Email Marketing

what the best restaurant birthday emails get right
Personalization Email Marketing

What the best restaurant birthday emails get right

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Best Practices Email Marketing

Make it move: what the most appetizing QSR emails do with images, GIFs, and video

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havent tried us yet
Email Marketing

“Haven’t tried us yet?” The rare restaurant email that notices what you haven’t done

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peets
Email Marketing

Five emails, five jobs: what Peet’s Coffee knows about cadence

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bahamabucks
Email Marketing

Bahama Buck’s builds its emails out of images. They still read perfectly with the images off.

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A woman in a party hat sits alone at a decorated table under a Happy Birthday banner, resting her chin on her hand beside an untouched cake with a lit candle.
Email Marketing

127 brands asked for data. One sent a birthday email.

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A hand holds a phone showing a promotional message that opens with Hey followed by an unrendered name placeholder, above a 15 percent off your first order offer and a Claim Now button.
Email Marketing

Broken personalization is worse than none

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Blings slide headed After the welcome, reading The four brands that chased their own offer, with the Peet's Coffee and Tea, Bojangles, Jeni's, and Firehouse Subs logos beneath.
Email Marketing

What happens after the welcome: 123 brands issue an offer and never mention it again

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Blings slide reading These brands skipped the Welcome email entirely, with the Papa Johns, Yogen Fruz, Church's Texas Chicken, Schlotzsky's, TCBY, and La Madeleine logos beneath.
Email Marketing

Eight brands never said hello: the QSR welcome email, measured

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A yellow shop sign reading 50 percent Black Friday displayed in a store window.
Email Marketing

Black Friday email strategy: standing out in the loudest inbox week

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A flat illustration of a person seated on a sofa looking at their phone, with email and message cards floating around them in blue and purple.
Email Marketing

Email deliverability in 2026: how video links affect inbox placement

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Three phone screens showing a personalized quick service restaurant video, with frames reading Hey Christian and your birthday combo is calling above an order now button.
Email Marketing Industry Benchmarks

Introducing the QSR email index: more than 300 brands, one inbox

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