Building real trust with your customers has never been more important. Today, customers have a significant expectation of empathy and personal experiences from the brands they choose. Building customer trust can be a significant challenge but one that brings great rewards.

With the right tools, you can gain customer trust and grow your business, and personalized video is one of the most effective tools available today.

The Power of Video and How It Builds Trust

How brands communicate with customers has a tremendous impact on how their customers see them. This applies in all areas of their relationship, but even more so in terms of trust. Trust requires a real personal connection to be made, and this isn’t always possible using static elements like text and images alone.

Instead, video provides a powerful tool for establishing an emotional connection with customers. One of the most fundamental reasons that it does this is that it is so much more engaging. The video draws people in and really establishes an active engagement, rather than passive scanning encouraged by text alone.

The engaging video makes it seem much more like the message is really coming from another person rather than from a website or platform. The combination of both audio and visual elements, along with being able to establish the pace of communication, lets brands ensure that their message comes across as intended. When building trust, maintaining this clear emotional connection is critical.

Why Customer Trust Is So Critical and How Video Helps Build It

Today, the customer journey is a much more personal and emotional experience than it once was. In the past, consumers would simply choose products off store shelves based on the information presented then and there, but it’s not that simple anymore. Instead, brands need to build a real relationship to gain and retain customers.

To build customer loyalty, a brand needs to present its story. Customers need to understand what a company is about and what its values are. Simple assertions of commitments listed on the packaging aren’t enough. Instead, brands need to really show their customers that they are committed to quality, dependability, sustainability, or the other critical values that make up their mission statement.

A branded video experience puts the ability to do this within a brand’s reach.

Types of Videos That Can Help Foster Trust With Your Customers

Video provides a wide range of opportunities to help foster trust with your customers. You can implement video through websites, platforms, applications, and social media to account for every part of the customer journey. 

Here are a few of the different types of videos that your brand can create.

• Social Media Updates - Depending on the nature of your brand, you could post regular updates through social media. This is a great way to reach consumers, especially if you have a younger target demographic. Posting videos from your facilities highlights the “behind the scenes” can help create familiarity and trust with your customers.
• Customer Testimonials - Testimonials from happy customers are another fantastic way to build trust. Being able to hear a positive example of how your brand has already helped someone else can make your potential customers much more confident in what you have to offer.
• Tutorial or Demo Videos - Marketing isn’t the only area videos are useful. Consider creating tutorial or demo videos when you need to provide customer resources for your products or services. This maintains a great connection with existing customers, building a long-lasting relationship of trust.

Businesses Are Already Using Personalized Video to Build Trust

Putting personalized video creation to work building trust is something that companies are already doing today. Blings has helped many organizations improve customer engagement and other metrics with personalized and interactive videos through our easy-to-use platform.

One area that trust is of vital importance is healthcare. Providing customer service for patients is an essential task that has a major impact on the ability of healthcare facilities to provide care and how well they can use their resources. Major HMO Clalit Mushlam incorporated personalized videos to help patients reach their appointments on time more consistently, ensuring they get the care they need.

The University of People is the fastest-growing online university in the US, and they need to foster trust among potential applicants throughout the registration process. Using video resources to increase engagement during the admittance process helped them encourage more students to complete the process, increasing their overall conversion rates.

Tips on How You Can Create Your Own Personalized Video Campaign

Video is a powerful tool to foster trust with your customers, but how exactly can you ensure that your video marketing efforts are successful? Blings provides brands and creators with all the tools they need to achieve an effective personalized video campaign.

With Blings, you can incorporate video, audio, and text layers easily. Personalized data can be drawn from a wide range of dynamic sources, allowing you to craft truly one-of-a-kind experiences. Interactive elements are easy to add as well, further driving engagement and creating a holistic customer experience.

Of course, you need to know whether or not the videos you create are really helping build trust and engagement. With Blings, brands have access to robust analytics to gain insight into the success of their campaigns. Streamlined A/B testing lets you make changes on the fly to optimize your campaigns quickly and efficiently.

The best tip that you can follow to really build trust with video is to stay true to your brand. Use these tools to develop your unique messaging and brand perception so that your customers can really get to know you.

Video Marketing Will Only Continue to Be More Essential in the Future

As the world continues to advance toward an even more digital landscape, video marketing will become even more important. Businesses and brands need to understand that consumer expectations are only going to rise and that personalized and interactive video will soon be the standard rather than the future when it comes to the customer experience.

You can future-proof your organization’s video experiences with Blings’ MP5 interactive video format. Take video storytelling to the next level with the latest in personalization through dynamic data and provide seamless interactivity.

Every brand relies on KPIs and other metrics to evaluate how well they’re doing and their potential for growth. Net promoter score (NPS) has risen to become one of the most important metrics, with brands devoting plenty of resources to measuring, tracking, and improving their score. Using the right tools to develop a unique branded video experience is one way that your brand can target NPS and retain more satisfied customers.

What Is NPS (Net Promoter Score)?

NPS is an important metric that helps define customer loyalty and satisfaction. These criteria are generally very difficult to measure, as opposed to measuring conversions, sales, and other concrete data. The NPS seeks to quantify customer loyalty to provide data that can be used for A/B testing videos, marketing strategies, and more.

You’ve likely interacted with NPS before without realizing it. If you’ve ever seen a quiz asking you to rate how likely you are to recommend a product or company to a friend, you’ve seen a company collecting NPS data. Collecting this data from customers helps define trends in customer loyalty.

Calculating NPS

To obtain an NPS for your business, you first need to survey your customers.   Instead of reaching out after the fact, integrated surveys let you get the answers you need right away and from a larger portion of your customer base.

With that data in hand, you can calculate your NPS. Customers who rate a 9 or 10 are known as promoters, the customers who really display loyalty and help build your brand. Those at 6 or lower are called detractors, as they are unlikely to promote your brand. Customers in between are called passive and have a neutral impact.

You can calculate your final net promoter score by taking the difference between the percentages of promoters and detractors. Interpreting your results can be more complicated as they vary by industry. While a score in the range of 40% would be excellent for an auto dealer, a score of 60% would be pretty low for a retail outlet.

How Can Personalized Video Increase NPS for Your Business?

NPS is all about the customer experience. It takes the subjective concept of customer satisfaction and turns it into concrete numbers based on the customer’s own perception. This means that raising NPS requires delivering a better product, service, and overall experience for customers.

Personalized video helps provide a more engaging customer experience. When your product or services include features and resources that incorporate personalized video, you build a better connection with customers. They feel that their needs are being met.

With content from dynamic data sources, the impact that unique personalization features have can be more than just a feeling of familiarity. With geolocation data, information from linked accounts and other platforms, and other sources of data, video marketing and applications can serve your customers better.

After such an engaging experience, your customers are sure to promote your brand to their friends and family. NPS is a valuable tool for measuring customer loyalty, but at the end of the day, the best way to improve your score is to provide a better experience for your customers, and personalized video can help you do that.

The Benefits of Increasing NPS With Personalized Video

Increasing NPS with personalized video can provide your brand with a wide range of benefits. First, it creates more advocates for your brand. With happier customers that give higher promoter survey responses, you’ll have more people spreading the word about your product or service.

Using personalized video, in particular, is a very efficient way to increase your NPS. Compared to other methods, you can improve customer experience very affordably using personalized video.

Personalized video also provides you with opportunities to evaluate your decisions. Blings features built-in analytics that makes it easy to evaluate the impact of your video content.

Get Started Increasing NPS With Personalized Video Now

NPS is one of the most important metrics to monitor and improve for your business, and personalized video is a valuable tool for increasing your NPS. With Blings, personalized video creation couldn’t be easier with a platform that puts you in control of how you reach your customers.

Blings’ unique MP5 video format provides opportunities for truly engaging video content that helps endear your brand to your customers. They’ll be sure to tell their friends and family about the great experience they have with your brand when video marketing and other parts of the customer journey feature interactive and personalized video content.

Improve NPS and other key metrics showing your brand’s success by using Blings to take your video content to the next level.

Video marketing strategies play a major role for most businesses today, serving as an engaging way to reach, communicate with, and retain customers. However, many business owners don’t fully understand the full benefits that video marketing can provide. Don’t let these common video marketing myths prevent you from taking full advantage of a video to promote your brand.

1. Videos Are Only Right for Promoting Products or Services

   Videos are an incredibly effective way to highlight specific products and services. They’re engaging and allow you to communicate your key points to potential customers very effectively. However, this is far from the only use of video marketing.
   Today, video marketing plays a more holistic role in the customer journey. Videos can be used to help build a relationship rather than simply serving as an entry point. Many examples of the best video marketing aren’t concerned with products or services at all. Personalized video marketing with Blings is being implemented by creators of all kinds to reach their audiences and drive engagement.

2. Only Long Videos Are Effective

   Video marketing is a versatile medium that provides maximum flexibility and control for brands to communicate their message. However, many brands tend to gravitate strictly toward longer videos. While these longer videos play an important role, they’re far from being the only format brands should be using.
   Short-form videos like the kind found throughout TikTok and other popular apps resonate incredibly well with key demographics. Making shorter videos allows for quick and direct communication, maintaining full engagement for the entire duration. The best video marketing strategies implement a healthy mix of both short and long videos.

3. Video Content Is Only Suited for Social Media

   Social media platforms are some of the most widely used vectors for video marketing strategies. Users expect video content while browsing social media, making them more likely to open and engage with video content. However, social media isn’t the only place that you should be using video.
   Personalized video email marketing is one of the latest trends that’s showing great success for many brands. It’s incredibly easy to implement videos into email marketing, and it greatly increases the engagement and click-thru rates of email campaigns. Personalization improves engagement even further and is something users respond to in all types of email marketing.

4. It Takes a Professional Crew to Make Great Videos

   You might think that you’re going to have to go out and hire a full crew for your next video marketing campaign, but that couldn’t be further from the truth. While you can always rely on professionals to support your marketing efforts, Blings makes it possible to produce professional video content all on your own.
   Blings makes it easy to incorporate multiple layers within your videos, allowing you to create and customize elements independently. You can use a base video or simply use an image or even colored background to start with. From there, you can add timed text, audio, and interactive elements to communicate your message in an engaging way.

5. Videos Can’t Be Used for SEO Purposes

   When most people think of SEO, they focus on keywords in written content on their web pages. However, that’s far from the only or most important part of ranking your web pages on search engines. Videos are a powerful tool for fully optimizing your content.
   Video content contains metadata that search engines go through alongside visible text on any webpage. A video with the right tags can greatly improve your rankings. Having video on your pages also changes how visitors interact with your page, which impacts the metrics that determine SEO rankings. Visitors spend more time on your page, and that signals to search engines that you have valuable content worth directing users to.

6. Producing Videos Is Expensive and Time-Consuming

   You only have so much of your brand’s budget available for marketing, and you need to be sure that you allocate it for the best possible results. Making videos might sound like an expensive process at first, but with the right solution, you can create impactful videos within your budget. Blings personalized videos provide the maximum impact for your marketing spend.
   Creating marketing videos can also be a very straightforward and fast process when you have access to the right platform. With Blings, you can create personalized, interactive video content in minutes instead of hours.

7. Videos Aren’t Right for B2B Marketing

   Video marketing content is widely used to target consumers, but that doesn’t mean it isn’t for businesses as well. It’s important to remember when developing B2B marketing campaigns that your audience is still made up of individuals, not businesses themselves. You need a way to reach the individuals working at those businesses responsible for making decisions.
   Video content is one of the best ways to do so. You can communicate quickly, accurately, and clearly to ensure that your key points are shown to the people who need to see them. Improved engagement can also set you against competitors who rely solely on text and image content to reach B2B customers.

8. Compatibility Between Video and Business Platforms Isn’t Great

   Depending on the nature of your brand, you likely have a variety of business platforms that you rely on to run your operations. You might think that working personalized video content on these platforms could pose a challenge, but that isn’t the case.
   Blings is fully compatible and provides quick and easy integration with an extensive range of business platforms. You can easily leverage your unique video content using Shopify, HubSpot, SFDC, Marketo, and other top platforms to maximize your impact.

Develop the Optimal Video Marketing for Your Brand

Looking to take your video marketing to the next level? The innovative MP5 video format from Blings lets you incorporate personalized and interactive content into your video marketing with ease. Our platform is intuitive for anyone to use and provides your brand with both full control and the analytics you need to master your video marketing strategies. Get started on your next campaign with Blings today.

The customer journey has long been a central focus for brands and marketing agencies everywhere. Understanding and guiding that journey is the key to getting conversions and building relationships with customers, and brands use a variety of tools to make that happen. Today, interactive video is at the forefront of how innovative brands can create the perfect customer journey.

Mapping the Customer Journey

The experience that your customers have with your company can be just as important as the products or services you provide. Today, most brands conceptualize the relationship with their customers as a journey, one with a variety of steps that each require a unique approach to navigate successfully.

The individual steps on any customer journey are going to be unique to your business and how it operates. You might be providing a one-off product or an app that users check every day, and you need to understand and define the key interactions throughout the customer journey to capitalize on them properly.

In general, there are five key phases to the customer journey that businesses need to consider.

1. The first is the awareness phase when customers first become aware of your brand through marketing efforts such as video for the customer journey. This is the first interaction, and it’s often the most important, so delivering a lasting impact is essential.
2. Next is the consideration phase, where potential customers consider whether or not to commit. A customized customer journey is highly effective here, helping guide customers to the specific content and information needed to sway their decision in the right way.
3. The purchase phase is when the customer actually makes the purchase, so it’s important to have the right calls-to-action and features to make buying easy.
4. Next, there is the retention phase, where your brand has an opportunity to build a lasting relationship with your customers. A variety of customized customer journey experiences can help keep customers coming back.
5. Finally, there is the advocacy phase, where satisfied customers provide ongoing support for your brand. Crafting the right journey leaves customers more likely to recommend your brand online and to their friends and family.

How Personalized Video Helps Craft the Customer Journey

Today, interactive video and personalization of content are some of the most powerful tools available to craft the customer journey. In any marketing effort, one of the key challenges is ensuring that your content effectively targets the right audience. With video personalization, you can target customers down to the individual to draw in as much engagement as possible.

With Blings’ interactive MP5 videos, you can ensure that the appropriate content is being delivered to customers at the right point throughout the customer journey. Dynamic information can be incorporated into the video in multiple layers, providing a fully personalized experience. Different video scenes and effects can be triggered based on interaction, creating a more engaging experience for customers.

It’s easy to integrate Blings with the most widely used business platforms today, including Shopify, SFDC, HubSpot, Marketo, and more. This lets you augment the customer journey seamlessly, putting interactive video content to work within your established platforms. More engaging formats help drive the customer journey more effectively, and interactive, personalized video is the most engaging format available today.

How to Develop a Successful Personalized Video Campaign

A personalized video is an effective tool for your brand, but how exactly can you develop a successful campaign? Luckily, Blings provides all of the tools and features necessary to build your campaign from the ground up and implement continuous improvement in your efforts.

First, our After Effects extension allows you to implement the highest-quality smart video features with a simple no-code tool. Start from scratch or add elements to existing videos, including personalized text, interactive buttons, animation, images, audio, video, and color. Interactive and personalized elements can connect to dynamic data through a variety of formats.

Making your personalized videos is just one part of crafting the ultimate customer journey. You also need to be able to assess how those videos are performing and continue to improve your methods. Blings provides the data and insight you need to fully understand video performance. You’ll have clear access to watch-time and engagement data alongside robust A/B testing tools.

Analytics provide insight into individual elements of your personalized videos, letting you identify which sections engage customers and which don’t, along with which calls-to-action are the most effective. With Blings, you can make quick changes without the need to re-render the entire video, so you can put these useful insights to work immediately.

Examples of How Businesses Are Using Personalized Video

Creating an interactive video journey for your customers isn’t something that’s coming at some point in the future. It’s something that’s already here today. Brands around the world are already seeing significant increases in sales and engagement through the careful deployment of a truly personalized customer journey.

Fast-food mega chain McDonald’s increased purchase rate through their McCoins loyalty program by 350% using Blings’ MP5 videos. The customized custom MP5 videos provided direct integration with their database to bring the viewer’s status and activity into the video, along with built-in call-to-actions.

Major HMO Clalit Mushlam applied the same principles that go into crafting the customer journey to improve the patient journey at their healthcare facilities. With Blings, Clalit Mushlam reduced their no-show rate with custom videos featuring appointment details, location, and directions for patients.

These and many other companies throughout a wide range of industries are already seeing the impact of the personalization of content firsthand. The versatility of Blings’ MP5 interactive video format lets brands take control of the customer journey in ways that simply weren’t possible before.

The Future of Personalized Video

The future of personalized video is here today with Blings’ MP5 interactive video format and the unique tools surrounding it. With Blings, brands can develop the ultimate interactive videos through our After Effects extension that lets you connect each layer to dynamic data. Blings provides real-time interactivity and integration with major business platforms across the web.

All of this together lets any brand create truly engaging personalized content for its customers. Every step of the customer journey can be managed gracefully with interactive video content developed with Blings.

When it comes down to developing effective marketing strategies, the conversion rate is one of the most important metrics that brands must focus on to succeed. Landing pages pick up the digital customer experience once they’ve been intrigued by your other marketing efforts, and you need the right content on those pages to convert those visitors into customers. Video is one of the most powerful tools that you can implement on your landing pages – when it’s done right.

The Importance of Your Organization’s Landing Pages

A landing page, put simply, is the page where your potential customers land when they visit your site. The most effective websites feature multiple landing pages based on how customers discover your website, directing them to the appropriate products, services, offers, or promotions right away. This means they don’t have to dig to find what they’re looking for but can immediately move on to the next step.

Landing pages are so important because they make it possible to achieve conversion quickly. Your site’s visitors have little to no patience on average, meaning they’re quick to leave if they can’t find what they’re looking for. They want the appropriate call-to-action presented immediately and are unlikely to make use of your site’s navigation or links to dig for it.

The laser focus provided by landing pages lets you make the most effective use of other marketing strategies. If you’re investing in pay-per-click advertising, affiliate links, social media marketing, or other campaigns, you want to maximize conversions from the visitors they provide. This increases the impact of your marketing spend, letting your business enjoy increased revenue and profits.

How Video Can Boost Your Landing Page Conversion Rates

The type of content that you include on your landing pages has a huge impact on conversion rates. Every second counts, so you need to be able to engage, inform, and convince visitors before they lose interest and take their business elsewhere.

When visiting a webpage that only contains text and images, most visitors will stick around for less than a minute. In many cases, the average time on page can be just seconds. Only having text and images makes a page unengaging and encourages scanning. Users can rapidly scroll through the entire page in seconds and move on if the key points they’re looking for aren’t presented in a way that catches their attention.

For pages with video, the average visit lasts around five minutes. Visitors are more likely to sit through a video than to read through a block of text. Having the information conveyed in this way is more engaging, capturing attention and ensuring that your key points are communicated effectively. This engagement factor is what makes video marketing of all kinds so effective, and this is particularly true for landing pages.

Types of Videos to Include on Your Landing Pages

Having video content on your landing pages can help increase the time that visitors spend on your website, leading to higher conversions. However, what kinds of video content should be included on your landing pages? Making sure to send the right message is just as important as putting the video there in the first place.

One of the most effective types of video content is so-called “explainer videos.” These are brief videos that simply impart information about your product or service to your visitors. They let you craft a narrative around your brand, making sure that all of the key points are heard by your visitors and letting them make an informed decision.

Testimonials are also highly effective. Hearing a story from a satisfied customer about your product or service can be highly convincing for visitors. The personal nature of testimonials does a lot to help build a real connection between your brand and visitors.

How Businesses Are Making the Most of Their Landing Pages With Video

Many brands have already seen the significant effect that video can have on their landing page conversion rates.

AutoLeadStar is an auto dealership that has worked with Blings to improve multiple aspects of its marketing efforts. This includes a 146% increase in click-thru rate for landing pages when they added personalized video, leading to more conversions for their sales process.

Globoplay is a subscription streaming service with over 20 million users that worked with Blings to implement personalized video content on landing pages for a QR code campaign. The personalized videos differed based on registration status, showing different content for new and existing users and providing appropriate calls-to-action for each.

Tips for Optimizing Your Video to Maximize Conversion Rates

Video content can improve your conversion rates, and you can take advantage of some simple tips to make sure you receive the full benefit. The first tip is to make sure that you put your video above the fold of your landing page. This means it has to be high enough on the page to be visible without any scrolling, ensuring that every visitor sees that it is there.

Implementing personalization is another great way to improve your video content. Personalization in marketing is one of the best ways to increase conversion across any medium, including video. With Blings, you can add personalized and interactive elements that draw real-time data from a wide range of sources to craft the perfect customer experience, all contained within the video on your landing page.

Ensuring that you use data-driven video is just as important. You can’t just guess the effectiveness of your videos. Instead, make sure that you have the necessary analytics to gauge success. With Blings, the A/B testing video is straightforward, and changes can be made on the fly for continuous optimization.

Make Better Videos for Your Landing Pages With Blings

The benefits of implementing video content on your landing pages are clear, but you need the right tools to maximize those benefits. With Blings, making high-quality personalized video content is straightforward, fast, and effective.

You can take complete control with our intuitive video creation and optimization system, adding and changing interactive and personalized elements with ease. Book your demo today to see how Blings can help you improve your conversion rates.

If you’re a Netflix user like me, you probably enjoy the personalized experience Netflix brings to you. They cater their programs to your taste, offering you new shows that peak your curiosity. They seem to get you. Before long you’re a loyal customer.   

How does that happen? Why do you believe Netflix is in sync with your needs?

The answer is that they've perfected the art of hyper-personalization. To effectively convert your prospects to customers and keep them coming back for more, you need to personalize your marketing and treat your customers individually. But personalized marketing can be tricky. So when you decide to invest in personalized marketing, you better do it right the first time - from setting up technology infrastructure to mapping out the customer’s journey.  

Here are 5 tips for getting your personalized marketing right (the first time). 

Even if you are committed to personalized marketing, and you are eager to start collecting your customer data, you first need to make sure you have the right tools in place. Marketers should strategically map out the mechanics of personalized marketing solutions to make sure their current platform is sufficient to meet different aspects of their marketing needs. 

Here are a few questions you want to ask your marketing team:

• Is the personalization engine capable of handling massive customer data? 
• Do we have the right marketing automation algorithms to automate repetitive tasks?
• Is our product recommendation good enough to drive conversions, especially when we have large product catalogs?
• Do we have the right infrastructure to run multiple A/B tests simultaneously?
• Is our AI-driven content personalization engine smart enough to make intelligent decisions with the individual customer?

From persona to personalization - Every story needs to be backed by data

In today’s digital era, every decision starts with data. Every customer has a unique set of data that can be used to generate customized content, content that will help you connect with the customer dynamically and intelligently. If you have the right technology you should be able to collect your customer’s data at every single touchpoint across his journey.

You need to combine your user’s profile, real-time behavior, browsing history, purchasing history, email opens, geolocation, third-party data, and more to build the unique content that has the most relevance for each customer. This is where machine learning algorithms kick in to do a more granular analysis. The more customer data collected from different times and locations, the more refined and effective personalized content will appear. 

This valuable data can help you generate customer insights and segmentation. It will make it easier to manage your large audiences and help you decide what content to send to whom and when, and where to send it. 

Buyer personas used to be the gold standard of marketing campaigns. You might already have a list of hypothetical characters. But if you want to gain a competitive edge, personas are not enough. You need to go deeper into customer analysis. Instead of targeting a hypothetical bachelor living with his dog in San Jose, California, target your actual customers who are brimming with real data.

Thanks to machine learning algorithms, now you have the capability to drill down many levels more to really understand your specific customers and make decisions at a more individualized level. If you do it right, your prospects will pay more attention to your products and your customers will feel a stronger bond with you. However, you need to keep a close eye on the personalization to make sure it doesn’t go too far. You don’t want your customers to feel their privacy has been infringed upon.   

Impact every stage of the customer journey across channels

While you are offering personalized experiences to your customers, it is important to make sure they affect every stage of the digital customer’s journey. It’s not about selling your products to your customers online anymore. It’s about selling experiences to them. Each of your customers is unique, and each of them has unique wants and needs in different stages of the funnel. 

For example, a clothing eCommerce company might see a customer is browsing jackets. Based on the customer’s profile data and browsing behavior, a dynamic and interactive promotion offer can be displayed that encourages the customer to add to the cart a pair of pants, shoes, or accessories to match that jacket. However, it’s then that Cart Abandonment enters the picture.  The sale is not complete when your customer has all these items in his cart. Research shows that 70% of online shoppers progress to the cart stage but eventually abandon their cart. You need to send personalized emails to those customers to encourage them to finish the purchase. You want to offer highly personalized content in each stage of the customer journey to engage and interact with them, especially in the last part of the journey, the sale. 

After you successfully convert your visitor through the effort of personalized marketing, you need to encourage your customers to keep coming back and continuously delight them so that you can increase their customer lifetime value. 

The personalization game never ends

Just like any other process, you need continuous review and refining of your personalized marketing strategy to ensure its effectiveness. Amass more and more data from your customers, keep iterating and deploying better algorithms by tuning your personalization engine, and keep tracking your customers’ behavior over the long term.

Don’t forget the importance of A/B testing. It helps you to compare different versions of personalized content at different stages of your customer journey so that you can keep optimizing the customer experience to maximize the customer lifetime value. Netflix runs about 250 A/B tests every year - one of the reasons why no two users have the same experience on its platform. 

Final Thoughts

Personalized marketing is not a mystery anymore. With the right technology and some guidance, you too can create a unique and enjoyable experience that meets your customers’ increased expectations. By leveraging AI-driven personalization engine and massive data analytics, you have the chance to forge a long-lasting relationship with your customers.

So ask yourself: Isn’t it time I began implementing personalized marketing for my company?

Still have questions? We are here to help and provide suggestions on personalized marketing. 

yosef@blings.io

Businesses often face the challenge of getting new customers and retaining the existing ones. But this could be made much easier if we understand the power that personalized video content has, and how we can use various types of videos to improve our marketing strategy. 

What is a personalized marketing video? 

Imagine a world where each of your customers, whether potential or existing, will be targeted to a special video made just for them. Well, now you don’t even need to imagine! Nowadays, this is one of the most effective ways to create engagement with your audience.

By making personalized content, you can address your customers by their names and create dynamic videos that will make them feel like it was made for them especially! This kind of marketing strategy can help you create and strengthen the connection with your audience and address them directly rather than them just stumbling around your content over the internet. 

The benefit of using a platform that allows you to make a personalized interactive video, like Blings, is it gives the option to make your videos unique and dynamic, and address your customers in various shapes of personalization in your videos, such as their areas of interest or a specific problem they have, that your business can solve.

All of that can improve the user experience each customer gets, and increase the amount of engagement that you get from your audience. 

And why is engagement so important? 

Great question! It’s important to stress the fact that the internet is an active arena with lots of distractions at any given time. So if you’ve managed to get your potential client to stop scrolling and pay attention to what you have to say- you are probably doing something right.

Engagement is all about those interactions you have with your audience, and this is what can help you build a personal connection with them, that eventually will lead you to a strong and loyal community. So if that is what we all desire, the smartest thing to be done is to make sure that the connection we build with each of our customers is valid and sustainable, and personalized video marketing is one of the best ways to do it.

You could identify who your client is and how you could provide him your service in the best way for both of you, so he will get personalized content that will be targeted on providing his needs, while you get your goal- a loyal and engaging customer. 

So how exactly can a personalized video strategy improve engagement?

It’s not a secret that in the past few years words have become less and less effective when trying to deliver a message. Even on social media we can see that posts that are not containing any visual aids will not get as much traffic as a video will get.  

The thing about dynamic videos is it speaks to each person individually and they will have to stop what they are doing to interact with the video, because of that exact feeling of “somebody is speaking with me right now”, and this is what makes them feel that said connection with you.

They will get, even Subconsciously without realizing it themselves, the feeling that you understand their issues and you could help them by providing your specific service, so by integrating a personalized video marketing strategy you could have some kind of a personal conversation with your customers without having to actually speak with every each and one of them, but still make them go through a captivating and consolidating experience with your brand, which is what exactly will lead to the magic result of engagement. 

In which ways can we use personalized videos?

That’s the real beauty of it- you can use it for any occasion or reason you would like!
Dynamic and interactive video marketing could help you get various goals that are an outcome of your new engagement strategy, such as gaining new clients, sales drive, and enhancing your community, so you can use personalized video to each of your goals. For example:

• Introduction videos. Those will introduce you to the potential clients that still have not made an acquaintance with you. This will explain who you are and why your service is the best fit for them specifically.
• Explainer videos. In which you could show any innovations that you may have in your business and help your audience to learn about your products even more, in an interactive and engaging way. 
• ‘Thank you’ videos. A special way to interact with your paying customers by thanking them for their loyalty and trust, will increase the emotional connection to a whole new level, making them feel appreciated and valued. 

How to choose the platform that will help me make interactive videos? 

In the current marketing climate, there are a lot of platforms that discovered the value behind using personalized videos and are offering various ideas and packages for your business. It is important to conduct research before choosing the platform so you could enjoy the benefits of personalized interactive videos that are the most suitable for you.

In Blings we offer a platform that gives you the ability to modify your content, design, and campaign data, with real time personal control, with an option to run A/B testing and get detailed analytics will ensure that your campaign meets all your goals.

We have unique technology that allows you to implement various interactive tools and options directly into your videos, that will give you a better and deeper understanding of what your customers really need and how you could help them with that while ensuring longer viewing times and motivating your audience to further interact with your product through call-to-action buttons. All of that without extra cost for scale, frequency or distribution! So you could have unlimited opportunities for you to show your customers their videos anytime. 

If it sounds great to you (well, because it is!), you can call Blings to hear more about what we can offer to make your video marketing strategy the best it can be! 

Consumers today have high expectations for the companies they do business with. They don’t just want a product or service. They want a customer journey. It’s a real challenge for businesses to craft that journey, with so many details to plan and execute. Among the most effective strategies to do so is to focus on customer personalization to build a more meaningful experience.

What Is a Customer Journey?

Understanding what a customer journey is the first step to building one for your customers. Everyone understands that there are certain things you need to know about your customers, who they are, what they’re looking for, and how you can give it to them. However, the customer journey represents a comprehensive look at what’s really happening when customers interact with your business.

Not all businesses have the same customer journey. You can look at a traditional retail store and plot out the journey fairly simply as needing to buy something, evaluating options, going to the store, making the purchase, and using the product.

However, customer experience mapping is far from that simple for most online businesses. Instead, these businesses need to identify how customers are finding them, how they interact with their websites, the impact of follow-up marketing, how reviews factor into the equation, and more.

How Can I Handle Customer Experience Mapping?

Because every business is unique, there isn’t a sure-fire way to put together a customer experience map. You could have certain factors at play those other businesses wouldn’t ever have to worry about. In many cases, developing a better understanding of the consumer decision journey is best handled by relying on data.

Ideally, you should have access to a wide range of analytics for your store, website, marketing, and more. With this data, you can begin to shape a model of how your customers interact with you throughout the customer journey. What are your click-thru rates for ad campaigns? Are you dealing with abandoned carts? How do customers respond to follow-up emails?

By asking yourself the right questions, you’ll be able to develop a more accurate model of how customers are really using your business. From there, you can address stress points and make improvements as needed.

What Is Digital Customer Experience?

A digital customer is one who is interacting with your business strictly or primarily online. This isn’t the same experience as somebody has physically going to a store, so it can’t be handled the same way by your business. Instead, you need to be implementing specific digital strategies in order to evaluate what is digital customer experience and how you can improve it.

There are more tools than ever available today to improve the digital customer experience. For one thing, the consumer decision journey now extends far from your website. Businesses have a range of social media and paid marketing campaigns that are also critical to the digital customer experience and often the first point of contact. Making these elements dynamic and meaningful can really improve how a customer sees your business.

How Do Personalization and Customer Experience Go Together?

Many of the tools available today for improving customer experience focus on customer personalization. Businesses are able to make a truly personal connection with their customers, which in turn helps promote sales and encourage repeat business.

There are many different ways that businesses can implement personalization and customer experience to achieve the best results. One of the simplest examples is the use of a customer’s name in your correspondence. That’s a basic feature of most email and other communication management platforms, but even that makes a difference.

Today, there are many more opportunities for advanced personalization. With the right data, you can provide a highly tailored customer experience that can identify what your customers are looking for and make it easier for them to find it. In doing so, you provide a faster and more straightforward customer journey.

How Can I Make Customer Experience More Dynamic?

When it comes to the customer experience, businesses need to understand what types of content are most likely to lead to a sale. For almost any customer base, that means video. Customers who would lose interest in reading through product descriptions or other content are more likely to hang around for a video that delivers that information instead.

Whether for your website, social media, or other marketing, videos simply perform better than text and images. Video content also provides businesses with another opportunity to really establish their brand and build a more meaningful connection with their customers. Your videos can implement your unique voice, style, and tone to distinguish your brand in the eyes of your customers.

Can Video Content Be Personalized?

There are plenty of personalized customer experience examples out there, but chances are the only ones that come to mind are text-based, like putting someone’s name into an email header template. It’s not like you can film unique videos for every single customer, but there are still ways to implement personalization into video content.

A video can be personalized with a wide range of elements, much like any other type of content. Customer names, locations, or even targeted content can be implemented. Of course, pulling this type of ambitious campaign off would be a real challenge for just about anyone. However, you can implement your own video personalized customer experience examples with the right tools.

How Can I Deliver a Personalized Customer Experience With Blings?

Blings is a personalized video solution that makes it possible for businesses to integrate true personalization into video content. The platform is highly effective and can easily scale to meet the needs of any business.

The data-driven platform lets you make campaigns that feature real-time video personalization, including a wide range of interactive features to further enhance customer engagement. Blings also provides businesses with comprehensive analytics so that they can better craft the customer journey.

Does your business need something new, a better way to reach your customers? You can get started with Blings today and find out how far innovative video content can take your business.

Every business owner or marketer can agree that one of the most important keys to a successful business is a great customer experience. It creates an audience that feels that they are being heard, and the company cares for their experience with the brand. Now, you can improve your client’s journey even more by using customized videos, made just for them!

What is a customer experience?

Customer experience is how your customers feel about your brand and their interaction with it. You would want your clients to have as many pleasant experiences as possible, so they will continue coming back. The customer experience is affected a lot by the emotions you create among your customers. The happier they will be - the more engagement you will have. One of the best ways to speak directly to your client's emotions is by using a personalized video marketing strategy. This strategy allows you to address the needs of each of your clients individually, speaking in their ‘language’ and offering them a solution or service that fits them perfectly. This establishes the connection your customers feel towards you as they experience that the brand cares for them and acknowledges their issues by offering them the best solution.

Why is customer experience important?

The power to make or break a business lies within the people. In the era of social media, one bad review on Facebook can easily lead to a ‘cancel culture’ and can erase your chances for meaningful conversations. One really good review, on the other hand, can take your business to another level! And that’s why customer experience is so important. A happy customer will bring you a bunch of other happy customers and so on. Digital video marketing will require you to dig into your database to learn about your client's needs and provide them with the most personalized experience you can offer. This is why you should use a platform like Blings. That allows you to use video personalization in the most effective way that will take into consideration your client’s experience and make it easier for you to reach the hearts of your audience!

So what are the best practices to improve customer experience?

There are a few things you can do to improve your customer experience:

• Build a strategy
  Although it goes without saying, it is quite important to build a customer strategy that will frame every interaction with your audience. Interactions should be very well -thought-through so you can create the most suitable and relevant video content for them. This also applies to B2B videos. Whether you are reaching out straight to your clients or building a B2B relationship, you need to have a game plan in which you'll review how satisfied your customers are so far and how you can improve that in the future even more.
• Take the time to get to know your audience

  

  To create an impeccable customer experience, you need to get to know your customers first. Individually. Not all people are the same, not all of them have the same experience or needs, and each of them needs to be addressed differently. You can say that all of your clients do have something in common, which is the need for your product or service, but beyond that, each is unique. Every client of yours will react differently to each interaction and you need to spend some time to get to know the best way to reach any of them, to make them feel valued and important to you, which will get you a loyal and trusting audience.

• Get feedback from your clients and apply it

  

  The people that know best what your clients need are your clients. They will have an accurate vision of what the ultimate service for them should look like and what they would like to get from you and how. Then, you will be able to collect the feedback you received, edit it so that it fits the company's messaging, and make sure it matches with the actual service you can provide, thus creating a perfect connection between what the customers need and what you as a brand need. When you are using a solution that includes personalized videos, you will get all the data you should know, including A\B testing, so you could have some kind of a clue of what your audience needs and reacts the best too.

When it comes to customer experience in general, sometimes it’s better to use some technology. It can help us understand people’s behavior better and provide data about your customer’s needs which will allow you to create the best-personalized content, and will lead to a great customer experience.

If you want to know a little bit more about Blings technology that can get you just that, reach out to us and we will be happy to discuss with you our offers!

Let's face it. People don't really read emails anymore. Unless it’s something really important that they were expecting, they'll probably won’t put much effort into reading it. This is why so many businesses and marketers switched their email marketing method to sending out videos. And not just any videos- interactive and personalized video content that makes every client feel special!

So what are email marketing videos

Simple as it sounds- it’s your regular email marketing, but in the form of a video. This could be really useful helping your marketing emails and newsletters stand out. Nowadays, the attention span of people while reading something has gotten really short, and it becomes harder to convey your whole message without people losing interest in the middle of it. That’s where videos are becoming handy! Videos are intriguing, light and easy for your clients to understand. And yet, Although all the benefits email marketing videos can give you, businesses still don’t use them enough, and there are few reasons for it:

1. It takes quite a time to create.
2. It can be pricey.
3. Even when videos are being created, they are mostly generic and don't speak to each customer as its own, so it may lose the whole point of it.
4. Most video files are too heavy to attach to an email. Even compressed MP4 files are still too heavy to create, store and send out.

To make email video marketing truly effective, it’s better to find a platform, like Blings, that allows you to achieve the whole potential of your email marketing. It helps you to create unique videos, which can tell a personalized story to each and one of your clients. Furthermore, Blings is the only platform who can offer you to use MP5 files for your email marketing strategy. Those types of files are unique - they are light and easier to send because they are based on code instead of rendered files which makes them run faster and in much better quality. MP5 files have a long life because the content within the video can be updated in real time, making the ROI on them much higher and much more efficient than a static videos, in which you can’t really include any personal, real-time, details in the video itself - because by the time you will send it out, it will be already out of date.

This is actually what’s great about MP5 videos. They are connected to a database and pull the data in real time! This ability allows the marketing team to tell richer, more customized stories to tell you a loyal audience through your videos.

Is customized video content is that important?

The answer is definitely YES! It becomes harder and harder to catch people's attention across the inter

net and social media. The web is full of attractions and recent studies even show that you only have about 8 seconds to capture people’s attention and make them listen to what you have to say. The best way to catch attention is using videos, because they take less time to finish than reading, and it’s also easier to understand, but the real magic happens when you are targeting each of your clients, existing or potential, with a customized video that will make them feel like you are speaking directly to them, which will intrigue them and and increase the chances of them choosing to be a part of your community. As any business owner and marketer knows- the bigger the audience, the bigger the business. So if there is any tool that can help you expand and grow, it’s definitely customized video emails!

In which ways can I use email marketing videos?

That’s the beauty of it- you can use it however you want! The list goes on and on. Here is some ideas for effective video marketing strategy:

1. Newsletters - A scheduled newsletter is an idea that a lot of businesses use to give their audience a regular update about the brand’s news and give special offers to the subscribed clients. If your clients have already been registered to get updates any once in a while, you can give them a much personal experience with it, when they will get a personalized newsletter that will contain the information that’s the most suitable for them and their needs, instead of just sending out a generic one for all of the subscribers. Recognizing each of your clients' needs individually could give you a trusting and loyal audience. You could even include a loyalty program and an updated count of the loyalty points they have accumulated making the offering in the email even more impactful.
2. Announcements - Every growing business has its “next big thing” to accomplish. And what is a better way to announce your company’s big achievements than a really well-made, interactive video? Whether it's a new product, new service or an event you’re throwing, let your subscribed clients know it first, through a customized video that tells each of them about the news. It is very effective because your new feature could be the exact thing with the exact qualities your clients are looking for right now, and you will offer them the perfect solution! Then you can personalize your marketing emails by knowing what products your customers already have, to make the details of the offering perfect for their current needs. This will make them feel prioritized and intrigued by this new options that’s just opened up, that also fits as a great solution for them.
3. Nurture emails - Nurture emails are a very important part of creating relationship and emotional bond with your audience. It’s a way for you to reach your clients and help them throughout their buyer's journey in which, in the end, they will get the service they've been needing, and you will get a trusting and loyal customer. Due to the fact that nurturing emails are based on each of your client's behavior (such as email subscriptions, search history and adding products to cart but not buying), the video marketing strategy should be personalized as well. Each of the customers has its own story and reasons for their consumer's behavior, so if you will recognize that and reach out to them with a personalized video that is meant to help them and solve the issue they might have, the chances of them accepting that solution and purchasing that product or service will grow. But more important than that, they will feel appreciated and that the brand actually cares for them, and that’s a super important base to building a loyal community for your brand.

Is it difficult to do?

Now this is the best part of it. You can achieve your marketing goals, increase engagement and conversions, and expand your audience without putting too much effort in it. All you need to do is to choose the most suitable platform that allows you to create marketing videos and personalized videos, that will speak in your business language in the most effective way. Here in Blings, we can offer this exactly!

Along with the option to modify your content and design it, our unique technology gives you the option to use various tools that will make your email marketing videos interactive and special, while ensuring longer viewing times and engaged audience.

You can reach out to us in Blings and we will be happy to tell you all about our options to make your email marketing strategies even better!