Best Practices

Newsletter video can be the newest and best addition to your email marketing. It helps you stand out in subscribers’ inboxes and convey your message in an engaging and profitable...

If you’re a Netflix user like me, you probably enjoy the personalized experience Netflix brings to you. They cater their programs to your taste, offering you new shows that peak...

Businesses often face the challenge of getting new customers and retaining the existing ones. But this could be made much easier if we understand the power that personalized video content...

Consumers today have high expectations for the companies they do business with. They don’t just want a product or service. They want a customer journey. It’s a real challenge for...

Every business owner or marketer can agree that one of the most important keys to a successful business is a great customer experience. It creates an audience that feels that...

Let’s face it. People don’t really read emails anymore. Unless it’s something really important that they were expecting, they’ll probably won’t put much effort into reading it. This is why...

What is an Interactive Video? An interactive video is one that has interactive content with clickable hotspots to collect data. This means videos that are interactive, allow user participation in...

Why Does Customer Engagement Matter? Customer engagement plays a vital role in how you interact with your customers. It builds a personal connection and establishes an identity for your brand....

Personalization marketing is a form of marketing tailored to the specific needs and interests of an individual customer. In the past, mass marketing was the predominant method of companies adopting...

If you’re like most marketing professionals, you’re always on the lookout for new and innovative ways to reach your target audience. And if you haven’t already started using video content,...

You have a database of your customers. Every day, it gets richer: more detail about who they are, what they want, and how your brand fits into their lives. The...

When it comes down to developing effective marketing strategies, the conversion rate is one of the most important metrics that brands must focus on to succeed. Landing pages pick up...