of A/B testing. It helps you to compare different versions of personalized content at different stages of your customer journey so that you can keep optimizing the customer experience to maximize the customer lifetime value. Netflix runs about 250 A/B tests every year - one of the reasons why no two users have the same experience on its platform. 

Final Thoughts

Personalized marketing is not a mystery anymore. With the right technology and some guidance, you too can create a unique and enjoyable experience that meets your customers’ increased expectations. By leveraging AI-driven personalization engine and massive data analytics, you have the chance to forge a long-lasting relationship with your customers.

So ask yourself: Isn’t it time I began implementing personalized marketing for my company?

Still have questions? We are here to help and provide suggestions on personalized marketing. 

yosef@blings.io

Businesses often face the challenge of getting new customers and retaining the existing ones. But this could be made much easier if we understand the power that personalized video content has, and how we can use various types of videos to improve our marketing strategy. 

What is a personalized marketing video? 

Imagine a world where each of your customers, whether potential or existing, will be targeted to a special video made just for them. Well, now you don’t even need to imagine! Nowadays, this is one of the most effective ways to create engagement with your audience.

By making personalized content, you can address your customers by their names and create dynamic videos that will make them feel like it was made for them especially! This kind of marketing strategy can help you create and strengthen the connection with your audience and address them directly rather than them just stumbling around your content over the internet. 

The benefit of using a platform that allows you to make a personalized interactive video, like Blings, is it gives the option to make your videos unique and dynamic, and address your customers in various shapes of personalization in your videos, such as their areas of interest or a specific problem they have, that your business can solve.

All of that can improve the user experience each customer gets, and increase the amount of engagement that you get from your audience. 

And why is engagement so important? 

Great question! It’s important to stress the fact that the internet is an active arena with lots of distractions at any given time. So if you’ve managed to get your potential client to stop scrolling and pay attention to what you have to say- you are probably doing something right.

Engagement is all about those interactions you have with your audience, and this is what can help you build a personal connection with them, that eventually will lead you to a strong and loyal community. So if that is what we all desire, the smartest thing to be done is to make sure that the connection we build with each of our customers is valid and sustainable, and personalized video marketing is one of the best ways to do it.

You could identify who your client is and how you could provide him your service in the best way for both of you, so he will get personalized content that will be targeted on providing his needs, while you get your goal- a loyal and engaging customer. 

So how exactly can a personalized video strategy improve engagement?

It’s not a secret that in the past few years words have become less and less effective when trying to deliver a message. Even on social media we can see that posts that are not containing any visual aids will not get as much traffic as a video will get.  

The thing about dynamic videos is it speaks to each person individually and they will have to stop what they are doing to interact with the video, because of that exact feeling of “somebody is speaking with me right now”, and this is what makes them feel that said connection with you.

They will get, even Subconsciously without realizing it themselves, the feeling that you understand their issues and you could help them by providing your specific service, so by integrating a personalized video marketing strategy you could have some kind of a personal conversation with your customers without having to actually speak with every each and one of them, but still make them go through a captivating and consolidating experience with your brand, which is what exactly will lead to the magic result of engagement. 

In which ways can we use personalized videos?

That’s the real beauty of it- you can use it for any occasion or reason you would like!
Dynamic and interactive video marketing could help you get various goals that are an outcome of your new engagement strategy, such as gaining new clients, sales drive, and enhancing your community, so you can use personalized video to each of your goals. For example:

• Introduction videos. Those will introduce you to the potential clients that still have not made an acquaintance with you. This will explain who you are and why your service is the best fit for them specifically.
• Explainer videos. In which you could show any innovations that you may have in your business and help your audience to learn about your products even more, in an interactive and engaging way. 
• ‘Thank you’ videos. A special way to interact with your paying customers by thanking them for their loyalty and trust, will increase the emotional connection to a whole new level, making them feel appreciated and valued. 

How to choose the platform that will help me make interactive videos? 

In the current marketing climate, there are a lot of platforms that discovered the value behind using personalized videos and are offering various ideas and packages for your business. It is important to conduct research before choosing the platform so you could enjoy the benefits of personalized interactive videos that are the most suitable for you.

In Blings we offer a platform that gives you the ability to modify your content, design, and campaign data, with real time personal control, with an option to run A/B testing and get detailed analytics will ensure that your campaign meets all your goals.

We have unique technology that allows you to implement various interactive tools and options directly into your videos, that will give you a better and deeper understanding of what your customers really need and how you could help them with that while ensuring longer viewing times and motivating your audience to further interact with your product through call-to-action buttons. All of that without extra cost for scale, frequency or distribution! So you could have unlimited opportunities for you to show your customers their videos anytime. 

If it sounds great to you (well, because it is!), you can call Blings to hear more about what we can offer to make your video marketing strategy the best it can be!