Email marketing

A woman in a party hat sits alone at a decorated table under a Happy Birthday banner, resting her chin on her hand beside an untouched cake with a lit candle.
Email marketing

127 brands asked for data. One sent a birthday email.

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A hand holds a phone showing a promotional message that opens with Hey followed by an unrendered name placeholder, above a 15 percent off your first order offer and a Claim Now button.
Email marketing

Broken personalization is worse than none

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Blings slide headed After the welcome, reading The four brands that chased their own offer, with the Peet's Coffee and Tea, Bojangles, Jeni's, and Firehouse Subs logos beneath.
Email marketing

What happens after the welcome: 123 brands issue an offer and never mention it again

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Blings slide reading These brands skipped the Welcome email entirely, with the Papa Johns, Yogen Fruz, Church's Texas Chicken, Schlotzsky's, TCBY, and La Madeleine logos beneath.
Email marketing

Eight brands never said hello: the QSR welcome email, measured

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Two friends pulling faces while taking a selfie on a phone, holding colourful shopping bags in a park.
Email marketing

Gift guides that convert: personalized recommendations in email

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A yellow shop sign reading 50 percent Black Friday displayed in a store window.
Email marketing

Black Friday email strategy: standing out in the loudest inbox week

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A flat illustration of a person seated on a sofa looking at their phone, with email and message cards floating around them in blue and purple.
Email marketing

Email deliverability in 2026: how video links affect inbox placement

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Three phone screens showing a personalized quick service restaurant video, with frames reading Hey Christian and your birthday combo is calling above an order now button.
Email marketing Industry benchmarks

Introducing the QSR email index: more than 300 brands, one inbox

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Timeline of icons labelled Halloween, Thanksgiving, Veterans Day, Black Friday, Christmas, Hanukkah, and New Year, with Black Friday highlighted in black.
Email marketing

How to plan your Q4 holiday email calendar

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Three restaurant app notifications stacked over a phone home screen: Panera Bread asking the reader to make the most of their membership on the app, The Habit Burger Grill pointing to app deals, and Outback Steakhouse describing the steak button for your phone.
Email marketing

Email is being spent to recruit away from email

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The Power of Personalization in Email Campaigns 2026 — AI & Beyond, featuring a MacBook displaying the Blings personalized video editor interface
Best practices Email marketing

The power of personalization in email campaigns: boosting open rates and conversions

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Blog graphic showing three smartphones displaying a Blings personalized video campaign, with the heading using AI to automate personalized video campaigns.
Email marketing Customer experience

Using AI to automate personalized video campaigns

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